Marketing Operations Manager

You fix the system, not the symptom. You would rather template it once than build it ten times. You say plainly what is broken and what it will take to fix. You treat data quality as your product.
 

About the role

Marketing Operations owns the systems that turn marketing activity into pipeline: Salesforce campaigns, Pardot (Account Engagement) automation, lead scoring and routing, the integrations that connect them, and the reporting that proves what worked. Every event, launch, demo, and nurture the team runs passes through this seat before a lead reaches sales.

Reporting to the CMO, this role keeps the engine clean, measurable, and fast enough to support a small team that ships a lot. Works daily with Demand Gen, Customer Marketing, Content, the BDR team, and Sales Ops.
 

Who We Are

At Traction Complete, we empower our customers with great technology. Built on the Salesforce platform, we enable some of the world's largest companies, like Zoom, to deliver exceptional services and achieve their missions. At our core, we are driven by a strong desire to support and uplift our clients.

Traction Complete has been honored as one of Forbes' Top Startups and a Great Place to Work. We take immense pride in our product development, outstanding customer service, and the strong relationships we build with our partners and clients.

Community is at the heart of everything we do. We’re seeking individuals who are eager to join a dynamic team of engaged professionals who view business as more than just a means to generate revenue. We’re passionate about making a positive impact on our customers' lives through innovative solutions and genuine care.

As part of our Traction team, you'll experience a strong sense of camaraderie. We support one another through challenges, celebrate each other's successes, and grow together in an environment where collaboration and shared achievements drive our collective success.

If you're looking for a workplace where your contributions are genuinely valued and your growth is supported by a team that truly cheers you on, you've landed  on the right page.

Campaign and lifecycle operations

• Stand up every campaign in Salesforce and Pardot: campaign records, member statuses, lead sources, UTMs, form handlers, Engagement Studio nurtures.
• Run pre-and post-event ops for field events, webinars, and live demos.
• Own and manage the full lead lifecycle process and strategy, including lead scoring, grading, routing, territories, and the MQL handoff to sales, in partnership with Demand Gen.
• Work side by side with Sales and the BDR team on follow-up for various marketing engagements, not just MQLs: event attendees, webinar registrants, demo requests, content downloads, and intent signals.

Data quality and the Salesforce org

• Keep the marketing side of Salesforce and Pardot clean: fields, picklists, sync, spam controls, quarterly cleanup, weekly error checks.
• Be a power user of our own products (Complete Leads, Complete Clean, Complete Hierarchies, Data Agents) where they touch marketing data, and feed what you learn back to Product.
• Own the martech stack: evaluations, implementations, offboarding, and the integrations that hold it together.

Reporting and attribution

• Build and maintain the dashboards leadership uses: pipeline by source, campaign ROI, funnel conversion.
• Own attribution. Be the person who can say what marketing sourced and influenced, with numbers leadership trusts.

AI and automation

• Collaborate with the marketing team on their Claude setup: connectors, skills, and scheduled tasks. Build skills that let the team run reporting, campaign QA, and list hygiene themselves.
• Hunt down manual work (list cleans, error checks, weekly reports, campaign setup) and automate it. Document what works, so it becomes a playbook.
• Keep our SOPs and project management processes current, and turn the best of them into agents.

Everyone has experienced change this year. The processes and systems we use today will look wildly different in the future. With more access to be efficient and effective than ever before, this role gets to be at the forefront of change for the wider team. Templatize campaign setup so a launch takes an hour, not a week. Redesign the lead lifecycle with the team, automating things we could never do before. Better understand attribution so we can better spend our money where it delivers. Then automate the queue: every recurring request becomes a Claude skill, a scheduled task, or a Data Agent.

Tractionites come from a variety of backgrounds, and we are eager to find people that are from non-traditional backgrounds. Typically, we find that people are successful in this role when they bring:

• 4+ years in marketing or revenue operations at a B2B SaaS company.
• Hands-on Salesforce and Pardot (Account Engagement) skills: campaigns, fields, reports, Engagement Studio, automation rules, scoring and grading.
• Has owned lead scoring, routing, and the MQL handoff end-to-end, including the definitional arguments with sales.
• Builds reporting people use and can explain where every number came from.
• Already uses AI tools to automate ops work, not just draft copy, and wants to go much further.
• Organized under volume. Runs a full request queue without dropping the strategic project.

Nice to have

• Outreach, UserGems, Zapier, or other ABM and sales engagement tooling.
• Multi-touch attribution experience.
• Salesforce Administrator or Pardot Specialist certification.

CRM and automation: Salesforce, Pardot (Account Engagement), Outreach

ABM and intent: UserGems, Leadfeeder / Dealfront

Integrations: Zapier, Claude

Work management: ClickUp

Reporting: Salesforce dashboards, Google Sheets, Claude

AI: Claude for ops automation and reporting
 

Compensation

Our market data is refreshed on an annual basis to reflect the most current market conditions. The salary band for this role is $80,000 - $110,000 commensurate with experience. 

Starting salaries will vary within this range based on experience, skill level, and internal equity related to the role. In addition to base salary, your compensation package may include additional components such as equity, and benefits. 
How to Apply

If you’re interested, so are we! Send your resume in PDF format our way, and we’ll reach out to you if we are interested in moving forward.

We are an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. Please note, employment is contingent on successful completion of background and reference checks.

The deadline to apply for this role is November 30th.