Product Marketing Manager

| San Francisco, CA
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Tonkean is the OS for business operations, transforming operations teams from facilitators into makers with an enterprise-grade, no-code process orchestration platform. By abstracting the technical knowledge required to automate, monitor, and manage mission-critical business processes, Tonkean enables enterprises to drive operational efficiency while reducing technical debt.

Tonkean builds a bridge between business and IT, allowing IT to partner with business teams to drive agility while ensuring compliance & security. Using Tonkean, IT can create custom, reusable action blocks called "enterprise components" that enable key capabilities like updating data in existing systems, interacting with people, or deploying NLP & OCR technology. These components can then be shared securely with business operations teams, in a no-code studio, to orchestrate business processes across functions and systems by adding business logic. Business operations teams can become more self-sufficient, and IT teams can scale with confidence.

Enterprises like Lyft, EVERSANA, Instacart, Grubhub, Crypto.com, and more rely on Tonkean to optimize and align their operations across functions—including sales, marketing, customer support, legal, finance, and more. With Tonkean, enterprises can expand the pie of who can deliver software, making a world of makers.

ROLE OVERVIEW
Tonkean is looking for a Product Marketing Manager to develop a fundamental understanding of Tonkean’s target audiences and manage execution strategies to bring our product to market. You are passionate about understanding people and technology, savvy in identifying patterns and uncovering insights, a great communicator, and a natural influencer.

You will partner closely with Growth Marketing, Sales, Product, and other teams and own the penetration of Tonkean to key market segments. Specific responsibilities include persona development, positioning, messaging, competitive intelligence, sales enablement, content creation, customer research, and more.

If this opportunity excites you, we’d love to talk. 

WHAT YOU WILL WORK ON

  • Product GTM: Partner with Growth Marketing, Product, Sales, and other teams to develop a deep understanding of our market, create clear positioning, craft compelling messaging, and manage go-to-market plans for Tonkean to our key audiences and new product capabilities.
  • Product Marketing Content: Work with Marketing and other teams to build valuable product marketing content including website pages, infographics, briefs, guides, case studies, ebooks, customer-facing decks, videos, blogs, and more.
  • Sales Enablement & Training: Develop on-going enablement of the sales and SDR teams with collateral (i.e. slide decks, battlecards, videos, etc.) and training sessions.
  • Competitive Intelligence: Manage research, analysis, synthesis, & communication of the competitive landscape, develop a deep understanding of other players and how best to position Tonkean. 
  • Voice of the Customer: Partner with Sales, Solution, and Customer Success to develop a deep understanding of what customers need, how Tonkean is benefiting customers, and what messages resonate.
  • Analyst Relations: Participate in inquiries and briefings with Gartner, Forrester, and other analyst firms to build our category.
  • Product Positioning: Strategize on how to differentiate Tonkean in the automation market to best highlight Tonkean’s value proposition to our target audience.
  • Product Evangelism: Demonstrate the value of the Tonkean platform to internal and external audiences, such as solution architects, prospects, analysts, and customers—through demos, blogs, whitepapers, “how-to” content, videos, webinars, events, and tradeshows

ABOUT YOU

  • 1+ years experience in Product Marketing
  • 2+ years experience in B2B SaaS
  • Bachelors required, MBA preferred
  • Prior experience in Product, Solution Architecture, Demand Gen, and/or Sales preferred but not required
  • Ability to thrive in a fast-paced, unpredictable environment
  • A tinkerer at heart with a natural inclination to dig deeper and go beyond the surface

OUR VALUES

  • There Is Always A Way.  At Tonkean, we believe that nothing is impossible. There is a solution to every problem - you just need to find it.
  • Think People First.  We believe in investing in, empowering, and prioritizing people. We work as a team and win as a team. We listen with purpose as we speak with courage. We believe in diversity. We always ask ourselves: Is this giving value to our customers? Is this improving our team? Is this helping me be better?
  • Start With Why And Fail Fast. We believe that progress is the only way forward; that action is always better than no action; that innovation requires bravery. We believe that every worthwhile “how” starts with an important “why.” If you know the “why”, and you can learn from it, It’s never a failure. It is the operational cost of progress.
  • No BS.  To matter, you must - stay focused, keep it simple and always move the needle. We don’t have time for BS. We don’t waste energy; we prioritize efficiency; we stay focused; and we always try to optimize for what’s important. 

PERKS AND BENEFITS

  • Join a fast-growing business that is venture-backed by Accel, Lightspeed Venture Partners and Foundation Capital. 
  • Collaborate with a talented yet humble team as we empower operations teams and eliminate mundane tasks. 
  • Competitive compensation & equity package
  • Virtual social events, and annual company retreats
  • 401k, Medical, dental, and vision insurance 
  • Tonkean provides each employee with a new laptop, monitor, headset, keyboard and mouse 
  • Remote employees receive a one-time work from home setup stipend (reimbursable) of $500(USD) upon commencing employment to purchase desk, chair and other work from home tools.

Tonkean welcomes everyone. We believe every member of our team enriches our diversity and inclusion by broadening our ways of problem-solving for future challenges. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply.

Tonkean is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. We believe diversity is important to building a successful business and do not discriminate based upon race, religion, color, national origin, sex, reproductive health decisions or related medical conditions, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or any other status protected by the laws or regulations in the locations where we operate. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with criminal histories.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • AsanaManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

An Insider's view of Tonkean

How does your team reward individual success?

Through praise, compensation, and promotions. This is a company that sees hard work and rewards it with the things that matter. Some startups lean too heavily on perks that are nice, but do not actually increase your livelihood and well being. Tonkean focuses on keeping your career growing, which is extremely important.

Briana

Sr. Community and Events Manager

What's the biggest problem your team is solving?

It’s very rewarding to deliver a “bridge” mindset to our customers. When we first engage with a company, we often find siloed processes; every team has its own set of apps, goals, and work philosophy. Allowing those teams to consider the downstream and upstream impacts of their work is challenging but allows the “why” of their work to come out.

Benny

Solutions Architect

What is your vision for the company?

At Tonkean, we want to make a world of Makers. We want to give every person with the ambition to be technically creative the ability to be technically creative. We want to create a new standard of enterprise operations centered around increasing efficiency by empowering people. We believe this will manifest a more efficient & more enjoyable future.

Sagi

Co-founder and CEO

How would you describe the company’s work-life balance?

With unlimited PTO, we've created a culture around balancing the intricacies of working for a startup and taking off time when necessary. The team is very conscious about mental health in the midst of this new normal that we live in. I've had my direct manager as well as VP mention that taking time off to avoid burning out is a top priority.

Alex

Sales Development Representative

What are Tonkean Perks + Benefits

Tonkean Benefits Overview

Competitive compensation & equity package
Virtual social events, and annual company retreats
401k, Medical, dental, and vision insurance
Tonkean provides each employee with a new laptop
Remote employees receive a one-time work from home setup stipend (reimbursable) of $500(USD) upon commencing employment to purchase desk, chair and other work from home tools.

Culture
Partners with Nonprofits
Diversity
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Happy Hours
Home Office Stipend for Remote Employees
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