Neptune Retail Solutions is the unparalleled leader in omnichannel retail marketing across the U.S. and Canada. Neptune's In-Store Media network is unmatched across 60,000 locations and 140 banners, including Albertsons, CVS, Dollar General, Family Dollar, HEB, Kroger, Loblaw, Metro, Publix, Sobeys, Southeastern Grocers, Meijer, HyVee, Total Wine & More and Wakefern. Linked to its market-leading Digital Incentives Network at many of the same retailers plus BJ's and Target, along with Neptune's exclusive ability to combine in-store and Digital OOH content into a single platform with unparalleled precision, scale and proven results, the Company is "one of one," uniquely positioned to seamlessly drive traffic, conversion and profitable revenue growth for retailers and advertisers. For more information, visit www.neptuneretailsolutions.com.
The Media Strategy Analyst is a critical role on the NRS Media Activation team within the digital media arm of NRS. At NRS we focus on the power of data and linking our products together to support one campaign by being “one of one” in the market. In this role you will support the NRS Digital, National, and Retail Sales teams by managing the digital media pre-sales process, including building campaign proposals in response to advertiser or agency RFPs, as well as for prospective pitches. You will support our proprietary DOOH planning process using our owned & operated planning and activation DSP. You will also support social, programmatic display, targeted email, and CTV programs. You will work with internal teams including ad operations, trading, digital account managers, consumer insights and more to develop fully integrated and strategic advertising programs. The ideal candidate will be highly organized and have advanced excel skills. You will need to be highly adaptable as part of a team that is consistently evolving. It is preferred that you have experience working with clients directly, have a foundational knowledge of digital marketing channels, and have worked at a media agency, ad tech company, or in a comparable marketing role.
JOB DESCRIPTION
What you will do:
- Develop omnichannel digital media campaigns including programmatic DOOH, DOOH tied to instore campaigns, programmatic display, video, CTV, targeted email, and social campaigns. You will use data to differentiate the value of Neptune’s media offerings and deliver on client objectives and strategies
- Join client meetings to provide media expertise ranging from discovery to campaign performance
- Make data informed targeting, platform, and channel recommendations
- Collaborate with cross-departmental functions and inter-departmental teams
- Utilize project management skill set to maintain campaign documentation across a variety of tools and platforms
- Communicate effectively and work proactively to ensure that the pre-sale phase is efficient and productive
- Contribute to additional projects to support company objectives and team success
- Work within our owned and operated ad tech platforms
Your strengths:
- Working knowledge of digital advertising, reporting, and various targeting methodologies especially in Programmatic Digital Out of Home
- Ability to problem solve, make quick decisions, and meet multiple deadlines in a fast-paced atmosphere while staying adaptable and professional under pressure
- Excellent verbal and written communication skills
- Relationship building with cross-functional partners and clients
- Superior time management and organizational skills
- Self-motivated learner and passionate team player
Applicant Requirements:
- Bachelor’s degree in marketing, communications, digital media, or other business-related field
- 2-4 years’ experience in digital media or sales supporting roles
- Bonus if you have experience working in a DSP, Targeting Platform, Analytics Tool, or other media related framework
Applicants must be able to work for any U.S. employer and not require sponsorship either now or in the future.
Applicant Privacy Notice
Neptune Retail Solutions is an Equal Opportunity Employer
Skills Required
- Bachelor’s degree in marketing, communications, digital media, or another business-related field
- 2–4 years of experience in digital media or sales-supporting roles
- Working knowledge of digital advertising, reporting, and targeting methodologies, especially programmatic digital out-of-home
- Excellent verbal and written communication skills
- Strong problem-solving, decision-making, time-management, and organizational skills
- Experience working directly with clients
- Foundational knowledge of digital marketing channels
- Experience working at a media agency, ad tech company, or comparable marketing organization
- Experience with a DSP, targeting platform, analytics tool, or other media-related framework
- Advanced Microsoft Excel skills
What We Do
Neptune Retail Solutions is the leading provider that seamlessly connects the consumer through every step of their shopping journey by linking digital media, digital incentives and media at the moment of truth, at-shelf - making Neptune a critical advertising partner for CPGs and retailers seeking to drive strong and predictable sales results. Our In-Store Media Network is unique, providing media at-shelf in over 66,000 retail locations where 94% of consumer purchases are made, and is the foundation of what makes Neptune "one-of-one". We provide the largest digital incentives network in North America, delivering thousands of unique coupons, rebates and cash back incentives to millions of shoppers every month through our exclusive retail partnerships and apps. Our near-store DOOH Network contains over 725,000 screens and is powered by our breakthrough Polaris Targeting Platform featuring exclusive screen-level indexing capabilities to deliver contextual brand relevance in real-world environments that are linked to in-store campaigns and maximize sales performance. The Neptune Promotions Intelligence Platform analyzes billions of activations annually to continuously optimize campaign performance and planning, driving even stronger CPG results with each campaign. Whether in the world-at-large, in-app, or at-the-shelf, in store, we guarantee results on a never-before-seen scale. This is Neptune. The retail media leader in North America.
