The Role
Manage the marketing team and initiatives to drive brand awareness and investments for a crowdfunding platform. Engage with startups and investors through various marketing strategies.
Summary Generated by Built In
Job Summary
MicroVentures, a leading equity-based crowdfunding platform, is seeking a Marketing Manager to help grow our marketing efforts.
In this role, you will manage a marketing team and support our online marketplace with the goal of driving awareness to both startups looking for funding and investors seeking private companies to invest in.
This role will work directly with senior leadership to increase investor engagement and build brand awareness. You will also create a high-level framework for how our companies approach marketing their raises utilizing email, social media, paid search, and PR.
What you’ll do at MicroVentures:
- Manage and grow the Marketing team
- Lead the these marketing initiatives: Content, Social, PR, Website, Creative, and Analytics
- Execute a marketing strategy to drive brand awareness, engagement, and investments
- Manage digital marketing efforts to improve user acquisition through SEO, SEM, Paid Social, Email, Newsletters, and Blogs
- Manage our editorial calendar, including: blogs, social media posts, white papers, infographics, and emails
What we're looking for:
- 5-7 years of relevant marketing experience in building online marketplaces
- Strategic thinker who thrives in a fast-paced environment
- Past work with startups is a big plus
- Experience in the financial/venture capital/startup industries is preferred but not necessary
- A passion for helping startups tell their story to investors to raise capital
- Comfortable communicating with sophisticated audiences and explaining highly technical or complicated subjects
- Excellent interpersonal skills and the ability to collaborate with a multidisciplinary team
- Ability to work under pressure and proactively manage workload
Perks:
- Annual discretionary bonus
- Healthcare, dental, vision, disability
- 401(k) + match
- Company equity
- A challenging, fast-paced, continually changing environment
- Fully stocked break room
Skills Required
- 5-7 years of relevant marketing experience
- Strategic thinker
- Experience in the financial/venture capital/startup industries
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The Company
What We Do
MicroVentures connects angel investors with startups. It is the first online, equity based crowdfunding platform to enable venture capital financing. MicroVentures provides founders access to early stage capital, and accredited investors opportunities to invest in private equity. It is also the first broker/dealer in the U.S. to help startups raise capital in exchange for equity.
