MARKETING MANAGER

Peterson Companies

As one of the Washington, D.C. region’s largest privately owned real estate developers, Peterson Companies creates places that bring people together. With more than 60 years of experience, our diverse portfolio spans retail, residential, office, self-storage, and industrial, reflecting a long-standing commitment to thoughtful development and lasting impact across the region

Who You Are:

You are a marketing professional who enjoys developing ideas and bringing them to life. You are creative, collaborative and solutions-oriented, with strong communication and organizational skills. You can balance multiple priorities, manage deadlines and coordinate with internal teams, agencies and vendors to deliver effective marketing programs. You thrive in a fast-paced, dynamic environment and take initiative to ensure projects stay on track and support business objectives. You are excited to contribute to the success of a portfolio of retail properties while working with a team that values collaboration, creativity and results.

What You Bring:

• Minimum 3 years of experience in marketing and communications, preferably in retail, real estate, hospitality, or destination marketing environments with a proven track record of delivering effective, results-driven programs.
• Bachelor’s degree in Marketing, Communications or related field.
• Demonstrated experience developing consumer marketing plans, campaigns, and events.
• Experience managing agencies, vendors, budgets, and cross-functional initiatives.
• Proficiency in Microsoft Office applications, Adobe products, Canva and website content management systems and email marketing platforms. Working knowledge of Adobe Photoshop and InDesign a plus.
• Experience and understanding of digital marketing tools and social media platforms (paid social, display, search, email marketing) and analytics platforms (e.g. Google Analytics) and A/B testing methodologies.
• Strong interpersonal, organizational, and project management skills, with the ability to build relationships, collaborate cross-functionally, and manage multiple initiatives simultaneously
• Creative thinker with attention to detail and a proactive, solution-oriented mindset
• Excellent written, verbal, and presentation skills.
• Ability to travel to field locations as necessary.

Key Responsibilities:

• Contribute to the development of integrated marketing plans and programs that drive consumer visitation, engagement, and tenant sales for assigned properties.
• Manage the day-to-day execution and implementation of property marketing plans, programming, events, and experiential activations to ensure a high-quality customer experience and measurable business impact.
• Coordinate with vendors, tenants, event staff, security, and contract resources to ensure smooth event implementation and operational efficiency.
• Manage specialty or on-site activation programs (such as waterfront, seasonal, or amenity-based operations), including vendor coordination, reporting, and performance tracking, as applicable.
• Support the development and execution of digital and social marketing programs to ensure websites, social channels, email, and SMS communications deliver engaging content, a strong user experience, and alignment with brand standards.
• Develop and maintain property-level digital content calendars aligned with business priorities, campaigns, and programming.
• Manage paid media initiatives and agency/vendor partners, monitor performance, results, and optimize as needed.
• Ensure brand standards and positioning are consistently applied across all campaigns, content, programming, and marketing channels.
• Build strong working relationships with local community organizations and tenant brands at the local, regional, and corporate level to support marketing initiatives and amplify campaigns.
• Support alternative revenue program through sponsorships, brand activations, special events and venue rentals.
• Support departmental special projects, pilots, and cross-property initiatives as assigned.
• Manage marketing budgets for assigned properties, ensuring budget targets are achieved.

Peterson Companies is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, protected veteran status, age, genetic information, marital status, or any other basis protected by law.