The Role
The Paid Media Manager will develop and execute paid media strategies across multiple platforms, optimize campaigns, analyze performance, manage budgets, and collaborate with cross-functional teams.
Summary Generated by Built In
Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers, including some of the most influential personalities in music, art, pop culture, and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.
Our team is growing quickly, and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.
Requirements
- Develop and manage paid media strategies across Meta (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), Pinterest, TikTok, and other relevant channels.
- Plan, launch, monitor, and optimize campaigns to achieve ROAS, CPA, and revenue targets.
- Build and maintain full-funnel campaign structures (prospecting, retargeting, retention).
- Manage daily pacing, budgets, bid strategies, and audience performance.
- Create and execute structured testing roadmaps (messaging, formats, hooks, creatives, audiences).
- Partner with creative teams to brief ad concepts, analyze results, and refine winning themes.
- Continuously identify new ad opportunities, placements, and creative angles.
- Analyze campaign performance using platform dashboards, Google Analytics, and internal reporting tools.
- Track key KPIs such as ROAS, CPA, CPC, CPM, CTR, LTV, and MER.
- Produce weekly and monthly reports with actionable insights and recommendations.
- Maintain experimental logs and testing documentation.
- Work closely with e-commerce, merchandising, creative, and brand teams to align marketing efforts with product and promotional calendars.
- Provide forecasting support and performance expectations for new product launches and sales events.
- Ensure landing pages and customer journeys align with campaign goals.
- Manage monthly paid media budgets across all platforms with accuracy and efficiency.
- Forecast spend and performance by channel and campaign type.
- Adjust bids and budgets dynamically to maximize ROI.
- Stay current with platform updates, industry trends, algorithm shifts, and best practices.
- Identify new channels or beta opportunities to expand paid media reach.
- Evaluate and test new tools, audiences, and automation strategies.
Paid Media Strategy & Execution
Creative Testing & Optimization
Analytics & Reporting
Cross-Functional Collaboration
Budget Management
Market Research & Innovation
Qualifications
- 2–4+ years of experience in paid media buying across Meta, Google, Pinterest, or similar platforms.
- Proven track record of managing multi-channel ad budgets and hitting ROAS/CPA targets.
- Strong analytical mindset with the ability to interpret data and make strategic decisions.
- Experience with GA4, conversion tracking, attribution tools, and feed management preferred.
- Excellent communication, organization, and problem-solving skills.
- Ability to work in a fast-paced environment with rapid testing cycles.
- E-commerce or DTC experience is highly preferred.
Skills Required
- 2-4+ years of experience in paid media buying across Meta, Google, Pinterest, or similar platforms
- Proven track record of managing multi-channel ad budgets and hitting ROAS/CPA targets
- Strong analytical mindset with the ability to interpret data and make strategic decisions
- Experience with GA4, conversion tracking, attribution tools, and feed management
- Excellent communication, organization, and problem-solving skills
- Ability to work in a fast-paced environment with rapid testing cycles
- E-commerce or DTC experience
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The Company
What We Do
Named "The Fastest Growing Retailer in the US", Dolls Kill is a fashion brand that boldly empowers young women to celebrate their individuality. With over two million followers on Instagram, we've become a cult favorite among DJs, celebrities and artists around the world. Based in San Francisco, we have an amazing team of retail leaders, scrappy hackers, creative marketers and fashion trendsetters who are fun to work with and serious about what they do. We're also backed strong consumer-focused investors who share in our vision of building one of the world's next great consumer brands. Look for our latest press mentions in Business Insider, Racked, TeenVogue, PopSugar, Elle, and more.. Apply to join our team: www.dollskill.com/careers
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