Paid Media Manager

KEY RESPONSIBILITIES

• Ownership of all Paid Social campaigns across key social platforms (Meta, TikTok, Snap, Pinterest) including targeting, budget optimisation, creative execution and overall performance to meet channel targets
• Oversee and manage PPC (Paid Search), Affiliate and Display activity, ensuring alignment with wider Paid Social strategy and overall performance goals
• Constantly analyse campaign, ad set and creative performance to extract key insights, inform optimisations and provide clear recommendations
•  Work across all territories to identify the strongest localised creative and targeting strategies, with a strong focus on scaling the US strategy alongside UK, EU & ME
• Produce daily, weekly and monthly performance reports, communicating key highlights, learnings and strategic recommendations to the wider team and senior stakeholders
• Collaborate closely with the Creative team to generate new ideas and innovative approaches for Paid Social campaigns 
• Build strong relationships with the wider Marketing team to ensure consistent campaign messaging across all customer touchpoints
•  Keep up to date with industry trends and platform advancements, proactively suggesting improvements to our paid media approach

SKILLS, KNOWLEDGE AND EXPERIENCE

• 4+ years’ experience in a Paid Social role with strong platform knowledge across Meta, TikTok, Snap and Pinterest
• Proven experience owning Paid Social campaigns from set-up through to optimisation and scaling
• Working knowledge of PPC (Paid Search), Affiliate and Display channel
•  Strong analytical skills with the ability to interpret data and turn insights into actionable strategy
• Highly creative with a strong attention to detail
• Excellent communication and collaboration skills

OUR PERKS

• 25+ Days Holiday: Start with 25, earn one for every year's service (up to 5)
• Extra Holidays: Option to buy up to 5 additional days.
• Sabbatical Leave:  Take up to 3 months off after 4 years of service. 
• Community First Day: A day to support a cause you love.
• Bonus Scheme: Rewards for your hard work and success.
• Family Leave: Enhanced support for new parents.
• EV Scheme: Drive electric with salary sacrifice options.
• Financial Coaching: Guidance to boost your money mindset.
• Flexible Religious Holidays: Flexibility to honour days that matter to you.
• Flexible Working: Flexi start and finish times with the option to work one day per week from home. 
• REFY Product Perks:  Annual allowance, exclusive discounts, and be the first to try new REFY products before any launches!
• Regular Social Events: Team-Building days and seasonal parties.
• Career Growth: Tailored training and development opportunities.
• Vitality Health Insurance: Health coverage with added benefits.

About
Aspirational Yet Understated: We are an aspirational brand and workforce that pushes boundaries and disrupts the market in an understated way.Community First: We prioritise community and collaboration. Lead Don't Follow: We champion innovation and initiative, creating an environment where people are empowered to lead and bring ideas to the table.Live. Laugh. Love: We believe in fostering a positive and enjoyable work environment, promoting a healthy work-life balance and encouraging laughter and love along the way.Your Most Confident Self: We believe in empowering our team members to bring their most confident and authentic selves to work.REFY are committed to fostering a workplace culture that embraces diversity and promotes inclusion. We are committed to providing equal opportunities for all employees, workers and job applicants regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, or pregnancy. Our goal is to create an environment where everyone feels confident and empowered to lead with their ideas and contribute a unique perspective.