Marketing Specialist

Posted Yesterday
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Houston, TX, USA
Hybrid
Mid level
Marketing Tech
The Role
Manage HubSpot-driven digital marketing campaigns end-to-end: develop, launch, optimize, and report SEM and inbound efforts; perform keyword/website research and audience targeting; define KPIs and deliver actionable performance insights across teams.
Summary Generated by Built In
Company Description

HexaGroup is the growth engineer for energy and industrial firms ready to break silos, rethink growth and build systems that last. We’re experts at hatching transformative ideas and scaling them with precision — because real growth is engineered, not magic. Whether you’re an energy or industrial services company, investor or PE firm, marketing leader or entrepreneurial service provider, we’re passionate about helping you take flight.

We are a member of BBN The World #1 B2B Agency. 

Job Description

You'll oversee HubSpot-driven digital marketing campaigns, handling creation, management, optimization, and reporting in collaboration with our digital marketing team.

Duties include:

  • Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch as part of our team

  • Defining, measuring, evaluating, and reporting relevant KPIs. 

  • Working cross-departmentally to align campaign strategies and goals across the organization

  • Providing ongoing actionable insights into campaign performance to relevant stakeholders

  • Conducting keyword and website research, ad grouping, and audience targeting

  • Maintaining knowledge of industry best practices and new technologies

Qualifications

  • 2-5 years of search engine marketing (SEM) experience 

  • 2-5 years of experience with HubSpot and inbound marketing methodology

  • Certifications in Google Ads, Google Analytics

  • Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI

  • Effective writing, verbal communication and presentation skills

  • Strong analytic skills and ability to relate results to client business objectives 

  • Proficient project management skills

  • Able to multitask, organize, prioritize and structure workload

Skills Required

  • 2-5 years of search engine marketing (SEM) experience
  • 2-5 years of experience with HubSpot and inbound marketing methodology
  • Certifications in Google Ads and Google Analytics
  • Strong knowledge of reporting tools and dashboards such as Databox or Microsoft Power BI
  • Effective writing, verbal communication, and presentation skills
  • Strong analytic skills and ability to relate results to client business objectives
  • Proficient project management skills
  • Ability to multitask, organize, prioritize, and structure workload
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The Company
HQ: Houston, TX
30 Employees
Year Founded: 2004

What We Do

HexaGroup is a digital marketing firm with an award winning team of software engineers, web developers, visual communicators and graphic designers. We've spent our first decade blending our skills to create unique and effective solutions for our clients.

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