Marketing Manager

Posted Yesterday
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Cottage Grove, WI, USA
Hybrid
Senior level
Financial Services
The Role
Leads integrated marketing strategy and campaigns to drive member engagement, product growth, and brand awareness. Oversees campaign budgets, timelines, vendors, analytics, and cross-functional partnerships while strengthening brand communications. Provides team leadership, coaching, and strategic direction, using data to measure performance and improve marketing effectiveness.
Summary Generated by Built In
At Summit Credit Union, we believe great marketing is about more than campaigns. It’s about creating meaningful connections that help our members reach their financial goals. As our Marketing Manager, you’ll lead the development and execution of integrated marketing strategies that drive member engagement, product growth, and brand awareness while supporting Summit’s mission and business objectives.

If you’re a strategic thinker who loves blending creativity with data, building strong partnerships, and leading impactful marketing initiatives while keeping the member experience at the center of every decision, this could be your next great opportunity.

What You’ll Do (Your Impact)

  • Lead Strategic Marketing Efforts by developing and executing marketing plans that support organizational priorities and drive membership and product growth.
  • Deliver Integrated Campaigns across multiple channels, ensuring initiatives are completed on time, within budget, and aligned with business goals.
  • Collaborate Across Teams to align marketing strategies with organizational objectives and maximize business impact through effective partnerships.
  • Leverage Data & Insights to evaluate campaign performance, identify opportunities, and continuously improve marketing effectiveness.
  • Strengthen the Brand by ensuring all member communications reflect Summit Credit Union’s values and enhance brand recognition and reputation.
  • Manage Projects & Resources by overseeing campaign budgets, timelines, vendor relationships, and marketing initiatives from concept through execution.
  • Develop & Empower Teams through leadership, coaching, and strategic direction that strengthens business partnerships and delivers measurable results.

What You Bring

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
  • 5+ years of marketing experience, preferably within financial services or a related industry.
  • Experience leading marketing campaigns and managing projects, teams, and cross-functional partnerships.
  • Strong knowledge of marketing strategy, digital marketing, campaign measurement, and analytics.
  • Demonstrated success developing, executing, and measuring integrated marketing initiatives across multiple channels.
  • Excellent communication, project management, organizational, and relationship-building skills.
  • Proficiency with marketing automation platforms, CRM systems, and analytics tools.
  • Ability to thrive in a fast-paced environment while balancing multiple priorities and deadlines.

Why You’ll Love Working Here

We take care of our people because when our employees thrive, our members do too.

Our perks include:

  • ✅ Excellent health insurance options to support you and your family
  • ✅ 401(k) with employer match to help you invest in your future
  • ✅ Generous paid time off so you can recharge and live your life
  • ✅ Paid holidays and wellness-focused benefits
  • ✅ Opportunities for professional growth and career development
  • ✅ A people-first culture that values inclusion, purpose, and impact
  • ✅ And more benefits designed to support you at work and beyond

Physical Demands of Position

While performing the duties of this position, the employee is required to sit, stand and walk, use hands and fingers. The employee occasionally must reach above and below shoulder level, and lift/push/pull and/or carry up to 10 pounds.

Environmental/Working Conditions

Works in a typical administrative setting with climate control and appropriate lighting. Travel to branches requires exposure to outdoor and traffic conditions.

Equipment Used

Variety of office equipment (telephone, printer, PC, mobile devices, etc.).

Our Commitment

At Summit Credit Union, different makes us better. We are committed to providing Equal Employment Opportunity regardless of race, color, religion, sex, age, national origin, disability, military and veteran status, sexual orientation, gender identity, marital status, or any other characteristic protected by local, state, or federal law. We embrace diversity and believe that inclusion is critical to our success as a credit union. Employment decisions are made based on qualifications, merit, and business need.

Ready to Make an Impact?

If you’re passionate about creating meaningful member experiences, building innovative marketing strategies, and helping drive the success of a purpose-driven organization, we’d love to meet you.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Skills Required

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
  • 5+ years of marketing experience
  • Experience leading marketing campaigns and managing projects, teams, and cross-functional partnerships
  • Knowledge of marketing strategy, digital marketing, campaign measurement, and analytics
  • Success developing, executing, and measuring integrated marketing initiatives across multiple channels
  • Excellent communication, project management, organizational, and relationship-building skills
  • Proficiency with marketing automation platforms, CRM systems, and analytics tools
  • Ability to balance multiple priorities and deadlines in a fast-paced environment
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The Company
HQ: Cottage Grove, WI
975 Employees
Year Founded: 1941

What We Do

The Summit Federal Credit Union is a not-for-profit, member-owned financial cooperative serving members in Central New York, the Finger Lakes Region and Western New York. It offers a full range of affordable financial products and services, along with savings options, banking advice and neighborly support to help members achieve financial goals. The organization also emphasizes serving diverse communities and supporting local nonprofit organizations.

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