MULTIMEDIA SPECIALIST AND WEBMASTER

JOB SUMMARY 

The person in this position shoots, edits, and performs post-production work on all TV station programming and manages program scheduling for on-air content that is approved by the Community Relations Director. This incumbent also assists in development and oversees the maintenance of the City’s main webpage.  

ESSENTIAL JOB FUNCTIONS 

Website & Digital Platform Management 

• Oversees the daily operation, maintenance, performance, and security of the City’s official websites and affiliated subsites, ensuring reliable functionality, accessibility, and public usability. 
• Coordinates website structure, content updates, and enhancements in collaboration with departmental subject matter experts; initiates routine content reviews to ensure accuracy and timeliness. 
• Monitors and resolves technical issues including broken links, form functionality, responsiveness across devices, browser compatibility, and plugin performance. 
• Ensures compliance with accessibility standards and apply search engine optimization (SEO) best practices to improve discoverability of City information.
• Coordinates with the Information Technology Department regarding hosting services, domain registration, SSL certification, and overall site security.
• Analyzes website traffic and performance metrics and prepares reports to inform content strategy and continuous improvement. 
• Updates information, materials, and content regularly to ensure the City’s digital presence remains current and accurate. 
• Responds in a timely manner to citizen requests and inquiries submitted through website forms and digital platforms, ensuring appropriate routing and follow-up. 
• Research emerging website needs and periodically recommends enhancements, upgrades, and new functionality to support evolving public engagement goals. 

Content Creation & Digital Communications 

• Creates, edits, and manages written, graphic, and multimedia content for websites, digital platforms, newsletters, and presentations. 
• Designs and maintains online forms and interactive tools to support service delivery, data collection, and two-way communication with residents. 
• Supports digital branding efforts by ensuring content aligns with established City brand guidelines, messaging standards, and visual identity. 
• Maintains and organizes the City’s digital asset library, including photography, video, and graphic files, using standardized naming conventions and version control. 
•  Provides proofreading and editorial support to ensure clarity, consistency, and accuracy of published materials. 

Newsletter & Public Engagement Support 

• Manages production and distribution of the City’s electronic newsletter, ensuring timely inclusion of accurate news, events, and announcements.
• Coordinates content sequencing, formatting, and automated feed compatibility to support consistent and effective outreach. 
• Monitors and responds to resident inquiries received through digital communication tools, escalating or routing requests as appropriate. 

Multimedia Production & Event Coverage 

• Plans, shoots, and edits digital video and audio content for internal and external audiences in support of City communication objectives. 
• Assists with studio and field production, including photography, videography, and event coverage, as assigned. 
• Maintains readiness and proper storage of photography and video equipment, including cameras, audio gear, lighting, batteries, and media storage.
• Downloads, archives, and categorize digital media in accordance with departmental standards to ensure long-term accessibility and retrieval. 

Interdepartmental Collaboration & Project Management 

• Works closely with marketing, communications, and City departments to assess digital communication needs and translate them into effective web and multimedia solutions. 
• Contributes to broader digital communication planning and strategy discussions to enhance public engagement and information delivery. 
• Manages multiple concurrent projects with minimal supervision, balancing competing priorities and deadlines. 
• Documents, tracks, and completes work requests using the department’s project tracking system. 
• Performs other related duties as required. 

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS  

Requires a Bachelor’s Degree in Communications, Marketing, Advertising, or a related field; two (2) years of related experience; related experience in TV Broadcast production preferred; or an equivalent combination of education and experience. 

CERTIFICATION, LICENSE, AND SPECIAL REQUIREMENTS  

None. 

KNOWLEDGE, SKILLS AND ABILITIES  

• Knowledge of principles and practices of producing television programs. 
• Knowledge of media sources and resources. 
• Knowledge of computer systems and software utilized in a business environment. 
• Knowledge of video software. 
• Ability to edit raw footage in post-production to a quality finished program. 
• Ability to operate presentation equipment. 
• Ability to create graphic design elements in production work. 
• Ability to set up and operate field equipment. 
• Ability to troubleshoot and provide technical support. 
• Ability to operate remote vehicle and equipment. 
• Ability to communicate clearly and concisely, verbally and in writing.
• Ability to establish and maintain effective relationships with those contacted in the course of work. 
• Ability to exercise judgment in the release of information. 
• Ability to coordinate and manage several projects simultaneously using effective time management and problem-solving techniques. 
• Ability to work independently and follow through on assignments with minimal direction. 

PHYSICAL DEMANDS 

The work requires light physical effort and involves prolonged periods of sitting; frequent use of a computer and digital devices requiring repetitive motion; visual acuity to review and produce digital content; hearing and speaking to communicate effectively in person, by telephone, and through virtual platforms; and sustained mental acuity to manage multiple tasks, analyze information, and meet deadlines. 

WORK ENVIRONMENT  

The work is typically performed in a safe, secure office environment and may include periodic field assignments or event coverage. The position operates in a dynamic setting that requires adaptability and responsiveness to changing priorities, deadlines, and unanticipated communication needs.