31 Green

PPC Expert

Posted 7 Hours Ago

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Islamabad, PAK

Hybrid

Mid level

Information Technology

The Role

Plan, launch, manage, and optimize paid search and social campaigns across multiple client accounts. Monitor budgets, bidding, targeting, CPA, ROAS, CPL, and conversion performance. Conduct keyword research, audience segmentation, ad testing, conversion tracking, and reporting using GA4 and GTM. Ensure healthcare advertising compliance while collaborating with SEO, content, design, and marketing teams to improve lead generation and ROI.

Summary Generated by Built In

Company: 31 Green LtdPosition: PPC Expert (Paid Media Specialist)Job Type: Full-Time, PermanentLocation: Islamabad (Hybrid) / Remote for other cities in PakistanWorking Hours: 12:00 PM – 09:00 PMWorking Days: 5 days a weekAbout Us31 Green Ltd is a forward-thinking IT organization focused on delivering innovative digital solutions and scalable software products. We are committed to building high-quality, user-centric products that drive business growth and deliver exceptional customer experiences. About the Role We are looking for a PPC Expert (Paid Media Specialist) to plan, execute, and optimize paid advertising campaigns for a portfolio of healthcare technology clients. In this role, you will manage paid search and paid social campaigns across multiple accounts, ensuring campaigns achieve performance goals while remaining compliant with healthcare advertising policies. You will collaborate closely with Marketing, SEO, Content, and Design teams to develop data-driven paid media strategies that maximize ROI, improve lead generation, and deliver measurable business results. ResponsibilitiesPlan, launch, and manage PPC campaigns across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads. Manage multiple client accounts simultaneously while ensuring budgets, targeting, and reporting remain accurate and organized. Monitor campaign performance and optimize bidding strategies to achieve CPA, ROAS, CPL, and conversion objectives. Conduct keyword research, audience segmentation, and competitive analysis to improve campaign effectiveness. Create, test, and optimize ad copy, creatives, and landing page recommendations to maximize conversions. Ensure compliance with healthcare advertising policies, including platform guidelines and privacy requirements. Configure and maintain conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and offline conversion tracking. Execute A/B tests on ads, landing pages, bidding strategies, and audiences to continuously improve campaign performance. Prepare performance reports with actionable insights and present recommendations to internal stakeholders or clients. Work closely with SEO, Content, and Design teams to align paid media campaigns with broader marketing initiatives. Stay up to date with platform updates, industry trends, automation features, and best practices in digital advertising. Requirements2–4 years of hands-on experience managing PPC and paid media campaigns. Proven experience managing multiple advertising accounts and achieving CPA, ROAS, and lead generation targets. Strong expertise in Google Ads (Search, Performance Max, Display) and at least one paid social platform (Meta or LinkedIn). Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and campaign attribution. Strong analytical and problem-solving skills with the ability to interpret performance data and optimize campaigns. Experience managing advertising budgets across multiple campaigns simultaneously. Excellent organizational, communication, and time management skills. Detail-oriented with the ability to work independently in a fast-paced environment. Preferred QualificationsExperience managing paid media campaigns for healthcare, medical, wellness, or health technology organizations. Familiarity with Google Healthcare Advertising Policies, LegitScript certification, and HIPAA-compliant advertising practices. Google Ads and/or Microsoft Advertising certifications. Experience with conversion rate optimization (CRO), landing page optimization, and A/B testing tools. Understanding of both B2B (Health SaaS) and B2C (patient acquisition) paid marketing funnels. Compensation & Benefits Competitive salary in PKR. Salary will be processed in PKR, and tax will be deducted as per applicable laws. Hybrid work model (Islamabad office + remote flexibility for other cities). Health insurance including In-Patient (IPD) and Out-Patient (OPD) coverage. Life insurance coverage, accidental & emergency coverage. Annual leave, sick leave, maternity leave, and paternity leave as per company policy. Professional growth and learning opportunities.

Skills Required

2-4 years of hands-on experience managing PPC and paid media campaigns
Experience managing multiple advertising accounts and achieving CPA, ROAS, and lead generation targets
Strong expertise in Google Ads, including Search, Performance Max, and Display
Experience with at least one paid social platform, such as Meta or LinkedIn
Proficiency with Google Analytics 4, Google Tag Manager, conversion tracking, and campaign attribution
Strong analytical and problem-solving skills
Experience managing advertising budgets across multiple campaigns simultaneously
Excellent organizational, communication, and time management skills
Ability to work independently in a fast-paced environment
Experience managing paid media campaigns for healthcare, medical, wellness, or health technology organizations
Familiarity with Google Healthcare Advertising Policies, LegitScript certification, and HIPAA-compliant advertising practices
Google Ads and/or Microsoft Advertising certifications
Experience with conversion rate optimization, landing page optimization, and A/B testing tools
Understanding of B2B Health SaaS and B2C patient acquisition paid marketing funnels

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The Company

HQ: London

70 Employees

Year Founded: 2022

What We Do

At 31G, we know that developing a solution is just half the story. We bring significant experience in change management, optimizing business operations and processes, digital transformation and tech development. We are able to fully augment your digital and business needs into practical day-to-day operations. We are founded by a group of highly successful individuals with multi-sector experience, deep knowledge, fierce ambition and a proven track record in developing high-quality solutions to solve real-world problems. Our strong relationships with our clients have evolved from being a great technology supplier, to also being a trusted advisor and strategic partner. Our UK-based project and leadership team work on discovery projects through to fully managed tech and business transformation services and are supported by our team of international tech and back-office staff to deliver quality and cost-effectiveness. Our services include tech strategy, software engineering and roadmap development, resource augmentation, data, AI and process automation, systems migration and integration, combined with our consultancy and managed services practices. Our values are high-quality, integrity, innovation and compassion. Our values-based culture enables us to attract excellent talent in the UK and internationally to our growing teams, and in turn provide a high-quality service to our clients. Our 31G team is comprised of a wide range of skills and subject matter expertise, including programme & project management for digital transformation, product managers, UX/UI designers, architects, security, and data specialists.