Performance Marketing Manager

Reposted 2 Months Ago
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Hiring Remotely in İstanbul, Şişli, İstanbul, TUR
Remote
Senior level
Gaming • Mobile • Esports
The Role
Lead and optimize user acquisition campaigns across channels (Facebook, Google, AppLovin), test tactics and creatives, manage ad network relationships, analyze UA and monetization data to drive growth and improve LTV, and monitor competitors and market dynamics to establish best practices.
Summary Generated by Built In

We're looking for a Performance Marketing Manager responsible for establishing and executing strategies to touch millions of users, working with a talented team.

At Bigger Games, we aim to reach millions of users, and our Marketing team is the key player that will help us fulfil this mission.

If you are a talented and passionate performance marketing manager who loves games and shares our passion for enjoying and crafting games, come and join us!

ABOUT THIS ROLE:

  • Manage and optimize all campaigns on all channels, such as Facebook, Google, and other ad networks, by data-driven decisions.

  • Constantly test new tactics, new campaigns, and new ad networks to improve the UA process.

  • Work closely with ad networks and manage the relationships

  • Analyze the UA data and identify the growth opportunities

  • Understand the market dynamics, UA tools and users to improve the whole UA process

  • Work together with marketing artists to create better-performing creatives

  • Closely follow the competition and gather market intelligence to establish new best practices

  • Optimize and track monetization channels to improve LTV

YOU COULD BE A GREAT FIT IF:

  • University degree in Engineering, Mathematics, Economics or relevant fields

  • 5+ years minimum relevant business / market experience

  • Knowledge of how to do UA on ad networks such as Facebook, Google, AppLovin, etc.

  • Outstanding analytical skills to make data-driven decisions and strength in data analysis

  • A good sense of gameplay experience and special attention to detail

  • Strong knowledge and interest in mobile gaming

  • Being results-oriented and metric-driven

Skills Required

  • University degree in Engineering, Mathematics, Economics or relevant field
  • 5+ years relevant business or market experience
  • Knowledge of user acquisition on ad networks such as Facebook, Google, AppLovin
  • Outstanding analytical skills and strength in data analysis
  • Good sense of gameplay experience and strong attention to detail
  • Strong knowledge and interest in mobile gaming
  • Results-oriented and metric-driven mindset
  • Played Tasty Match: Cook and Puzzle (bonus)
  • Curiosity about the gaming industry (bonus)
  • Comfort working in fast-moving, dynamic environments (bonus)
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The Company
Şişli, Istanbul
47 Employees
Year Founded: 2019

What We Do

Bigger Games is a mobile gaming company based in Istanbul. Our goal is to create great games that will be remembered forever and that will become a part of millions of lives everyday. At Bigger, we merge art, technology, and fun together to succeed. We aim for great execution and passionately work on each and every detail in our casual games to build the best experience for our players. Our titles have reached over +110 million downloads so far and more exciting projects are on the way! Our passion unites us as a team and motivates us to build bigger and better games everyday. If you love to play and create games, come and join us!

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