Media Planner Lead

Posted 4 Days Ago
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Khlong Toei, Bangkok, THA
Hybrid
Mid level
eCommerce • Logistics • Marketing Tech
The Role
Lead digital acquisition strategies across SEM, SEO, and e-commerce advertising platforms. Manage campaign optimization, budgets, ROI, A/B testing, and performance reporting. Guide the Paid Search team, develop marketing initiatives, identify consumer growth opportunities, and implement strategic brand solutions across departments.
Summary Generated by Built In

Position Overview 

Lead acquisition strategies to attract and retain engaged consumers through SEM, SEO, and on-platform ads. Optimize digital campaigns, budgets, and ROI while providing performance insights. Guide the Paid Search team, develop new marketing initiatives, and ensure strategic brand solutions are implemented across departments. 

Key Responsibilities: 

  • Guide team members with plan development to drive brand conversion and product penetration  
  • Develop and execute an acquisition strategy to gain new engaged consumers and to incentivize more purchase from existing consumers 
  • Develop and execute high-quality, high-scale traffic acquisition opportunities. This includes but is not limited to Google Search (SEM & SEO) and On-platform advertising Tools (Lazada, Shopee and TikTok)  
  • Monitor, maintain, and optimize digital campaigns to meet KPIs (spending and ROI) 
  • Stay ahead of the marketing trend and develop new initiatives, including A/B test to identify the optimal solutions  
  • Provide reporting to uncover insights and present to the brands  
  • Ensure implementation of strategic brand solutions in other departments  

Qualifications: 

  • 3-5 years of digital marketing experience is required, preferably in ecommerce. 
  • Ability to work in a highly demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills.  
  • Strong analytical skills and solution driven.  
  • Great English communication skills (both oral and written) are a must.  
  • Mastery of MS Office (particularly Excel and PowerPoint) is required, as well as an agility with web-based software applications and internally developed systems. 

Why Join Us: 

  • Join a fast-growing company at the forefront of e-commerce and live commerce in Southeast Asia 
  • Work with top international and regional brands across fashion, beauty, lifestyle, and more 
  • Lead a high-performing team and play a key role in shaping our commercial future 
  • Dynamic, multicultural, and collaborative work environment with strong opportunities for career development 

What We Offer: 

  • Career development opportunities within a leading eCommerce company. 
  • Benefits packages include Health, Life, Dental insurance 
  • Hybrid working environment (One day a week Work-from-Home) 
  • 16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments. 

Office Location: 

APAC Tower - BTS Ekkamai 

Skills Required

  • 3-5 years of digital marketing experience
  • Experience in ecommerce
  • Strong attention to detail and exceptional organizational skills
  • Strong analytical and solution-driven skills
  • Excellent oral and written English communication skills
  • Mastery of Microsoft Office, particularly Excel and PowerPoint
  • Ability to use web-based software applications and internally developed systems
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The Company
HQ: Bangkok
466 Employees
Year Founded: 2019

What We Do

CREA helps brands across Southeast Asia grow through e-commerce and live commerce. It provides an omnichannel offering that spans livestream and content production, online-store operations, commerce technology, social-commerce marketing, and e-fulfillment. The company works with regional and international brands in sectors such as fashion, beauty, and lifestyle, combining channel and marketing expertise with operational services to improve brands’ digital reach, engagement, and sales.

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