The Role
Coordinates marketing projects and multi-channel campaigns from planning through delivery. Responsibilities include preparing project briefs, maintaining schedules, coordinating creative teams and vendors, managing approvals, tracking budgets and invoices, and analyzing campaign results. The role supports promotions, advertising, sponsorships, print and digital materials, and marketing automation initiatives involving segmentation and personalization.
Summary Generated by Built In
Job Title:Marketing SpecialistPay Information:Exempt E12 - $76,500 - $86,500 per year Location:Remote first work environment with occasional travel and in office meetings.
Who we are:
The California Dental Association is a membership organization that represents 27,000 of the state’s best and brightest dental professionals and champions the oral health of the communities they serve. As the largest state dental association in the U.S., CDA delivers remarkable advocacy initiatives, fierce protection, innovative education and expert guidance to our members. Founded in 1870, CDA has innovated and grown into a family of companies that includes the association, The Dentists Insurance Company (TDIC), TDIC Insurance Solutions, Rotunda Partners and the CDA Foundation.
We’re a mission-driven organization that’s here to empower our members and support their practices, dental teams, profession and patients. By making today easier and tomorrow better for dentists, our employees make a meaningful and direct impact on the health of others.
At CDA we seek out, welcome and invest in talented individuals across unique specialties and prioritize diversity in our hiring practices. We know our employees are integral to our success, and we value their individual talents while encouraging a collaborative, inclusive, respectful and forward-thinking culture. We’re proud to be recognized as a Best Place to Work for factors like our people practices, work environment and trust in senior leaders.
If you’re excited to share your talents at a dynamic organization that’s leading the way in oral health, we invite you to apply to join us.
Company Benefits:
At CDA, we offer a robust benefits package that enhances overall employee well-being and provides options to meet the needs of our diverse workforce. We listen to our employees on matters of wellness and devote time and resources to continuously evaluate our benefits to ensure we can best support their work-life goals.
Universal Competencies:
The Marketing Specialist keeps marketing projects organized, on schedule, and on budget. Working under the direction of the Marketing Manager, this person plans and tracks the work behind promotions, advertising, sponsorships, and printed and digital materials for campaigns. The role is the team's main point of coordination between internal stakeholders, creative and production teams, and outside vendors.
Minimum Qualifications:
Essential Functions – must be able to perform with or without a reasonable accommodation:
Project planning and briefs
Non-Essential Functions:
Working Conditions: Occasionally (1-33%) Frequently (34-66%) Constantly (67-100%)
Who we are:
The California Dental Association is a membership organization that represents 27,000 of the state’s best and brightest dental professionals and champions the oral health of the communities they serve. As the largest state dental association in the U.S., CDA delivers remarkable advocacy initiatives, fierce protection, innovative education and expert guidance to our members. Founded in 1870, CDA has innovated and grown into a family of companies that includes the association, The Dentists Insurance Company (TDIC), TDIC Insurance Solutions, Rotunda Partners and the CDA Foundation.
We’re a mission-driven organization that’s here to empower our members and support their practices, dental teams, profession and patients. By making today easier and tomorrow better for dentists, our employees make a meaningful and direct impact on the health of others.
At CDA we seek out, welcome and invest in talented individuals across unique specialties and prioritize diversity in our hiring practices. We know our employees are integral to our success, and we value their individual talents while encouraging a collaborative, inclusive, respectful and forward-thinking culture. We’re proud to be recognized as a Best Place to Work for factors like our people practices, work environment and trust in senior leaders.
If you’re excited to share your talents at a dynamic organization that’s leading the way in oral health, we invite you to apply to join us.
Company Benefits:
At CDA, we offer a robust benefits package that enhances overall employee well-being and provides options to meet the needs of our diverse workforce. We listen to our employees on matters of wellness and devote time and resources to continuously evaluate our benefits to ensure we can best support their work-life goals.
- Remote and hybrid flexibility and technology to support remote work
- Generous time off program starting at 22 days of PTO and13 paid holidays (includes a floating holiday and winter closure)
- Highly competitive medical, dental and vision plans, including FSA and HSA account options
- 401(k) plans, with a generous match and safe harbor contributions upon eligibility
- Paid parental leave
- Wellness programs, including incentives and an In-Shape Family Fitness discount
- Opportunities for professional development, training and leadership skill-building
- Critical illness, accident, life, pet, short term and long-term disability insurance options
- Employee Assistance Program (EAP) for support navigating day-to-day challenges
Universal Competencies:
- Collaboration: Proactively engages with an iterative mindset to enhance ideas and achieve organizational results; Cultivates relationships, builds partnerships, shares and learns without boundaries.
- Service: Focusing on meeting needs and exceeding expectations for those served inside and outside the organization.
- Respect: Embracing others for their true authentic self; nurture and promote an environment that values diversity of thought, input, experience and expertise.
Role Specific Competencies:
- Problem Solving: Applies analysis, creativity, resilience and logic to reach optimal outcomes; develops and implements solutions.
- Approachability: Is consistently approachable, open to feedback and truthful; builds trust and authentic professional relationships.
- Resourcefulness: Uses creativity, ingenuity and insight to tackle issues and provide fresh solutions.
The Marketing Specialist keeps marketing projects organized, on schedule, and on budget. Working under the direction of the Marketing Manager, this person plans and tracks the work behind promotions, advertising, sponsorships, and printed and digital materials for campaigns. The role is the team's main point of coordination between internal stakeholders, creative and production teams, and outside vendors.
Minimum Qualifications:
- Minimum of 3 years in marketing, advertising, communications, or event association work.
- Bachelor’s degree in marketing, advertising, communications or journalism preferred, or combination of education and experience.
- Working knowledge of Microsoft Office, especially Excel, PowerPoint, and Word.
- Experience managing schedules, vendors, and approvals for multiple projects.
- Experience with multi-channel campaigns (print, email, digital, and event promotion).
- Solid understanding and demonstrated experience with marketing concepts and brand principles.
- Familiarity with email and marketing automation tools, including audience segmentation and personalization.
- Comfort reading basic campaign reports and sharing what they show.
- Experience with project management or marketing tools, and an interest in advancing their knowledge of marketing tools responsibly to work more efficiently.
- Confidence presenting plans and updates to colleagues.
Essential Functions – must be able to perform with or without a reasonable accommodation:
Project planning and briefs
- Work with the Marketing Manager to write clear project briefs covering goals, audience, strategy, success measures, and key details.
- Build and maintain schedules for assigned projects, and flag any risk to a deadline early so the team can respond.
- Contribute ideas and collaborate with the Marketing Automation Specialist to identify opportunities to incorporate audience segmentation, personalization, automated communications and other marketing technology capabilities into assigned campaigns and projects.
Campaign and vendor coordination
- Coordinate campaigns from start to finish, including production, mailing and contact lists, content and offers, approvals, and delivery.
- Work with designers, production teams, and outside vendors to deliver materials on time and as approved.
- Manage the approval process for all marketing materials, tracking edits and confirming sign-offs.
Budget and results
- Keep projects within budget, and code and process invoices accurately.
- Track campaign results against agreed goals and summarize findings so the team can improve future work.
Non-Essential Functions:
- Performs other duties as assigned.
Working Conditions: Occasionally (1-33%) Frequently (34-66%) Constantly (67-100%)
- May require occasional travel to CDA office in Sacramento or events throughout California.
Skills Required
- At least 3 years of experience in marketing, advertising, communications, or event association work
- Bachelor's degree in marketing, advertising, communications, or journalism, or an equivalent combination of education and experience
- Working knowledge of Microsoft Office, especially Excel, PowerPoint, and Word
- Experience managing schedules, vendors, and approvals for multiple projects
- Experience with multi-channel campaigns across print, email, digital, and event promotion
- Understanding of marketing concepts and brand principles
- Familiarity with email and marketing automation tools, audience segmentation, and personalization
- Ability to read basic campaign reports and communicate findings
- Experience with project management or marketing tools
- Confidence presenting plans and updates to colleagues
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The Company
What We Do
The California Dental Association is a membership organization representing approximately 27,000 dental professionals across California. It advocates for dentists and patients, provides member protection, education and expert guidance, and promotes oral health throughout the state. Founded in 1870, CDA serves the dental profession through member services, advocacy and initiatives supporting better oral healthcare for all Californians.
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