Marketing Strategist (73870)

GENERAL FUNCTION: 
Manage assigned marketing campaigns, including execution of campaign strategies, day-to-day campaign management details, advertising displays and channels, budget allocation guidelines, continuity and completion efforts, etc. Support Marking team initiatives and strategies. Produce appropriate and accurate reports and information as required.

ESSENTIAL FUNCTIONS: 
Marketing Campaigns and Strategy
•    Develop and pitch ideas for new growth and retention campaigns, based on general knowledge, business goals, and past campaign performance.

Content Development
•    Develop and coordinate content that helps connect the bank with both customers and non-customers and improves brand awareness and reputation. 
•    Assist in managing digital content, such as developing new website pages, or email content, posting new blogs, and implementing blog revisions based on guidance from the team with the goals of driving website traffic, optimizing pages for conversion, and customer communications.
•    Coordinate with off-site graphic designers to create marketing collateral for emails, social media, and digital advertising.

Project Administration
•    Regularly assess and adjust paid advertising campaigns to optimize for performance based on goals set forth by leadership.
•    Review, verify, and submit invoices and updates timely to ensure payment and continuous workflow.
•    Create and verify reports and frequent communication on marketing KPIs as assigned.
•    Actively manage and prioritize marketing requests
•    Communicate campaign status updates in an effective and professional manner.

Compliance
•    Review the Bank’s information security guidelines regularly and avoid activity that could expose the Bank to malware, scams, and fraud. Follow all guidelines for securing your accounts, access, systems, and information. Be proactive in identifying threats to information security and relay concerns to the information security team.
•    Diligently protect confidential information and assist the Bank in ensuring that all confidential and sensitive information is handled appropriately.
•    Maintain an active awareness and understanding of policies, procedures, designated authorities, regulations, and laws, including but not limited to, the Bank Secrecy Act, Anti-Money Laundering Act, Red Flags, Consumer Privacy, Fair Lending, other applicable lending laws, etc.  Follow these at all times.
•    Communicate openly with supervisors and other management about policies, procedures, work conduct, and job functions.  Ask questions to clarify any uncertainty when issues arise.  
•    Address with your supervisor questions about suspected violations of policy and procedure, and other laws and guidelines, as outlined in the Code of Conduct, including but not limited to Bank Secrecy Act, Anti-Money Laundering Act, lending laws, etc.
•    Participate in training sessions and policy updates as necessary. Assist with coordination of scheduling as appropriate.

Other
•    Maintain focus and professionalism at work; reserve personal matters for personal time. Be teachable, flexible, manageable, approachable, and helpful.
•    Work scheduled and other needed hours at the designated location(s).
•    Assist Management with scheduling and other issues as directed.
•    Accept additional work as needed and assist other managers or Team Members as needed.
•    All Team Members should provide consistently positive, effective, helpful service to all customers, both internal and external.
•    Management or Bank policy may revise, delete, or add responsibility as necessary.
 

Requirements 

• Required: Bachelor’s degree in marketing or related field, or equivalent relevant experience
• Required: Marketing, communications, social media, digital advertising, content, or related experience sufficient for the applicable Marketing Strategist level
• Preferred: Financial services marketing experience
• Preferred: Understanding of key marketing metrics and terminology
• Preferred: Project management and proven problem-solving skills
• Preferred: Campaign planning experience

Activity

• Ability to operate office equipment, telephones, and computers
• Ability to communicate fluently in English, in person, in writing, and on the computer
• Ability to hear, speak, and understand verbal communication
• Ability to read, write, count, and perform basic math functions 
• Ability to move head, shoulders, neck, and arms freely (e.g. operation of office equipment)
• Ability to use manual dexterity and fine manipulation for operating a keyboard, using equipment, filing, etc.
• Ability to lift up to 10 pounds, grasp, reach, and pull
• Ability to sit for long periods of time; standing and walking periodically
• Ability to think, remember, learn new information, and apply cognitive data to job functions
• Ability to assess and concentrate on mental and physical job tasks to see them to completion
• Ability to work with others to share information and solve problems