Media Planner

Posted 2 Days Ago
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New Delhi, Delhi, IND
In-Office
Senior level
Agency • Digital Media • Marketing Tech • Generative AI
The Role
Plans, executes, optimizes, and reports on paid media and performance marketing campaigns across digital platforms. Develops media strategies, allocates budgets, maps KPIs, analyzes data, generates insights, and identifies media opportunities. Manages client campaigns and pitches, communicates media spend, drives innovation, and mentors media team members while ensuring projects meet timelines, budgets, and objectives.
Summary Generated by Built In

Sociowash is an Integrated Advertising Agency with a mission to add value to the brands we work with. From the blueprint of digital strategy to pixel-perfect execution, we lay out every domino to help brands matter more. We fuse creativity, technology, and media to bring ideas to life, and tell unforgettable stories.


We are a wholesome melting pot of people hailing from different walks of life who believe in having fun at work and being good at drinking games.


We work in an uber-collaborative atmosphere, always on the go, creating kickass content for all our stakeholders.



Requirements
  • We want a smart and quick witted Media Planner with experience of 4-5 years, preferably in a creative digital agency.

  • Excellent digital knowledge of Google Adwords - Search & Display, YouTube Marketing, Gmail Ads, Facebook, LinkedIn, Google Analytics, Google Double Click.

  • Setting Up & Executing - Paid Media Strategies, Performance marketing, familiar with allocation of budget for upcoming & new paid media campaigns.

  • Demonstrate a thorough understanding of business and strategic marketing.

  • Strong strategic thinking, consulting skills and ability to keep client projects on plan and on budget.

  • Can ace multitasking and is looking for an enriching and challenging role.

  • Giving attention to detail and accuracy of work should be your thing.

  • Should have an understanding of the latest trends and their role within a commercial environment.

  • Professional approach to time, costs and deadline.

  • Generating valuable insights across all platforms/ media/ channels on the digital ecosystem.

  • Understand the objective of the brand and accordingly strategize and ideate client campaigns through insights generated via research and analysis.

  • Developing, mentoring and guiding the team members.

  • Configuring and optimizing existing campaigns and new campaigns.

  • KPI mapping for each media objective for all brands and achieving them on a week on week basis.

  • Media reporting. 

  • Handling a team of media resources and mentoring them to grow and learn.

  • .Up scaling the clients about media spends.

  • Driving innovation and new media initiatives across the digital ecosystem within the organization. 

  • Data analysis, insights and research for all industries, in accordance to the brand/s, and accordingly mapping media opportunities.

  • Creating Pitches to attract paid media marketing clients.

  • May include other duties as assigned.



Benefits
 We are dreamers, we are comedians, we are rebels, we are philosophers, but above all, we are the best at what we do. If you see yourself working in a team of goal-driven, fun-loving people (of all shapes and sizes), apply on the given link, and perhaps, we will figure something out together.

Skills Required

  • 4-5 years of media planning experience
  • Experience in a creative digital agency
  • Excellent knowledge of Google Ads Search and Display
  • Knowledge of YouTube Marketing, Gmail Ads, Facebook, LinkedIn, Google Analytics, and Google DoubleClick
  • Experience setting up and executing paid media strategies and performance marketing campaigns
  • Experience allocating budgets for paid media campaigns
  • Understanding of business and strategic marketing
  • Strong strategic thinking and consulting skills
  • Ability to keep client projects on plan and budget
  • Ability to multitask with strong attention to detail and accuracy
  • Understanding of current trends and their commercial application
  • Professional approach to time, costs, and deadlines
  • Ability to generate digital media insights through data analysis and research
  • Ability to develop brand campaigns based on objectives, research, and analysis
  • Experience configuring and optimizing existing and new campaigns
  • Experience mapping and achieving media KPIs
  • Media reporting experience
  • Experience handling, developing, mentoring, and guiding media team members
  • Ability to communicate media spend updates to clients
  • Ability to create pitches for paid media marketing clients
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The Company
HQ: New Delhi
319 Employees
Year Founded: 2015

What We Do

Sociowash is a full-service digital marketing and integrated advertising agency that specializes in youth marketing, creative solutions, and AI-led advertising. They aim to connect brands to the world through innovative storytelling and impactful campaigns.

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