Marketo Architect - Talent Connection

Posted 6 Days Ago
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11 Locations
Remote
Senior level
Big Data • Blockchain • Software • Business Intelligence • App development • Big Data Analytics • Automation
We are Nortal
The Role
Own the architecture, governance, integrations, and roadmap for an enterprise Marketo Engage platform. Design CRM and Adobe Experience Cloud data flows, Buying Groups and account-based frameworks, data models, privacy controls, and scalable marketing automation solutions. Mentor Marketo Operations specialists, advise stakeholders, evaluate AI and automation opportunities, produce architecture documentation, and support large-scale digital transformation initiatives.
Summary Generated by Built In

Real ownership from day one, not check-ins and micromanagement. That's what the Marketo Architect role at Nortal looks like. 

What working with us looks like 

  • Remote work with a LATAM team. Coffee breaks, tech talks, and games keep it human, even at a distance. 
  • No micromanagement. We hire for autonomy and expect you to use it. 
  • Support beyond the job. Our People Care team helps with time off, wellness, and anything in between. 
  • Our accounts team handles client relationships, so you focus on the work. 

What you get 

  • Competitive USD salary. 
  • Full remote work, with coworking spaces across LATAM if you want to meet the team in person. 
  • Paid time off under your country's rules, at full salary. 
  • National holidays. 
  • Sick leave, no stress attached. 
  • A yearly refundable credit. Spend it on anything related to your health and well-being. 
  • A day off for your birthday. 

About this search 

Great talent doesn't wait for job postings, so we don't either. We're building a network of skilled professionals for roles that come up regularly with our clients. 

Join our Future Talent network and you'll be one of the first people we reach when the right opening appears. We make around 160 hires a year, so it happens often. 

The role 

As a Marketo Architect, you’ll lead the design and evolution of our marketing automation platform within a global MarTech team. You’ll set the platform’s direction, design scalable solutions and define governance standards. You’ll also shape how Buying Groups and Marketo Engage connect with the wider Adobe Experience Cloud, including AEP, Real-Time CDP, Journey Optimizer and CJA. Along the way, you’ll guide stakeholders and mentor Marketo Operations specialists through a large digital transformation. 

 

Your day-to-day: 

  • Own the target architecture and governance of the Marketo Engage instance, including program templates, the data model, data quality and compliance (GDPR, CASL, CAN-SPAM, CCPA). 
  • Design end-to-end integrations and data flows across CRM, Marketo and the Adobe Experience Cloud (AEP, Real-Time CDP, Journey Optimizer, CJA), and define the roadmap for adopting them. 
  • Lead the solution design for Buying Groups and account-based frameworks, turning business requirements into scalable technical solutions. 
  • Mentor Marketo Operations specialists and advise stakeholders on technical options, trade-offs and recommendations. 
  • Assess how AI tools and automation can improve marketing operations, and lead their adoption. 

 

What we're looking for 

  • Bachelor's Degree in Computer Science, Engineering, or a related field.  
  • 8+ years of marketing automation experience, including at least 3 years in a Marketo architect, lead or solution design role in B2B enterprise environments. 
  • A track record of designing and delivering enterprise-scale Marketo Engage implementations, migrations or instance redesigns. 
  • Expert command of Marketo Engage at the architectural level: program and template frameworks, lead lifecycle and scoring models, multi-workspace setups, custom objects, Velocity Scripting and API limits. 
  • Deep experience designing CRM integrations (Salesforce and/or Microsoft Dynamics), including bi-directional sync strategy, custom objects, campaign member management and conflict resolution. 
  • Hands-on experience with Marketo Engage B2B capabilities such as Buying Groups, Account Profiling and Target Account Management, and with ABM strategy. 
  • Solid knowledge of the Adobe Experience Cloud ecosystem (AEP, Real-Time CDP, Journey Optimizer, CJA), including XDM schemas, identity resolution and the Marketo–AEP connectors. 
  • Strong grasp of integration architecture: REST APIs, webhooks, middleware/iPaaS, ETL patterns and event-driven data flows. 
  • SQL skills and an understanding of data modeling, data warehousing and marketing data pipelines. 
  • Experience designing and running governance frameworks covering data privacy, consent management, access control and change management. 
  • Ability to produce clear architecture artifacts: solution designs, data-flow diagrams, integration specs and standards documentation. 
  • Proven experience mentoring technical teams and working with Product Owners, Business Architects, Data/IT teams and senior business stakeholders. 
  • Strong communication and consulting skills, with the ability to influence decisions and explain complex technical topics in business terms. 
  • Working knowledge of HTML/CSS/JavaScript for templates, tracking and form behavior. 
  • Marketo Certified Expert and Marketo Certified Solutions Architect (or Adobe Certified Master – Marketo Engage Architect) required. 
  • Advanced English Level is required for this role, as you will work with US clients. Effective communication in English is essential to deliver the best solutions to our clients and expand your horizons.   

 

How the process works 

  1. Apply and upload your resume. 
  1. We review your profile and add it to our talent database. 
  1. We reach out for an interview to learn about your experience and share more about what we're looking for. 
  1. When a role opens that fits, we contact you to start the process. Because we already know you, it moves faster. 
  1. No intermediaries. You deal with us directly. 

About Nortal 

For over 25 years, we've built the systems that global enterprises and public institutions run on. Today, that means using AI and data to help organizations make better decisions, not just build what they asked for. 

We believe good solutions don't have to be complicated. That's why our clients trust us with the initiatives that matter most. 

Real ownership, real impact, no micromanagement. If that's what you're after, apply now. 👇 

 

By applying to this position, you authorize Nortal to collect, store, transfer, and process your personal data in accordance with our Privacy Policy. For more information, please review our Privacy Policy. (https://nortal.com/recruitment-and-hiring-privacy-statement/) 

By applying to this position, you authorize Nortal to collect, store, transfer, and process your personal data in accordance with our Privacy Policy. For more information, please review our Privacy Policy.

Skills Required

  • Bachelor's degree in Computer Science, Engineering, or a related field
  • 8+ years of marketing automation experience
  • At least 3 years in a Marketo Architect, lead, or solution design role in B2B enterprise environments
  • Experience designing and delivering enterprise-scale Marketo Engage implementations, migrations, or instance redesigns
  • Expert-level Marketo Engage architecture knowledge, including program and template frameworks, lead lifecycle and scoring models, multi-workspace setups, custom objects, Velocity Scripting, and API limits
  • Deep experience designing CRM integrations with Salesforce and/or Microsoft Dynamics
  • Experience with bi-directional sync strategy, custom objects, campaign member management, and conflict resolution
  • Hands-on experience with Marketo Engage B2B capabilities, including Buying Groups, Account Profiling, Target Account Management, and ABM strategy
  • Knowledge of Adobe Experience Cloud, including AEP, Real-Time CDP, Journey Optimizer, CJA, XDM schemas, identity resolution, and Marketo-AEP connectors
  • Strong integration architecture knowledge, including REST APIs, webhooks, middleware/iPaaS, ETL patterns, and event-driven data flows
  • SQL skills and understanding of data modeling, data warehousing, and marketing data pipelines
  • Experience designing and running governance frameworks for data privacy, consent management, access control, and change management
  • Ability to create solution designs, data-flow diagrams, integration specifications, and standards documentation
  • Experience mentoring technical teams and working with Product Owners, Business Architects, Data/IT teams, and senior stakeholders
  • Strong communication and consulting skills
  • Working knowledge of HTML, CSS, and JavaScript for templates, tracking, and form behavior
  • Marketo Certified Expert and Marketo Certified Solutions Architect, or Adobe Certified Master - Marketo Engage Architect
  • Advanced English proficiency
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The Company
HQ: Tallinn
2,800 Employees
Year Founded: 2000

What We Do

We're a strategic innovation and technology company with an unparalleled track-record of delivering successful transformation projects for over 25 years. As a valued partner for governments, healthcare institutions, leading businesses, and Fortune 500 companies we deliver value by challenging the status quo and succeeding where legacy firms fail.

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