The Marketing Specialist will design, create, and deliver marketing programs to support expansion and growth of HCH service lines. This role requires in-depth knowledge of digital media platforms and digital and social marketing production and goals. Proficiency in graphics, web advertising, social media and website management is essential.
Responsibilities- Developing, managing and designing layouts of communications for all digital media platforms as well as print media.
- Work closely with the PR/Marketing Director in the planning, development and execution of digital programs and marketing campaigns, including online advertising, website and social media.
- Maintains digital marketing analytics, metrics, and campaign reporting.
- Bachelor’s Degree in Marketing, Graphic Design, Telecommunications or Related Field
- Minimum of 2 Years Experience in Marketing and Design
- Demonstrated Understanding and Experience in Digital and Social Marketing and Production
- Experience in Managing Social Media Accounts and Social Media Campaigns
- Understanding of Marketing Analytics, Social Media Metrics, and Digital Analytics, along with the Ability to Generate, Analyze and Interpret Data
- Strong Written and Oral Communication Skills
- Proficiency with Design Platforms such as Adobe Photoshop, Illustrator, InDesign, Canva
- Basic Video Editing Skills
- Basic Understanding of HTML/HTML 5
- Basic Understanding of WordPress
The above statements are intended to describe the functions and related requirements of persons assigned to this job. They are not intended as an exhaustive list.
BenefitsWe believe that work-life balance is critical to fulfilling our values of excellence and service. That’s why we offer flexible scheduling, competitive compensation, bonuses and discounts for you and your family. In addition to health, vision and dental insurance; a few of the benefits available at HCH include:
- Continuing education scholarships
- Generous paid days off (PDO) - with the option to rollover unused hours each year
- Employer funded pension
Skills Required
- Bachelor's degree in Marketing, Graphic Design, Telecommunications, or a related field
- Minimum of 2 years of experience in marketing and design
- Experience with digital and social marketing production
- Experience managing social media accounts and campaigns
- Understanding of marketing analytics, social media metrics, and digital analytics
- Ability to generate, analyze, and interpret data
- Strong written and oral communication skills
- Proficiency with Adobe Photoshop, Illustrator, InDesign, and Canva
- Basic video editing skills
- Basic understanding of HTML and HTML5
- Basic understanding of WordPress
What We Do
Henry Community Health is a nonprofit, county-owned integrated health system in New Castle, Indiana. It operates a hospital and provides a broad range of healthcare services and specialties, including primary care, obstetrics/gynecology, orthopedics, podiatry, general surgery, and other medical care. Its mission centers on whole-person well-being, combining caring staff, modern facilities, preventative care, specialized treatment, and community-focused patient services for local residents.
