Marketing Manager (PR, SMM & Content Creation)

Posted 26 Days Ago
27 Locations
Remote
Mid level
Artificial Intelligence • Information Technology • Software • Cybersecurity
The Role
Own Cracken’s external voice and marketing presence across social media, blog, website, media, and events. Create credible technical content translating cybersecurity research, product capabilities, and engineering work into accessible messaging. Execute content and media plans, build relationships with press and communities, identify PR opportunities, collaborate with cross-functional teams, track performance, and optimize marketing activities. The role requires strong cybersecurity knowledge, technical writing, social media growth experience, and hands-on use of AI marketing tools.
Summary Generated by Built In
About us

Cracken is an applied AI lab built by ex-nation-state operators and AI researchers, delivering the world's first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.

The role

We're looking for a Marketing Manager to own our external voice and build credibility in a highly technical cybersecurity domain. You'll lead three connected pillars: PR, social media (SMM), and content creation. This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.

What you'll do

Marketing strategy & operations

  • Execute marketing strategy aligned with business goals

  • Organize lightweight marketing ops: content calendar, contractors, and timelines

  • Collaborate directly with founders, product, sales, and design teams

  • Track performance, prepare monthly reports, and optimize based on metrics

Content creation

  • Turn security research, product features, and engineering work into deep, credible material: technical blog posts, breakdowns, whitepapers, and explainers

  • Maintain and grow the company blog and website content

  • Use AI tools to speed up content workflows without losing technical accuracy or brand voice

SMM

  • Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website

  • Grow a targeted audience of security practitioners, researchers, and enterprise buyers

  • Build relationships with partners and communities

PR & communications

  • Build and maintain relationships with cybersecurity and tech media

  • Write and distribute press releases, announcements, and pitches

  • Identify trends, news hooks, and PR opportunities in cyber and AI, and pitch timely commentary and expert perspectives

  • Support conference presence, including announcements, live coverage, and post-event content

  • Coordinate speaking opportunities, podcasts, and interviews for founders and researchers

Must have
  • 3+ years of experience in Marketing, PR, SMM, Content, or a related hybrid role

  • Experience in the cybersecurity domain

  • Demonstrated ability to write technical content (technical blog posts, whitepapers, or deep-dive explainers)

  • Strong SMM track record with real cases of growing a targeted audience

  • Hands-on experience with media or press outreach and pitching

  • Hands-on experience using AI tools for content and marketing workflows

  • Excellent English copywriting skills

  • Ability to translate complex technical topics into clear, credible messaging

  • Proactive, ownership-driven mindset; comfortable operating in an early-stage startup

Nice to have
  • Experience working with top-tier cybersecurity media (e.g. The Hacker News, Dark Reading, BleepingComputer, SecurityWeek, CyberScoop, Krebs on Security)

  • Experience with conference and event marketing

  • Experience with crisis or sensitive-topic communications

Channels & tools
  • LinkedIn, X/Twitter, company blog and website

  • Media and press outreach, pitching, and media list management

  • AI-assisted content and marketing tools

Why Cracken?
  • Real-world impact: Technology validated in nation-state operations and grounded in hands-on internal research

  • Team with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity

  • Adaptive roles: We shape roles around exceptional talent; your ownership and drive will define your path

  • Perfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries

What we offer
  • Opportunity to build a global cybersecurity brand from an early stage

  • Direct collaboration with founders and cyber operators

  • High autonomy and real ownership

  • Fully remote and flexible work setup

  • Competitive compensation

Skills Required

  • 3+ years of experience in marketing, social media marketing, content, or a related hybrid role
  • Experience in the cybersecurity domain
  • Demonstrated ability to write technical content, such as technical blog posts, whitepapers, or deep-dive explainers
  • Strong social media marketing track record with demonstrated audience growth
  • Hands-on experience using AI tools for content and marketing workflows
  • Excellent English copywriting skills
  • Ability to translate complex technical topics into clear, credible messaging
  • Ability to organize marketing operations, including content calendars, contractors, and timelines
  • Proactive, ownership-driven mindset suitable for an early-stage startup
  • Experience with LinkedIn, X/Twitter, company blogs, and websites
  • Experience with media and press outreach and pitching
  • Experience working with top-tier cybersecurity media
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Palo Alto, California
19 Employees
Year Founded: 2023

What We Do

Release the Cracken. Defend what matters. Cracken is the first Red-AI Copilot built for real offense, not an ordinary CNAPP or endpoint security. We arm defenders with nation-state grade attack logic at machine speed, under full human command. Not black boxes. No fluff. Born on the hardest frontlines of cyber conflict -- Ukraine, US, EU -- Cracken is built by operators who know what it means to face adversaries that don't play fair. We are turning that battlefield DNA into the only agentic AI platform that simulates live, adaptative attacks across cloud, endpoint, and hybrid environments. Why it matters: ⚡Human-in-the-Loop control: every action is transparent, auditable, and reversible. CISOs don't trust black-box AI. We give them speed and oversight. ⚡Accuracy over noise: no posture fluff, no false positives. Only validated, exploitable risk that matters. ⚡100% faster coverage than manual red teams. ⚡Undetected vulnerabilities caught before exploitation (proven in North America and Ukraine's critical infrastructure). ⚡Zero black-box risk with audit trails, rollbacks, and operator trust at the core. ⚡Regulatory ready for CISA, EU AI Act, and global oversight. ⚡Quantifiable adoption with seamless integration into CI/CD multi-cloud and hybrid environments. Cracken is not another CNAPP, CIEM or compliance dashboard. Those show posture. We show truth. Attackers don't wait, neither should you. ?Investors, customers, and security leaders: join us in weaponizing defense. Let's release the Cracken! www.cracken.ai

Similar Jobs

Pfizer Logo Pfizer

Manager, ServiceNow ITOM Engineer

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical
In-Office or Remote
2 Locations
121990 Employees

Zapier Logo Zapier

Designer

Artificial Intelligence • Productivity • Software • Automation
Remote
27 Locations
800 Employees

Benchling Logo Benchling

Account Executive

Cloud • Healthtech • Social Impact • Software • Biotech
Remote or Hybrid
27 Locations
605 Employees

Mondelēz International Logo Mondelēz International

o9 Change Readiness Lead

Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
Remote or Hybrid
11 Locations
90000 Employees

Similar Companies Hiring

Revel Thumbnail
Aerospace • Hardware • Robotics • Software
Marina Del Rey, California
60 Employees
Blee Thumbnail
Artificial Intelligence • Marketing Tech • Software
New York, New York
30 Employees
Vega Thumbnail
Artificial Intelligence • Automotive • Insurance • Transportation
US
43 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account