The Role
Develop and execute omnichannel engagement strategy for the Saudi cluster, including segmentation, targeted campaigns, content localization, performance analysis, stakeholder collaboration, and monthly face-to-face HCP engagement.
Summary Generated by Built In
Join EVA Pharma, a leading pharmaceutical company dedicated to empowering the fight for Health and well-being as a fundamental human right. Recognized and certified as a best place to work, we are committed to fostering a supportive and innovative environment for our team members.
Job Summary
We are seeking a passionate and talented Omnichannel Engagement Specialist to join our dynamic team.
The ideal candidate will contribute to our mission of enhancing human health and well-being, ensuring that we meet the highest standards of excellence in our industry.
Key Responsibilities- Lead and execute the omnichannel engagement strategy for the Saudi cluster, aligned with global direction and business objectives.
- Design customer segmentation and targeted engagement blueprints using HCP behavior, prescription data, and insights to define optimal channel mix, frequency, and personalization.
- Plan and deliver end-to-end omnichannel campaigns across digital, virtual, email, and physical channels, ensuring seamless customer journeys.
- Develop, localize, and deploy compliant multimedia content in collaboration with Medical, Regulatory, and Marketing teams.
- Monitor HCP interactions, SLAs, and engagement performance metrics, continuously optimizing effectiveness, impact, and ROI.
- Build and maintain strong relationships with healthcare stakeholders through regular field visits and representation at key medical events in Saudi Arabia.
Requirements
- Bachelor’s degree in Pharmacy, Life Sciences, or a related field (MBA is a plus).
- Minimum 3+ years of pharmaceutical commercial experience (sales and/or marketing), including 2+ years in omnichannel or digital roles.
- Strong expertise in customer segmentation, behavioral targeting, and data-driven omnichannel engagement and campaign execution.
- Hands-on experience with digital and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud) and analytics tools, including content development.
- Solid understanding of the Saudi healthcare market, regulations, and local market dynamics.
- Strong analytical, stakeholder management, and communication skills
- Fluent in Arabic and English.
Skills Required
- Bachelor's degree in pharmacy, life sciences, or related field
- MBA
- 3+ years pharmaceutical commercial experience (sales and/or marketing), including 2+ years in omnichannel or digital roles
- Expertise in customer segmentation, behavioral targeting, and data-driven engagement strategies
- Proven experience in omnichannel campaign execution and content development
- Hands-on experience with Veeva, Salesforce Marketing Cloud, and analytics tools
- Knowledge of Saudi healthcare regulations and market dynamics
- Strong analytical, stakeholder management, and communication skills
- Fluent in Arabic and English
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The Company
