About You
We're looking for a strategic marketer with a proven track record of success in the B2B space. You'll possess a deep understanding of the renewable energy landscape, ideally with experience in high-tech, power electronics, or the electric vehicle industry. As a collaborative leader, you'll excel at working across departments and time zones, seamlessly connecting with our headquarters marketing team in fluent English, our primary language of communication.
Responsibilities
- Develop and execute a comprehensive marketing strategy to position SolarEdge as the #1 choice for smart energy solutions in India and Sri Lanka.
- Conduct in-depth market research and leverage insights to gain a competitive advantage and propel market share growth.
- Craft and launch a multi-channel marketing mix (online and offline) within budget, leveraging your expertise in marketing automation tools (newsletters, landing pages), online advertising (SEO, SEM, PPC), and web analytics.
- Collaborate with distributors, installers, and developers on joint marketing initiatives.
- Spearhead event management, including exhibitions, seminars, webinars, customer trainings, and customer events, with meticulous attention to planning, budgeting, and logistics.
- Create compelling marketing content across various channels like brochures, case studies, campaigns, sales presentations, and social media platforms.
- Partner with sales managers to understand their needs and implement strategies to drive regional sales growth.
- Work closely with headquarters marketing, product marketing, MarCom staff, and graphic designers to ensure high-quality marketing materials and events.
Qualifications
- Bachelor's/Master's degree in Marketing or a related field (preferred).
- 5+ years of experience as a Marketing Manager.
- Industry experience in renewable energy, high-tech, power electronics, or electric vehicles (highly preferable).
- Strong proficiency in English (written and verbal) - essential for effective communication with HQ and international teams.
- Demonstrated experience with marketing automation tools and online advertising platforms (SEO/SEM/PPC/web analytics).
- Proven content creation skills.
- Event management experience a plus.
- Adept at using PowerPoint and Excel.
- Hindi language skills.
Personal Skills
- Strategic thinking with the ability to prioritize and manage deadlines effectively.
- Strong multi-tasking and collaboration skills with a keen eye for detail.
- Excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced environment.
Join us and be part of a dynamic team shaping the future of smart energy! Please submit your resume and cover letter for consideration.
SolarEdge recognizes its talented and diverse workforce as a key competitive advantage. Our business success is a reflection of the quality and skill of our people. SolarEdge is committed to seeking out and retaining the finest human talent to ensure top business growth and performance.
Skills Required
- Bachelor’s or master’s degree in Marketing or a related field
- 5+ years of experience as a Marketing Manager
- Experience in renewable energy, high-tech, power electronics, or electric vehicles
- Strong written and verbal English proficiency
- Experience with marketing automation tools and online advertising platforms, including SEO, SEM, PPC, and web analytics
- Proven content creation skills
- Event management experience
- Proficiency with PowerPoint and Excel
- Hindi language skills
- Strategic thinking, prioritization, and deadline management
- Strong multitasking, collaboration, communication, interpersonal, and attention-to-detail skills
What We Do
SolarEdge is a global leader in smart energy technology. By leveraging world-class engineering capabilities and with a relentless focus on innovation, SolarEdge creates smart energy solutions that power our lives and drive future progress. Established in 2006, SolarEdge developed the DC optimized inverter solution that changed the way power is harvested and managed in photovoltaic (PV) systems. The SolarEdge intelligent inverter solution maximizes power generation while lowering the cost of energy produced by the PV system, for improved RoI. Continuing to advance smart energy, SolarEdge addresses a broad range of energy market segments through its diversified product offering, including residential, commercial and large scale PV, battery storage and backup solutions, EV charging, home energy management, grid services and virtual power plants, and uninterrupted power supply (UPS) solutions
