The Role
Lead Digit88’s positioning and go-to-market execution for AI, data, and digital engineering services. Responsibilities include outbound pipeline generation, demand generation, content and thought leadership, SEO, paid campaigns, sales enablement, account-based marketing, partner programs, events, social media, employer branding, CRM operations, and marketing analytics. The role translates complex technical capabilities into compelling business value while driving awareness, qualified pipeline, and revenue growth across North American and global markets.
Summary Generated by Built In
About Digit88
Digit88 is an AI-native product engineering partner helping startups and enterprises build, scale and operate intelligent software products.
We are a lean, high-impact team of 75+ technologists, backed by leaders with deep experience across startups and global enterprises. We build strong, outcome-driven engineering teams that solve complex, real-world problems.
From GenAI applications and data platforms to enterprise-grade SaaS, we deliver scalable, reliable, production-ready systems. Our expertise spans AI/ML, RAG systems, agentic workflows and large-scale data engineering - enabling businesses to move from idea to production with speed and confidence.
Our teams operate as a true extension of our clients, with full ownership and flexible engagement models focused on measurable business outcomes - not just delivery.
With 80+ AI implementations and proven success in scaling dedicated teams and driving significant cost efficiencies, we partner for long-term impact.
We bring experience across B2B and B2C SaaS, web and mobile platforms, e-commerce and domains such as Conversational AI, HealthTech, IoT, ESG/Energy and Data Engineering - thriving in fast-paced, high-ownership environments.
The Vision
To be the most trusted technology partner to innovative software product companies worldwide.
The Opportunity
Digit88 is seeking a highly motivated, strategic, and results-oriented Marketing Manager to lead the positioning and go-to-market (GTM) execution of the company's solutions and service offerings. This role is pivotal in shaping how Digit88's capabilities are packaged, positioned, and communicated to target markets.
Working closely with business, technology, and sales leaders, the Marketing Manager will develop compelling value propositions, solution narratives, thought leadership content, marketing campaigns, and sales enablement assets that drive market awareness, demand generation, and pipeline growth.
The ideal candidate combines a strong understanding of enterprise Data, Analytics, AI, and Digital Engineering landscapes with exceptional storytelling, content marketing, and product marketing skills. They will translate complex technical capabilities into clear, differentiated business value, enabling customers to understand how Digit88's solutions solve real business challenges and deliver measurable outcomes.
Role & Responsibilities
i) Outbound Pipeline Generation
- Identify and prospect target North American accounts across key industry verticals.
- Drive outbound campaigns through cold calling, email, LinkedIn, and intent-based prospecting.
- Build qualified sales pipeline and manage SDR/BDR performance.
- Monitor outreach effectiveness and maintain CRM hygiene.
ii) Content & Thought Leadership
- Case studies & portfolios: Document delivered projects with measurable outcomes to build proof of expertise.
- Technical blogs & whitepapers: Publish content on React, Node, cloud-native, AI/ML integrations authored by engineers.
- Website & SEO: Own site messaging, landing pages, service pages, and organic search rankings for dev services keywords
- Videos & webinars: Produce demos, explainer videos, and webinars showcasing tech capabilities and team culture.
iii) Demand Generation & Lead Generation
- Outbound Campaigns: LinkedIn, email, and intent-based outreach targeting CTOs, VPs of Engineering, and product owners.
- Inbound: Run Google Ads and LinkedIn Ads for service-specific keywords; retargeting for site visitors.
- Partner & Referral Program: Build referral pipelines through AWS, GCP partners, tech incubators, and client referrals
- Event & Conferences: Represent at DevFest, local tech meetups; sponsor or host niche engineering events.
iV) Sales Enablement & Client Marketing
- Sales Collateral: Decks, one-pagers, RFP templates, and capability docs tailored to verticals or service lines.
- Account-based Marketing: Hyper-targeted campaigns for high-value target accounts with personalised content.
- Client Communications: Newsletters, product updates, and milestone announcements to nurture existing accounts.
- Proposal & RFPs: Coordinate with delivery leads to craft compelling, differentiated proposals.
V) Brand & Digital Presence
- Social Media: LinkedIn (primary), X/Twitter, YouTube — share engineering wins, team culture, and tech opinions.
- Employer Branding: Showcase engineering culture on Glassdoor, LinkedIn, and job listings to attract top talent.
- Design & Brand Guideline: Maintain visual identity consistency across all materials, templates, and external communications
Vi) Analytics & Reporting
- Marketing KPI’s: Track MQLs, SQLs, CAC, conversion rates, pipeline contribution, and ROAS monthly
- Website Analytics: Monitor traffic, bounce rates, top-performing pages, and conversion paths
- CRM & Marketing Operations: Own CRM or similar — lead scoring, nurture workflows, campaign attribution.
To be successful in this role, you should possess
- 8–12 years in B2B marketing, preferably in IT Services OR Software Services
- Proven experience in demand generation and full-funnel campaign management
- Strong content writing and storytelling skills for a technical audience
- Proficiency with marketing automation, CRM, and analytics tools
- Data-driven mindset with hands-on experience optimizing channel ROI
- Successfully able to collaborate with cross-functional teams.
Preferred Qualifications
- Experience marketing to US / EMEA clients from India
- Familiarity with product-led growth (PLG) or account-based marketing (ABM)
- Background working at an early-stage startup or as a solo marketer
- Understanding of software development lifecycle (SDLC) and tech stacks
- Comprehensive Insurance (Life, Health, Accident)
- Flexible Work Model
- Accelerated learning & non-linear growth
- Flat organization structure driven by ownership and accountability
- Work with global peers, including top engineers and professionals from companies like Apple, Amazon, IBM Research, and Adobe
- Make a global impact with your work, leading innovations in Conversational AI, Tele-Medicine, Healthcare, and more
- Collaborate with a founding team of serial entrepreneurs with multiple successful exits, offering immense learning opportunities and challenges
Skills Required
- 8-12 years of experience in B2B marketing, preferably in IT services or software services
- Proven experience in demand generation and full-funnel campaign management
- Strong content writing and storytelling skills for technical audiences
- Proficiency with marketing automation, CRM, and analytics tools
- Hands-on experience optimizing channel ROI with a data-driven approach
- Ability to collaborate effectively with cross-functional teams
- Experience marketing to US or EMEA clients from India
- Familiarity with product-led growth or account-based marketing
- Experience working at an early-stage startup or as a solo marketer
- Understanding of the software development lifecycle and technology stacks
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The Company
What We Do
Digit88 is a Bangalore-based full-stack product engineering and professional services company that builds software and digital solutions for global brands. Founded in 2014, it works with SaaS companies and enterprises on software product engineering, generative AI solutions, data engineering, and managed services to enhance customer experiences and drive operational efficiency, plus conversational AI implementation projects. Its offerings span AI, data, SaaS, cloud, and mobile/web application development.
