Omnichannel Engagement Specialist

Reposted 24 Days Ago
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El Omrania El Gharbia, Qesm El Omrania, Giza, EGY
In-Office
Mid level
Pharmaceutical
The Role
Develop and execute omnichannel engagement strategy for the Saudi cluster, including segmentation, targeted campaigns, content localization, performance analysis, stakeholder collaboration, and monthly face-to-face HCP engagement.
Summary Generated by Built In

Join EVA Pharma, a leading pharmaceutical company dedicated to empowering the fight for Health and well-being as a fundamental human right. Recognized and certified as a best place to work, we are committed to fostering a supportive and innovative environment for our team members.

Job Summary

We are seeking a passionate and talented Omnichannel Engagement Specialist to join our dynamic team.

The ideal candidate will contribute to our mission of enhancing human health and well-being, ensuring that we meet the highest standards of excellence in our industry.

Key Responsibilities
  • Lead and execute the omnichannel engagement strategy for the Saudi cluster, aligned with global direction and business objectives.
  • Design customer segmentation and targeted engagement blueprints using HCP behavior, prescription data, and insights to define optimal channel mix, frequency, and personalization.
  • Plan and deliver end-to-end omnichannel campaigns across digital, virtual, email, and physical channels, ensuring seamless customer journeys.
  • Develop, localize, and deploy compliant multimedia content in collaboration with Medical, Regulatory, and Marketing teams.
  • Monitor HCP interactions, SLAs, and engagement performance metrics, continuously optimizing effectiveness, impact, and ROI.
  • Build and maintain strong relationships with healthcare stakeholders through regular field visits and representation at key medical events in Saudi Arabia.

Requirements
  • Bachelor’s degree in Pharmacy, Life Sciences, or a related field (MBA is a plus).
  • Minimum 3+ years of pharmaceutical commercial experience (sales and/or marketing), including 2+ years in omnichannel or digital roles.
  • Strong expertise in customer segmentation, behavioral targeting, and data-driven omnichannel engagement and campaign execution.
  • Hands-on experience with digital and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud) and analytics tools, including content development.
  • Solid understanding of the Saudi healthcare market, regulations, and local market dynamics.
  • Strong analytical, stakeholder management, and communication skills
  • Fluent in Arabic and English.

Skills Required

  • Bachelor's degree in pharmacy, life sciences, or related field
  • MBA
  • 3+ years pharmaceutical commercial experience (sales and/or marketing), including 2+ years in omnichannel or digital roles
  • Expertise in customer segmentation, behavioral targeting, and data-driven engagement strategies
  • Proven experience in omnichannel campaign execution and content development
  • Hands-on experience with Veeva, Salesforce Marketing Cloud, and analytics tools
  • Knowledge of Saudi healthcare regulations and market dynamics
  • Strong analytical, stakeholder management, and communication skills
  • Fluent in Arabic and English
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The Company
HQ: Haram, Giza
5,629 Employees
Year Founded: 1997

What We Do

A purpose driven diverse top team that strives to save and improve millions of lives by sustainably offering accessible , high value medicines and health care solutions that address local patients needs Established in 1997, EVA Pharma is built on the heritage of Les Laboratories Delta, Egypt’s second oldest pharmaceutical company. Currently EVA Pharma is one of the leading branded generic pharmaceutical manufacturers in the EMEA region. With a CAGR of 30% over the past seven years, it has proudly earned the title of being the fastest growing pharmaceutical company in the region. EVA Pharma successfully operates in branded generics, OTC, food supplements, herbal medicines and veterinary products with 137 pharmaceutical products covering various therapeutic classes including; Neurology, Psychiatry, Cardiovascular, Orthopedics, GIT, Pediatrics, Urology, and Dermatology. The company is home to cutting edge facilities that are internationally recognized for innovation and the highest quality standards. Its exceptional facilities have earned the stamp of approval from international and regional authorities including European medicine agency, Health Canada, sFDA, & GCC enabling EVA Pharma to be a partner for some of the leading pharma companies in the globe

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