Marketing Ops & Project Manager

Here at the Healthy Back Institute we are on a mission to transform the way people think about and treat pain. Since 2003, we have helped millions of people all over the world to claim their freedom from pain and start loving life again. Everything that happens at the Healthy Back Institute is rooted in our core values: 

Freedom, Love, Team, Growth, Excellence, and Courage

As our Business Operations Manager, Marketing & Product Development, you will own and operationalize the execution engine across marketing and product initiatives ensuring campaigns, tests, launches, and cross functional efforts are delivered on time, on spec, and aligned to revenue outcomes.

You will support direct response marketing, CRO, product development initiatives, and rebrand execution while acting as a central operator across Marketing, Product, Creative, Tech, and Customer Success.

This is a full time, exempt, individual contributor role reporting directly to the COO, within the Business Enablement Operations function.

The Business Enablement Operations team is responsible for driving operational clarity, execution, and cross functional alignment across the business.

This role will serve as a critical bridge between Marketing, Product Development, and execution teams ensuring initiatives move from strategy to execution efficiently and effectively.

Who You Are:

• Execution Discipline. Consistently create and implement processes that deliver on time and can manage multiple moving pieces without dropping details.
• Systems Thinker. You understand how marketing, tech, and creative workflows connect and proactively manage dependencies.
• Data Oriented Operator. You do not just manage tasks. You understand how your work impacts performance metrics like conversion rate, AOV, and revenue.
• Ownership Mentality. You take responsibility for outcomes, not just coordination, and push initiatives forward without constant direction.
• Rebrand Execution Experience. You have supported or led the operational rollout of a rebrand across marketing, product, and customer touchpoints and understand the complexity of aligning multiple systems and teams.
• Who you are not: 
  • A purely strategic marketer with limited execution experience
  • A passive project coordinator who waits for direction
  • Someone without exposure to performance or direct response marketing environments
  • Someone uncomfortable operating across product and operations

• 3 to 6 plus years of experience in Business Operations, Marketing Operations, Marketing Project Management, or Growth CRO Operations
• Experience working in a DTC, eCommerce, or direct response marketing environmenT
• Proven experience managing cross functional initiatives across marketing, product, and operations
• Experience working with tech and development teams including requirements, tickets, QA, and launches
• Experience with project management tools such as Wrike, Asana, Monday, ClickUp
• Strong organizational, communication, and execution skills
• Experience supporting or executing a rebrand initiative across marketing and product environments
• Nice to Have:
  • Experience with subscription or free trial business models
  • Exposure to CRO testing including landing pages, checkout flows, and offers
  • Familiarity with email and SMS platforms such as Klaviyo or Maropost
  • Experience working in lean, fast paced, or turnaround environments

• Marketing Execution and Campaign Delivery
  • Own execution of marketing campaigns, launches, and promotional initiatives
  • Build and manage timelines ensuring all deliverables are completed on schedule
  • Coordinate across Marketing, Creative, Tech, and Customer Success teams
• Product Development and Launch Operations
  • Support operational execution of product development initiatives including new offers, bundles, and funnel updates
  • Coordinate timelines and deliverables across product, marketing, and tech teams
  • Ensure successful launch and rollout of new product initiatives
• CRO and Funnel Operations
  • Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
  • Ensure all tests are properly scoped, quality checked, and launched
  • Support continuous optimization of funnels and customer journeys
• Rebrand Initiative Execution
  • Support and coordinate the operational rollout of brand and rebrand initiatives across all marketing and product touchpoints
  • Ensure alignment across funnels, creative assets, product messaging, and customer experience
  • Manage timelines, dependencies, and quality control across all components of the rebrand
• Cross Functional Coordination and Workflow Optimization
  • Act as the central point of coordination between Marketing, Product, and Tech teams
  • Create and improve workflows, SOPs, and execution processes
  • Identify bottlenecks and proactively remove friction from execution
• Opportunities and challenges you’ll be excited to help us with:
  • Driving operational clarity across marketing and product initiatives in a fast moving environment
  • Supporting a growing CRO and testing roadmap tied to revenue outcomes
  • Executing and scaling a rebrand across multiple systems and customer touchpoints
  • Helping build structure and process within a lean, high accountability organization
  • Operating as a key partner to the COO in driving execution across critical initiatives

• The People. You will be surrounded by some of the most talented, supportive, smart, and kind people, leaders and teams – people you can be proud to work with.
• The Mission. At HBI, we are relentlessly focused on helping people live pain free lives.  It feels good to serve others – and HBI is the leader in helping people live their life pain free.

• The Values. The opportunity to make a difference with teammates who believe in our core values of Freedom, Love, Team, Growth, Excellence, and Courage

The Benefits:

• A healthy work/life balance and flexible schedule
• Remote / virtual work from home position
• Medical, dental, vision insurance (full time only)
• 401K Retirement Plan (full time only)
• Life and disability insurance (full time only)
• Flexible PTO (full time only)
• Paid travel
• Performance based bonuses
• Discount on HBI products
• An amazing team-centered culture felt at all levels of the company!

I encourage you to click on the links below and get to know us better!

• Explore our proven, Pain Relieving Products here.
• And find hundreds of customer Success Stories here.
• Check out our reviews on Glassdoor to learn more about our culture!
• Our Career page to see the position posting HBI Career Page.

Please Note: Before applying for the role, know that we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we are unable to follow up with each and every candidate, we do our best to run a thorough process for candidates with whom we identify a potential fit.

The above job posting is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is “at-will” as governed by the law of the state where the employee works. It is further understood that the “at-will” nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.