Lovingly is the AI that runs your business: sales, operations, and follow-through. About 1,000 independent florists across the US and Canada run their websites, point of sale, and online growth on Lovingly. We're built for owner-operated businesses whose promises can't break when the work piles up. From chaos to clarity: systems that just run.
The Role
You'll be Lovingly's dedicated closer for new florist partners. Our outbound setter team books qualified demos for you, inbound leads come straight to you, and you take each one from first demo to signed agreement to a shop that's live and taking orders within 90 days.
You'll sell Lovingly Shop, plus each new Lovingly offering as it's ready. Our Account Managers take over existing partners after launch, so your focus stays on winning new ones.
What You'll Do
- Run every qualified demo, whether our setter team booked it or it came in inbound, and hold it within 2 business days of booking
- Lead discovery, show florists how Lovingly grows their direct online orders, and close the signed agreement
- Own the florist's side of launch so each new shop goes live and takes its first order within 90 days of signing
- Work a small outbound lane of your own: setter callbacks and no-shows, re-engaging lost deals, and reaching florists in your own industry network
- Use AI tools to research shops and tailor outreach before each conversation
- Follow up within 24 hours of every demo
- Keep Salesforce current the same day: every demo, follow-up, and next step
- Hand each live partner to their Account Manager with a clean record
How You'll Be Measured
Your main number is new partners launched each quarter: shops that sign and take their first order within 90 days. Each week we also look at qualified demos held, agreements signed, and how much revenue your new partners generate in their first year.
Your First 90 Days
- Days 1 to 30: Learn Lovingly Shop, our POS, and our partner agreement. Shadow 10 live demos, then run your own starting in week 3.
- Days 31 to 60: Run every qualified demo at half of full quota pace.
- Days 61 to 90: Reach three-quarters pace, with your full pipeline current in Salesforce.
Role Structure
- Team: Floral Business Services (FBS)
- Reports to: Chris Pels, COO
- Location: Remote, US. Eastern time zone preferred. Quarterly visits to HQ in Hopewell Junction, NY.
- Type: Full-time
Requirements
- 3+ years selling to independent florists: at a wire service, floral wholesaler, or florist POS, website, or software company. Experience owning or running a flower shop also counts.
- A track record of full-cycle closing on a commission plan, from first call to signed agreement
- Comfort with a high-volume, short sales cycle. Most of our deals close in about two weeks
- Working fluency in Salesforce or a comparable CRM
- Strong video demo skills, since most conversations happen on 20-minute video calls
Nice to Have
- An active network of florist owners you can reach today
- Hands-on use of AI tools for research, writing, and follow-up
- Experience selling transaction-based or commission-based software to small businesses
Benefits
Compensation
- $80,000 base salary
- $20,000 target commission, for $100,000 on-target earnings. Commission is uncapped.
- You earn commission on every new partner who goes live: a payment at launch, plus a share of the revenue that partner generates in its first year. Launches above quota pay at an accelerated rate.
- Health & Wellness: Comprehensive health insurance, dental, vision
- Time Off: 22 days PTO + holidays + 4 floating holidays
- Retirement: 401(k) with company match up to 3%
- Equipment: Latest Mac laptop
How to Apply
Apply directly through Workable with your resume and a brief note answering:
- Tell us about a florist deal you closed that you almost lost. What turned it around?
- What are you doing today with AI, and how would you use it in this role?
Skills Required
- 3+ years of experience selling to independent florists through a wire service, floral wholesaler, florist POS, website, or software company; owning or running a flower shop also qualifies
- Track record of full-cycle closing on a commission plan, from first call through signed agreement
- Experience with high-volume, short sales cycles
- Working fluency in Salesforce or a comparable CRM
- Strong video demonstration skills
- Active network of florist owners
- Hands-on experience using AI tools for research, writing, and follow-up
- Experience selling transaction-based or commission-based software to small businesses
What We Do
Local florists are losing customers and profits to order gatherers because their websites are hard to use. We’ve created a guided gifting experience that makes it easy to send a one-of-a-kind floral design, so florists gain satisfied customers and profitable orders. With a growing community of over 1,000 florist partners, Lovingly is proud to inspire people to connect in a more human, memorable, and loving way. We create experiences that help celebrate life’s special moments through beautiful flowers, authentic sentiments, and unique stories. Brought together by two determined entrepreneurs, our passionate team of techies and creatives push boundaries to help people share all the emotional stages in life, no matter how big or small. We articulate our emotions through meaningful giving. And we help you do the same. Learn more about us here: https://www.lovingly.com/about/who-we-are
