CASETiFY is one of the leading global lifestyle brands offering customizable tech accessories. As we continue to grow our presence in Korea, we are seeking a commercially driven and results-oriented Marketing Manager to drive the Korea marketing function. This role will focus on executing impactful campaigns across online and offline channels. You will manage integrated campaigns, influencer partnerships, and retail activations, ensuring sustainable growth and consistent brand alignment in a fast-paced environment.
Job Description
Campaign Execution & Business Impact
- Localize and execute the annual marketing strategy for Korea, ensuring seamless alignment with regional and global business objectives
- Manage campaign-level budgets and track ROI, maximizing the efficiency of marketing investments to balance brand equity with commercial targets
- Monitor core KPIs and prepare regular performance reports, translating market trends and consumer insights into actionable recommendations for the leadership team
Brand & Content Marketing
- Execute the end-to-end planning of integrated 360° campaigns, effectively rolling out global initiatives while adapting market-specific storytelling
- Manage and scale high-impact influencer/KOL strategies, cultivating robust relationships with creators, media, and strategic partners
- Drive the social media strategy and community management to foster brand advocacy, engagement, and culturally relevant positioning
Growth & Retail Marketing
- Implement full-funnel customer acquisition and retention tactics, driving performance marketing, CRM, and digital media channels
- Partner closely with Retail Operations to execute experiential marketing, store openings, and VIP activations that consistently drive foot traffic and offline sales
- Collaborate with E-commerce and Merchandising teams to guarantee a cohesive, omnichannel customer journey from online discovery to offline purchase
Team Collaboration & Global Synergy
- Guide and mentor team members, establishing clear performance expectations and fostering an agile, collaborative culture
- Act as a key marketing point of contact for the Korean market, communicating campaign plans and performance results to regional HQ in English
- Drive cross-functional collaboration across local and global teams to ensure smooth daily operations and unified business outcomes
Requirement
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field
- 9–12 years of progressive marketing experience within the retail, fashion, lifestyle, beauty, or e-commerce industries
- Proven track record in executing integrated marketing campaigns covering brand, digital, influencer, and retail marketing
- Strong business acumen with a deep understanding of the Korean consumer landscape and retail/e-commerce drivers
- Experience in guiding team members and strong cross-functional team collaboration skills
- Native Korean speaker with strong business English proficiency for regional and global communications
- Advanced proficiency in Google Workspace (Docs, Sheets, Slides) and experience with analytics/reporting tools
- Proactive, highly execution-oriented, and able to thrive in a fast-paced, entrepreneurial environment
Skills Required
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- 9–12 years of progressive marketing experience in retail, fashion, lifestyle, beauty, or e-commerce
- Proven experience executing integrated marketing campaigns across brand, digital, influencer, and retail marketing
- Strong business acumen and understanding of the Korean consumer landscape and retail/e-commerce drivers
- Experience guiding team members
- Strong cross-functional collaboration skills
- Native Korean speaker
- Strong business English proficiency for regional and global communications
- Advanced proficiency in Google Workspace, including Docs, Sheets, and Slides
- Experience with analytics and reporting tools
- Proactive, execution-oriented, and comfortable working in a fast-paced entrepreneurial environment
CASETiFY Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CASETiFY and has not been reviewed or approved by CASETiFY.
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Strong & Reliable Incentives — Salary and benefits can be competitive on specific teams, particularly where KPIs are met. Performance-linked rewards appear to lift perceived value in those areas.
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Leave & Time Off Breadth — Paid sick days in the U.S. and maternity/sick leave in Hong Kong are part of the package. These provide baseline time-off support across markets.
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Wellbeing & Lifestyle Benefits — Employee discounts, stocked snacks/drinks, and a lively office environment are available in several locations. Occasional wellness or sporting perks further enhance day-to-day experience.
CASETiFY Insights
What We Do
Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.
