Marketing Specialist
Lum’s Chevrolet GMC
Get Creative. Tell Our Story. Drive Engagement.
Lum’s Chevrolet GMC is looking for a creative, organized, and community-minded Marketing Specialist to bring our dealership’s brand to life. From capturing eye-catching vehicle photos and creating social media reels to planning dealership events and showcasing our community involvement, this role offers an opportunity to make a direct impact on how customers experience our dealership online and in person.
At Lum’s Chevrolet GMC, we strive to make every customer a customer for life. We believe happy employees make happy customers, and every member of our team plays an important role in our success. We are committed to providing an exceptional vehicle buying and ownership experience while giving back to the communities we serve.
Our dealership proudly supports local organizations, schools, events, and charitable causes throughout the area. We’re looking for someone who can help tell that story through engaging content, creative marketing, and meaningful community connections.
What You’ll Do
Social Media & Content Creation
- Create engaging social media content for platforms such as Facebook, Instagram, and TikTok, including reels, short-form videos, stories, photos, and promotional posts.
- Capture photos and videos of vehicles, dealership activities, employees, customer events, and community involvement.
- Develop creative content that showcases our inventory, highlights dealership promotions, introduces our team, and reflects the Lum’s Chevrolet GMC brand.
- Write compelling captions, headlines, and promotional copy tailored to each platform.
- Plan, create, and schedule social media content consistently.
- Monitor comments and messages and help maintain positive engagement with our online community.
- Stay current on social media trends, video formats, and creative marketing ideas that can help grow our online presence.
Vehicle Photography & Website Management
- Photograph new and pre-owned inventory to create appealing, accurate, and professional online vehicle listings.
- Upload vehicle photos and help ensure inventory listings are current, complete, and visually appealing.
- Update the dealership website with inventory changes, promotions, announcements, events, and other relevant content.
- Review online content regularly to help ensure accuracy and a consistent customer experience.
- Work with the sales team to coordinate vehicle photography and keep inventory content up to date.
Event Planning & Community Engagement
- Help plan, coordinate, and promote dealership events, customer appreciation activities, sales events, and community initiatives.
- Coordinate event details such as promotional materials, signage, schedules, photography, and social media coverage.
- Capture and share photos and videos from dealership events, local sponsorships, and community activities.
- Help promote Lum’s Chevrolet GMC’s involvement with local organizations, schools, charities, and community events.
- Bring fresh ideas to help strengthen our community relationships and make dealership events memorable.
Marketing & Promotions
- Develop creative marketing ideas to promote vehicle inventory, dealership services, seasonal offers, and special events.
- Collaborate with dealership management and the sales team to align marketing efforts with business goals.
- Create promotional graphics, digital advertisements, and other marketing materials.
- Maintain a consistent brand voice and professional image across digital platforms and promotional materials.
- Track social media engagement and other relevant performance metrics to identify opportunities for improvement.
Our Benefits Package
- Health insurance (Lum’s currently pays 90% of the employee premium)
- Dental insurance
- Vision insurance
- 401(k) after one year of employment
- Employee discounts
- Paid time off and holidays
- Holiday Savings Plan
- Employee Demo Program
- Employer donation matching
- Paid training opportunities
- A fun, supportive work environment
The Details
This is a hands-on role that combines office-based marketing work with time spent photographing vehicles, creating content around the dealership, and attending or supporting events. Some flexibility in scheduling may be needed to cover special events or activities outside regular business hours.
The position may require working outdoors in varying weather conditions, standing or walking during events, and occasionally lifting or carrying equipment and promotional materials weighing up to 25 pounds.
Why Join Lum’s Chevrolet GMC?
At Lum’s, you’ll have the opportunity to put your creativity to work, develop new ideas, and help shape how our dealership connects with customers and the community. We value people who take pride in their work, support their teammates, and look for ways to make a positive impact.
Qualifications
What We’re Looking For
We’re seeking someone who is creative, dependable, personable, and comfortable taking initiative. You enjoy coming up with ideas, turning them into engaging content, and seeing your work make a difference.
Successful candidates will bring:
- Experience with social media management, digital marketing, photography, video production, or content creation.
- Confidence using a smartphone or camera to capture quality photos and videos.
- Familiarity with creating short-form videos, reels, and other social media content.
- Strong written and verbal communication skills, attention to detail, and a good eye for visual presentation.
- Familiarity with tools such as Canva, Adobe Creative Suite, or similar design and editing software.
- The ability to organize projects, manage deadlines, and balance multiple priorities.
- Strong interpersonal skills and the ability to work with employees, customers, vendors, and community partners.
- A self-directed approach, willingness to learn, and the ability to work independently while collaborating with a team.
Pre-Employment Requirements
- Employment is contingent upon successfully completing a pre-employment drug screen and criminal background check.
- A valid driver’s license and a driving record that meets our insurance agency's standards of insurability.
Automotive marketing experience and familiarity with website content management systems are a plus, but we’re especially interested in someone with creativity, initiative, and a willingness to learn.
If you enjoy photography, video creation, social media, event planning, and telling stories that connect people with a local business, we’d love to hear from you.
Take a U-Turn from the Usual and Apply Today!
Help us showcase our vehicles, celebrate our community, and bring the Lum’s Chevrolet GMC story to life.
Skills Required
- Experience with social media management, digital marketing, photography, video production, or content creation
- Confidence using a smartphone or camera to capture quality photos and videos
- Familiarity with short-form videos, reels, and social media content
- Strong written and verbal communication skills
- Attention to detail and visual presentation skills
- Familiarity with Canva, Adobe Creative Suite, or similar design and editing software
- Ability to organize projects, manage deadlines, and balance multiple priorities
- Strong interpersonal skills and ability to work with employees, customers, vendors, and community partners
- Self-directed approach, willingness to learn, and ability to work independently and collaboratively
- Valid driver's license and driving record meeting insurance insurability standards
- Successful completion of a pre-employment drug screen and criminal background check
- Automotive marketing experience and familiarity with website content management systems
What We Do
LUM SISTERS LLC operates Lum’s Chevrolet GMC, a family-owned automotive dealership in McMinnville, Oregon. The business sells new Chevrolet and GMC vehicles, offers used and certified pre-owned inventory, provides vehicle financing, and maintains vehicles through factory-trained technicians and repair services. It serves drivers across the Willamette Valley and emphasizes customer care, community involvement, and a personalized vehicle-buying and ownership experience.
