Position: Manager, Paid Social
Company: Mason Interactive
Location: Brooklyn, NY (Hybrid, up to 3 days/week in office)
Job Overview:
Mason Interactive is seeking a Paid Social Manager to own day-to-day campaign management and tactical execution. Reporting to the Supervisor of Paid Social, you will drive performance through creative, data-driven strategies that deliver real results for our clients.
Key Responsibilities:
- Own Campaign Operations: Manage daily paid social activities, ensure strategic alignment, maintain quality standards, and monitor performance against KPIs.
- Execute Strategic Plans: Translate media strategies into effective paid social campaigns. Balance performance goals with budget constraints through smart audience targeting, bidding, and optimization.
- Master Platform Expertise: Maintain deep knowledge of social platforms (Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit), stay current on features, ad formats, and policies, and drive innovation.
- Manage Creative Performance: Partner with creative teams to develop, test, and iterate on ad creative. Use A/B testing and performance data to identify winning concepts and address creative fatigue.
- Collaborate Across Teams: Partner with Client Services, Creative, Paid Search, and Analytics to integrate paid social into broader strategies. Communicate needs clearly and respond promptly to requests.
- Analyze Performance: Review campaign data regularly, identify trends and optimization opportunities, and deliver clear, data-driven recommendations.
- Adhere to Processes: Follow established workflows, maintain documentation, update Monday.com throughout the day, and report time accurately in Harvest daily.
Qualifications:
- Minimum 3 years of experience in a digital marketing/agency setting with paid social campaign management.
- Minimum 2 years of direct client account management/ownership experience.
- Proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager, plus working knowledge of pixel and conversion tracking setup.
- Strong analytical skills with the ability to evaluate marketing metrics and make data-driven decisions.
- Excellent organizational skills to manage multiple projects and teams effectively.
Preferred:
- Certifications such as Meta Blueprint, TikTok Academy, and Google Analytics.
- Experience with lead generation campaigns, ideally for education-sector clients.
- Experience supporting and training marketing team members.
- Proven track record of growing client accounts and achieving marketing objectives.
Benefits:
- Competitive salary with 401K matching.
- Comprehensive health, dental, and vision insurance.
- Unlimited PTO and paid holidays.
- Extensive training and development opportunities during tenure.
Skills Required
- At least 3 years of experience in digital marketing or an agency setting with paid social campaign management
- At least 2 years of direct client account management or ownership experience
- Proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager
- Working knowledge of pixel and conversion tracking setup
- Strong analytical skills and ability to evaluate marketing metrics and make data-driven decisions
- Excellent organizational skills for managing multiple projects and teams
- Meta Blueprint, TikTok Academy, or Google Analytics certifications
- Experience with lead generation campaigns, preferably for education-sector clients
- Experience supporting and training marketing team members
- Proven track record of growing client accounts and achieving marketing objectives
What We Do
Mason is celebrating 1 billion dollars in ad budgets managed. Select clients include: AMAN Alexis Bittar S.C. Johnson Casio G-Shock Culinary Institute of America International Center of Photography Marimekko Dagne Dover University of Florida Rowan School The Chicago Insitute The Community Solution Edward Sexton Savile Row Klein Epstein Parker Bespoke Suits Oars and Alps Bennett Winch Tayst Pryor learning Vosges Chocolate The Gel Bottle Hampden Clothing Risewell Toothpaste Mason is a full service ad agency specializing in Performance Paid Media, Creative Production and Branding, CTV/OTT, SEO, and Lifecycle Marketing for DTC + EDU Brands since 2008. We provide growth-driven performance marketing services for clients in D2C, B2B, and higher education verticals. Depending on your needs, we can help you with a single digital service or a strategic mix of paid media, SEO, creative, lifecycle marketing, programmatic and media planning services. With cutting edge tools and proven tactics, our team of digital experts will grow your business, increase conversions, maximize ROI, and overall performance. As a Premier Google Partner, we are recognized in the top percentile of agencies worldwide. We see ourselves as an extension of your team and embrace close collaboration. Every partnership begins by identifying your short and long term goals and creating a result-driven growth plan, so you can get where you want to be.
