Influencer Marketing Director
Who We Are:
Reformation is a fast-growing company that proves fast fashion and sustainability can coexist. With both our HQ and our own factory based in Los Angeles, we combine stylish, vintage-inspired designs with sustainable practices. We release limited-edition collections every week on our website and in our brick and mortar stores.
We are a future focused organization committed to the belief that the problems facing our planet and society can be solved through innovation, common sense and education. Being naked is the #1 most sustainable option. We're #2.
Here at Ref, we put people first. We know that you can't innovate and do cool stuff without having everyone on board. So we work to create a culture where everyone feels like they belong and where their voices are truly valued. We build an inclusive culture together and make a real impact along the way.
Influencer Marketing Director
Looking for a highly motivated individual to own and grow our influencer marketing initiatives. This person will be responsible for the outreach of current partners and build new relationships with various Influencers and agencies. The ideal candidate will implement creative campaigns that will increase our brand awareness and performance, and provide meticulous support for the Influencers. You’ll already have experience working with influencers and agencies, particularly when it comes to negotiating content plans to strategically drive consideration, engagement, sales, and loyalty. A focus on community and ambassador is critical. You have experience in working effectively with different members of the team and key stakeholders, managing workload and expectations as well as being comfortable developing other team members.
What you'll do:
- You will serve as the main point of contact when executing influencer and ambassador campaigns + programs on behalf of Reformation.
- Interpret brand briefs to ensure that all influencer activations deliver against key objectives
- Develop and distribute influencer briefs to guide content creation.
- Own all aspects of influencer contracting for brand campaigns, including talent sourcing, outreach, negotiation and signing of influencers
- Manage influencer content creation process, ensuring all deliverables are met and that content is approved & posted in an efficient manner
- Work with internal external agencies to effectively run paid and gifted influencer programming
- Collaborate with internal teams to support the development of influencer strategies, helping to build campaigns that meet brand objectives
- Identify key influencer partners for Ref across multiple categories (Denim, Active, Dresses, Shoes ect)
- Establish and maintain long-term relationships with key contacts within the influencer space
- Analyze Influencer campaign performance to provide valuable insights to key stakeholders, as well as to maintain internal benchmarks
- Stay informed of platform updates, specifically across Instagram, Facebook, Pinterest and Twitter
- Maintain an understanding of influencer marketing landscape, staying on top of trends and implementing changes as needed
What you'll need:
- You have 7+ years experience in influencer strategy and execution and truly know the influencer space.
- You have built an Ambassador program previously
- Proven ability to develop meaningful influencer relationships that result in authentic campaigns
- Displays an understanding of and passion for the Reformation brand, our products, customer and sustainable mission.
- Experience supporting innovative marketing plans with defined objectives on a global scale.
- Strong project management skills with attention to detail
- Experience with paid social media in support of influencer campaigns ( Lumanu experience a plus)
- Proven ability to negotiate legal contracts with influencers
- Experience working with influencer and content management tools
- Proven ability to work in a fast-paced environment while managing multiple projects at a time against strict deadlines
- Ability to work collaboratively as part of a cross-functional team
- Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life.
- Proactive problem-solving skills; ability to anticipate obstacles and also quickly generate alternate solutions/ideas and change course as needed.
Benefits & Perks:
- Health, vision, and dental insurance for eligible employees
- Paid vacation, sick, holidays & volunteer time-off for eligible employees
- Mission based company + casual and entrepreneurial work environment
- Clothing discount, dog-friendly office, company events + parties and much more
- 401K with company match
To Apply:
Please submit your resume and a short cover letter telling us about yourself and why you are a great fit for Reformation!
Reformation requires all employees to be fully vaccinated for COVID-19 prior to starting work. Reformation is an equal opportunity employer, and will consider requests for exemption from this policy as a reasonable accommodation where it can do so absent undue hardship, consistent with federal, state, and local law.
The Reformation is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status
Some light reading - Vogue, Forbes, Eco-Age
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