Marketing Manager (HGI)

About Healthy Gamer

If you grew up on the Internet like us, you know mental health is more important than ever. But many people face obstacles when seeking traditional mental health care, like finding the right support or having the right insurance.

At Healthy Gamer, we think modern mental health care should be inclusive and affordable. Our coaching service has helped over 13,000 people across 77 countries since it launched in November 2019. Our movement is gaining traction, putting us in the top 0.1% of Twitch streamers and the top 1% of YouTube channels. And we’re working on even more resources to help people find a way forward when they need it.

We’ve made an impact in the gaming community, but that’s not where our mission ends. We want to change how people think about and deal with mental health, and we’re looking for passionate people to help us get there. We are building teams of the best and the brightest in mental wellness, and we are having fun doing it.

The role:

We are seeking an experienced Marketing Manager to support content, community, and program marketing at the Healthy Gamer Institute (HGI).

In this US-based, fully-remote role, you will own key marketing and engagement work across content creation, social media, community management, email campaigns, and outreach, with a focus on growing awareness and engagement for our continuing education (CE) and certification programs.

Responsibilities:

• Produce thought leadership and SEO-driven content, including blogs, white papers, and lead capture materials that align with best practices and industry trends.
• Plan, draft, and send email communications for new cohorts, continuing education programs, community newsletters, and general updates. Audiences include waitlist and newsletter subscribers across the HGI ecosystem and, at times, the broader Healthy Gamer audience.
• Manage the strategy, scheduling, and analytics for HGI social media, posting several times a week on LinkedIn and other professional channels for aspiring and current coaches. Track analytics and recommend ways to grow engagement.
• Build and engage the HGI community, and pilot new ways to connect with it, including webinars, live events, or other creative initiatives.
• Lead outreach and partnerships with conferences, schools, and organizations, including speaking engagements. Handle intake, route inbound inquiries, and follow up as needed.
• Manage contacts in the CRM, segment audiences, and send targeted messaging.
• Research, synthesize, and translate insights into content, campaigns, and marketing strategy.
• Execute projects with strong organizational skills, keeping timelines on track and aligned with long-term marketing goals.
• Shape and improve HGI's online presence, using insights from the community to improve website content, design, and user experience.
• Identify opportunities and propose strategies to expand HGI's reach and impact, including new channels, advertising, partnerships, and speakerships.

Who You Are:

• A strategic thinker who can plan long-term while executing day-to-day initiatives.
• A strong writer and communicator who can adapt tone and style across channels.
• Comfortable managing multiple projects independently.
• Confident working across both B2C (via industry partnerships) and B2B contexts.
• Social media savvy and community-minded.

This role is not responsible for:

• Setting company-wide marketing strategy or brand identity
• The product roadmap
• Creating multimedia and video
• Executive and crisis communications

Qualifications

Must have:

• 7+ years of experience in growth marketing, communications, or a similar field.
• Experience working with continuing education (CE) courses or educational platforms.
• Strong writing and editorial skills, with experience producing long-form content (blogs, white papers, thought leadership) and short-form marketing copy.
• Experience growing and engaging communities on social platforms such as LinkedIn, with comfort analyzing performance metrics and turning data into clear recommendations.
• Collaborative mindset, with experience working cross-functionally across Marketing, Healthy Gamer Institute, and external partners.

Nice to have:

• Strong interest in mental health, digital trends, and emerging technologies like AI.
• Experience with HubSpot or a similar CRM platform.
• Knowledge of SEO and AEO best practices, keyword research, and performance-driven content strategy.

• Remote from day one. Work from anywhere in the US, with a team that knows how to collaborate online. 
• Real impact. Your launches help people find mental health support, often for the first time.
• A team that listens. Your recommendations shape how we bring products to market.
• Room to grow. You'll help scale our marketing, including new B2B opportunities.