The Role
Lead and own Paid Social strategy and execution across Meta, TikTok, Snap and Pinterest; oversee PPC, Affiliate and Display. Analyze performance, scale campaigns globally, collaborate with Creative and Marketing teams, and produce regular reports with insights and optimisation recommendations to meet channel targets.
Summary Generated by Built In
An exciting opportunity has arisen at REFY Beauty for a Paid Media Manager. This is a new role within the Performance Marketing team, responsible for leading our PPC and Paid Social strategy across the UK, US, Europe and Middle East, with Affiliate Marketing experience considered a strong advantage.
The Paid Media Manager will oversee our global paid media activity across Paid Search and platforms including Meta, TikTok, Snapchat and Pinterest, alongside managing our Affiliate platform. They will lead and develop the in-house team while managing two specialist agency partners - one focused on Paid Social and one on Paid Search—to ensure a cohesive and high-performing paid media ecosystem.
The successful candidate will have experience managing both agency partners and in-house teams, confidently measuring performance against commercial targets and using data-led insights to improve efficiency and drive sustainable growth. They will also bring a strong creative mindset, ensuring campaigns, creative and copy remain on-brand and best in class.
The Paid Media Manager will oversee our global paid media activity across Paid Search and platforms including Meta, TikTok, Snapchat and Pinterest, alongside managing our Affiliate platform. They will lead and develop the in-house team while managing two specialist agency partners - one focused on Paid Social and one on Paid Search—to ensure a cohesive and high-performing paid media ecosystem.
The successful candidate will have experience managing both agency partners and in-house teams, confidently measuring performance against commercial targets and using data-led insights to improve efficiency and drive sustainable growth. They will also bring a strong creative mindset, ensuring campaigns, creative and copy remain on-brand and best in class.
KEY RESPONSIBILITIES
- Ownership of all Paid Social campaigns across key social platforms (Meta, TikTok, Snap, Pinterest) including targeting, budget optimisation, creative execution and overall performance to meet channel targets
- Oversee and manage PPC (Paid Search), Affiliate and Display activity, ensuring alignment with wider Paid Social strategy and overall performance goals
- Constantly analyse campaign, ad set and creative performance to extract key insights, inform optimisations and provide clear recommendations
- Work across all territories to identify the strongest localised creative and targeting strategies, with a strong focus on scaling the US strategy alongside UK, EU & ME
- Produce daily, weekly and monthly performance reports, communicating key highlights, learnings and strategic recommendations to the wider team and senior stakeholders
- Collaborate closely with the Creative team to generate new ideas and innovative approaches for Paid Social campaigns
- Build strong relationships with the wider Marketing team to ensure consistent campaign messaging across all customer touchpoints
- Keep up to date with industry trends and platform advancements, proactively suggesting improvements to our paid media approach
SKILLS, KNOWLEDGE AND EXPERIENCE
- 4+ years’ experience in a Paid Media role, with strong hands-on knowledge of both PPC and Paid Social.
- Strong platform knowledge across Google Ads, Microsoft Advertising, Meta, TikTok, Snapchat and Pinterest.
- Proven experience owning multi-channel campaigns from planning and set-up through to optimisation, reporting and scaling.
- Experience managing paid media activity across multiple international markets, ideally including the UK, US, Europe and Middle East.
- Proven experience managing specialist agency partners alongside developing and collaborating with an in-house team.
- Experience with Affiliate Marketing platforms and programmes would be a strong advantage
- Excellent communication, stakeholder management and collaboration skills.
OUR PERKS
- 25+ Days Holiday: Start with 25, earn one for every year's service (up to 5)
- Extra Holidays: Option to buy up to 5 additional days.
- Sabbatical Leave: Take up to 3 months off after 4 years of service.
- Community First Day: A day to support a cause you love.
- Bonus Scheme: Rewards for your hard work and success.
- Family Leave: Enhanced support for new parents.
- EV Scheme: Drive electric with salary sacrifice options.
- Financial Coaching: Guidance to boost your money mindset.
- Flexible Religious Holidays: Flexibility to honour days that matter to you.
- Flexible Working: Flexi start and finish times with the option to work one day per week from home.
- REFY Product Perks: Annual allowance, exclusive discounts, and be the first to try new REFY products before any launches!
- Regular Social Events: Team-Building days and seasonal parties.
- Career Growth: Tailored training and development opportunities.
- Vitality Health Insurance: Health coverage with added benefits.
About
Aspirational Yet Understated: We are an aspirational brand and workforce that pushes boundaries and disrupts the market in an understated way.Community First: We prioritise community and collaboration. Lead Don't Follow: We champion innovation and initiative, creating an environment where people are empowered to lead and bring ideas to the table.Live. Laugh. Love: We believe in fostering a positive and enjoyable work environment, promoting a healthy work-life balance and encouraging laughter and love along the way.Your Most Confident Self: We believe in empowering our team members to bring their most confident and authentic selves to work.REFY are committed to fostering a workplace culture that embraces diversity and promotes inclusion. We are committed to providing equal opportunities for all employees, workers and job applicants regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, or pregnancy. Our goal is to create an environment where everyone feels confident and empowered to lead with their ideas and contribute a unique perspective.
Skills Required
- 4+ years experience in a Paid Social role with platform knowledge across Meta, TikTok, Snap and Pinterest
- Proven experience owning Paid Social campaigns from setup through optimisation and scaling
- Working knowledge of PPC (Paid Search), Affiliate and Display channels
- Strong analytical skills with the ability to interpret data and turn insights into actionable strategy
- Highly creative with strong attention to detail
- Excellent communication and collaboration skills
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The Company
What We Do
REFY is a beauty brand launched in November 2020 by Jess Hunt and Jenna Meek. It creates innovative, versatile, vegan, cruelty-free and fragrance-free products designed to simplify beauty routines, solve everyday problems and help customers embrace their natural beauty. Its adaptable, buildable collections are sold through an expanding retail presence in the UK and internationally, including Selfridges and other leading retailers.
