Performance Marketing Specialist

Posted 3 Days Ago
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San Francisco, CA, USA
In-Office
130K-190K Annually
Junior
Professional Services • Consulting
The Role
Own end-to-end paid acquisition campaigns across social and search platforms. Build campaign structures, launch tests, allocate budgets, maintain conversion tracking, optimize events, and analyze campaign performance using web analytics and UTM tracking. The role requires weekly campaign refinement, hands-on ad platform management, and experience marketing consumer, prosumer, product-led, or AI-focused software products in a startup environment.
Summary Generated by Built In

About the company

Our client is a software company.

The role

Raydar is recruiting for this role on behalf of our client. Own paid acquisition campaigns on major social and search ad platforms, from campaign structure and launch through budget decisions and ongoing optimization. This is a hands-on role for a marketer who reads performance data closely and improves campaigns on a weekly rhythm, working directly inside the ad platforms every day.

What you'll do

- Build campaign structure and launch paid tests across social and search advertising channels.

- Read campaign data and make budget allocation decisions.

- Set up and maintain conversion tracking and event optimization.

- Review performance regularly and refine campaigns each week.

- Use web analytics and UTM tracking to measure acquisition results.


Requirements

What we're looking for

- 2+ years of hands-on experience running end-to-end paid campaigns on major social and search ad platforms.

- Experience at early-stage consumer or prosumer technology companies.

- Experience marketing product-led or AI-focused software products.

- Hands-on skill with conversion tracking setup, event optimization and campaign structure.

- Comfort with ambiguity and the pace of a startup environment.


Benefits

Compensation and benefits

- Base salary: $130K to $190K

- Equity

Location and work model

- San Francisco, California, United States

- Hybrid, 3 days in-office

- Full-time

Skills Required

  • 2+ years of hands-on experience running end-to-end paid campaigns on major social and search advertising platforms
  • Experience at early-stage consumer or prosumer technology companies
  • Experience marketing product-led or AI-focused software products
  • Hands-on skill with conversion tracking setup, event optimization, and campaign structure
  • Comfort with ambiguity and the pace of a startup environment
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The Company
28 Employees
Year Founded: 2021

What We Do

Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.

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