Sound Collective NYC is an industry-leading music education hub and creative community based in Lower Manhattan. Located in a state-of-the-art facility in the Financial District, we combine hands-on classes, private mentorship, professional recording studios, and DJ labs to empower producers, engineers, and artists. We are redefining music education through a vibrant, collaborative culture built for the modern era.
We are seeking a data-driven, cross-functional Marketing Manager to lead our paid acquisition channels and support our community growth. In this role, you will be responsible for scaling direct sales, capturing high-quality student leads, and connecting our audience with our physical and digital learning offerings.
Role Objectives
- Drive Business Revenue: Maximize top-line growth by significantly scaling direct orders and conversions.
- Accelerate Lead Generation: Build, manage, and optimize a robust pipeline of high-quality student inquiries for our programs.
- Amplify Brand & Community Engagement: Expand our NYC and global student base by marketing our curated community events and workshop series.
- Ensure Cross-Functional Alignment: Act as the primary strategic bridge between our Media, EDU, and Sales departments.
Key Responsibilities
Paid Acquisition & Optimization
- Campaign Management: Strategize, deploy, and scale paid search (Google Ads) and paid social (Meta, YouTube) performance marketing campaigns.
- Conversion Optimization: Run rigorous A/B testing on ad formats, target demographics, bidding strategies, and landing page layouts to lower CPA and maximize ROI.
Cross-Functional Collaboration
- Media Team Partnerships: Work hand-in-hand with our creative media professionals to brief, produce, and iterate on still and motion ads.
- Landing Page Development: Collaborate on technical builds and structural copy to ensure ad traffic maps to highly cohesive, high-converting landing pages.
- EDU Team Alignment: Partner with the product and education curriculum experts to ensure our ad messaging accurately captures the value of our courses and hardware setups.
- Sales Feedback Loop: Work tightly with the sales team to evaluate the downstream lead quality and verify that live campaigns are resonating.
Content & Retention Support
- Email & Newsletters: Assist with the execution of our subscriber newsletters and audience nurturing flows to convert warm leads.
- Event Marketing: Promote in-person community milestones, monthly open jams, and short-term music workshops to drive foot traffic.
Requirements & Qualifications
- Professional Experience: 3–5+ years of digital marketing experience, specifically managing paid acquisition channels within EdTech, music, or premium D2C industries.
- Paid Media Expertise: Proven track record of directly managing monthly budgets on Meta Ads Manager and Google Ads.
- Data-Centric Framework: Deep proficiency with Google Analytics (GA4), native pixel tracking, and leveraging data to guide creative decisions.
- Communication & Collaboration: Superior cross-functional management skills, with the ability to clearly translate business analytics into creative briefs for artists and designers.
- Industry Affinity: A strong passion for music production, technology, music education, or local creative subcultures.
- Location Requirements: Ability to work out of our Lower Manhattan facility, maintaining alignment with our local community and hands-on studios
Skills Required
- 3–5+ years of digital marketing experience managing paid acquisition channels (EdTech, music, or premium D2C preferred)
- Direct experience managing monthly budgets in Meta Ads Manager and Google Ads
- Proficiency with Google Analytics (GA4) and native pixel tracking
- Experience running A/B tests on ad creatives, bidding strategies, and landing pages for conversion optimization
- Strong cross-functional communication and collaboration skills with creative, product/EDU, and sales teams
- Ability to work onsite at the Lower Manhattan facility
- Passion for music production, music education, or local creative communities
- Experience with email marketing, newsletters, and event promotion
Sound Collective Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sound Collective and has not been reviewed or approved by Sound Collective.
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Fair & Transparent Compensation — Pay ranges are visible on public job postings (e.g., a Sales Manager listed at $55,000–$65,000), giving candidates baseline transparency. Hourly bands for certain frontline roles also appear on major job sites, aiding expectation-setting.
Sound Collective Insights
What We Do
Sound Collective is redefining music education and creative collaboration for the modern era. Founded in 2018 and located in New York City's Financial District, we’ve built a vibrant hub for musicians, producers, DJs, and songwriters. With flexible membership options, hands-on learning, and access to professional-grade studios, DJ booths, and hybrid production workstations, we support creatives of all levels in building skills, community, and careers. From one-on-one lessons and group classes to workshops and online programs, our mission is to make music-making more accessible, collaborative, and inspiring.
Why Work With Us
Sound Collective is a creative community where artists, producers, and DJs learn through hands-on experience and mentorship. Working here means being part of a team that cares deeply about music, creativity, and helping people grow. If you want to make an impact while being inspired every day, this is the place for you.
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