Outbound & Automations Manager

Posted 7 Hours Ago
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Hiring Remotely in Toronto, ON, CAN
In-Office or Remote
Mid level
Agency • Marketing Tech • SEO • Automation
The Role
Own and scale outbound marketing across MSP client campaigns. Responsibilities include designing AI-enabled email and LinkedIn outreach, managing prospect data and deliverability infrastructure, building lead nurture sequences, optimizing campaigns through A/B testing, and tracking KPIs. Lead, train, and recruit outbound implementors; create SOPs and playbooks; report performance; and identify automation improvements using tools such as n8n, Clay, Make, APIs, and GPT-based personalization.
Summary Generated by Built In

WHO WE ARE:

Jumpfactor is an award-winning, 8-time Growth500 Fastest Growing Agency in Canada. We are a dynamic, fast-paced, and highly specialized digital marketing agency focused on helping Managed Service Providers (MSPs) and B2B tech companies achieve massive growth. With over $1.9 Billion in client revenue generated, we are recognized globally as a top-tier MSP growth agency.

ROLE SUMMARY:

We are looking for a high-calibre Outbound & Automations Manager (Team Lead) to own and scale our outbound engine across our entire client base. This is a leadership role that sits at the intersection of AI-powered marketing automation, outbound strategy, and team management. You will lead automated email outreach campaigns, LinkedIn growth campaigns, and inbound lead nurture sequences, while training and managing a team of outbound implementors and owning campaign performance and KPI delivery across all our MSP clients.

Jumpfactor's CORE VALUES:

  • Be STRATEGIC

  • Be PASSIONATE

  • Be TENACIOUS

  • Prioritize LEARNING

  • Embrace TEAM

  • Maintain INTEGRITY

WHY EMPLOYEES LOVE JUMPFACTOR:

  • Very competitive compensation

  • Remote work

  • Constant growth & career advancement opportunities

  • Performance-based bonuses

  • Paid training (courses, events, conferences)

  • Paid social events

  • Weekly learning programs

  • State-of-the-art technologies and tools

WHO YOU ARE:

Experience

  • 3+ years managing outbound email and LinkedIn campaigns at scale (agency environment preferred)

  • Hands-on experience with automation tools: n8n, Make/Integromat, Clay, or similar

  • Proven track record managing and growing a team of outbound or marketing specialists

  • Deep knowledge of cold email best practices — deliverability, sequence structure, personalization, inbox management

  • Proficiency with LinkedIn outreach tools (Expandi, Phantombuster, Dux-Soup, Waalaxy, or equivalent)

  • Experience using AI (GPT APIs, Clay AI, etc.) to personalize and scale outbound at volume

  • GoHighLevel (GHL) experience is a strong plus

Skills

  • Operator mindset — you build systems, not just run tasks

  • Strong written communication — you understand what makes a cold email get a reply

  • Data-driven — you make decisions based on metrics and test results, not gut alone

  • Trainer and coach — you enjoy teaching and raising the bar for your team

  • Process-oriented — you love SOPs, checklists, and repeatable systems

  • Fast learner — you keep pace with rapidly evolving AI and automation tools

  • Ownership mentality — you don't wait to be told; you identify problems and fix them

ROLE & RESPONSIBILITIES

Outbound Campaign Management

  • Design and implement AI-enabled, automated email outreach campaigns for all our MSP clients

  • Build and manage targeted prospect lists using ICP criteria, segmentation, and enrichment

  • Manage outbound sending infrastructure, including domains, sender reputation, deliverability, and inbox rotation

  • Build and manage multi-touch LinkedIn connection and engagement campaigns at scale

  • Develop and optimize inbound lead nurture sequences to maximize meeting bookings

  • Set up and maintain email sending infrastructure (domain warmup, deliverability, inbox rotation)

  • Use AI tools (e.g., Clay, GPT-based personalization, n8n automations) to drive personalization and efficiency

  • Continuously A/B test messaging, sequences, and timing to improve reply rates and conversions

Team Leadership & Training

  • Manage a team of outbound implementors — assign work, review output, and resolve blockers

  • Train the team on new outbound techniques, AI tools, and automation workflows

  • Build and maintain SOPs and playbooks for every outbound process

  • Conduct regular 1:1s, performance reviews, and skill development sessions

  • Recruit and onboard new implementors as the team scales

KPI Tracking & Reporting

  • Own the outbound KPI dashboard for the team and all client campaigns

  • Set individual and team performance targets aligned to client outcomes

  • Report weekly/monthly on campaign performance, team output, and improvement initiatives

  • Identify and escalate at-risk clients or campaigns proactively

Strategy & Innovation

  • Stay current on AI-enabled outbound tools, techniques, and best practices

  • Identify opportunities to automate manual processes further using tools like n8n, Clay, Make, and APIs

  • Collaborate with the Head of Product/Director of Operations on new outbound service offerings and workflow improvements

  • Interface with Account Managers and POD leads to align outbound efforts with client goals

JOB TYPE:

  • Full-Time: 40 hours/week, Monday to Friday, 9:00 AM to 5:30 PM EST 

  • Time tracker usage (Hubstaff)

  • Independent Contractor

  • 100% Remote

NEXT STEPS:

Qualified candidates will proceed through the Jumpfactor hiring process, which includes a personality assessment and a technical evaluation.

We look forward to reviewing your application and potentially welcoming you to our team!

Skills Required

  • 3+ years managing outbound email and LinkedIn campaigns at scale
  • Experience in an agency environment
  • Hands-on experience with n8n, Make/Integromat, Clay, or similar automation tools
  • Proven experience managing and growing a team of outbound or marketing specialists
  • Deep knowledge of cold email deliverability, sequence structure, personalization, and inbox management
  • Proficiency with LinkedIn outreach tools such as Expandi, Phantombuster, Dux-Soup, or Waalaxy
  • Experience using AI, GPT APIs, Clay AI, or similar tools for outbound personalization
  • GoHighLevel experience
  • Strong written communication skills
  • Data-driven campaign optimization and testing skills
  • Team training and coaching ability
  • Process development and SOP creation skills
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The Company
105 Employees
Year Founded: 2012

What We Do

Jumpfactor Marketing is a digital marketing agency specializing in growth for MSPs and IT-services companies. It combines digital marketing expertise with specialized MSP knowledge, delivering services spanning SEO, paid media, content, social media, website development, and automation. The company operates with more than 105 full-time professionals across North America, India, and the Philippines and uses its proprietary E4 methodology to drive measurable growth.

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