The Role
Lead marketing analytics by measuring attribution, campaign ROI, audience targeting, and engagement; partner with Product, Engineering, and Research to improve marketing strategies, define tracking plans, and promote a data-driven marketing culture through analysis, hypotheses testing, and data-driven storytelling.
Summary Generated by Built In
Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world.
We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.
Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
Responsibilities
- Collaborate with marketing teams to analyze marketing performance metrics, including attribution, audience targeting effectiveness, campaign ROI, and user engagement metrics.
- Utilize data analysis skills, along with a deep understanding of marketing principles, to identify opportunities for improving marketing strategies and tactics.
- Work cross-functionally with Product, Engineering, Research, and other teams to integrate marketing data into overall business strategy and product development processes.
- Serve as a data ambassador, promoting a data-driven marketing culture within the organization.
- Influence marketing strategy and execution by providing data-driven insights and recommendations to key stakeholders.
- Partner with Engineering to ensure the collection of relevant data for informed decision-making and optimization of marketing efforts.
- Develop and implement hypotheses for optimizing marketing performance, employing rigorous analytical approaches and methodologies.
- Communicate insights and recommendations effectively through data-driven storytelling, influencing stakeholders to make data-informed decisions.
Requirements
- Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience.
- A minimum experience of 5 years in analytics in an app marketing environment, including a track record of leveraging attribution tools and analytics to define marketing strategies and of defining tracking plans for marketing campaigns.
- Experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)
- Language skills : French and English (fluent) , Arabic is an advantage
At Yassir, we believe in the power of diversity and the importance of an inclusive culture. So, if you're ready to bring your unique perspective and experiences to the table, then we're excited to listen.
Don't just apply for a job, come and be a part of our journey. Let's create a better tomorrow together.
We look forward to receiving your application!
Best of luck,
Your Yassir TA Team
Skills Required
- Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent practical experience
- Minimum 5 years experience in analytics in an app marketing environment, including attribution and tracking plan definition
- Experience with data querying languages (e.g. SQL)
- Experience with scripting languages (e.g. Python)
- Experience with statistical/mathematical software (e.g. R)
- Fluent in French and English
- Arabic language skills
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The Company
What We Do
Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world. We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values
