We are looking for a Marketing Manager with 1–3 years of experience in digital and local marketing, preferably working with businesses in the US market. The ideal candidate should have a strong understanding of Google Business Profile (GBP), Google Ads, and Instagram optimization, along with excellent communication and analytical skills.
Key Responsibilities- Manage and optimize Google Business Profiles to improve local visibility, rankings, engagement, and lead generation.
- Plan, execute, and monitor Google Ads campaigns.
- Optimize Instagram profiles and content strategy to improve engagement, reach, follower growth, and audience outreach.
- Identify content opportunities based on trends, audience behavior, competitor activity, and performance.
- Work on local marketing strategies including keywords, competitor analysis, reviews, content, and GBP optimization.
- Analyze campaign and channel performance and recommend actionable improvements.
- Coordinate with clients and internal teams to understand business goals and build relevant marketing strategies.
- Prepare reports and clearly communicate performance, insights, and next steps.
- Identify gaps across the acquisition funnel and recommend ways to improve leads and conversions.
- 1–3 years of experience in digital marketing, local SEO, social media marketing, or a related domain.
- Strong understanding of Google Business Profile and Local SEO.
- Hands-on knowledge of Google Ads.
- Good understanding of Instagram optimization, content strategy, engagement, and organic outreach.
- Ability to analyze social media and marketing metrics and translate them into actionable recommendations.
- Excellent written and verbal communication skills.
- Comfortable interacting with US-based clients and presenting strategies and performance updates.
- Ability to manage multiple accounts and priorities in a fast-paced environment.
- Strong ownership, problem-solving, and execution skills.
- Experience working with local or service-based businesses in the US.
- Understanding of SEO, website performance, conversion tracking, and UTM attribution.
- Familiarity with Google Analytics, Google Search Console, Looker Studio, or similar tools.
Skills Required
- 1-3 years of experience in digital marketing, local SEO, social media marketing, or a related field
- Strong understanding of Google Business Profile and Local SEO
- Hands-on knowledge of Google Ads
- Understanding of Instagram optimization, content strategy, engagement, and organic outreach
- Ability to analyze social media and marketing metrics and translate them into actionable recommendations
- Excellent written and verbal communication skills
- Comfort interacting with US-based clients and presenting strategies and performance updates
- Ability to manage multiple accounts and priorities in a fast-paced environment
- Strong ownership, problem-solving, and execution skills
- Experience working with local or service-based businesses in the US
- Understanding of SEO, website performance, conversion tracking, and UTM attribution
- Familiarity with Google Analytics, Google Search Console, Looker Studio, or similar tools
What We Do
Kenko helps your fitness business win the local market. 📦 Kenko is a complete “business in a box” platform that combines a state-of-the-art website, automated lead-to-member workflows, and a branded member app to drive member loyalty. 💬 It's AI inbox (covering email, text, messenger, etc.) and integrated back office eliminate admin hassles, allowing you to focus on growing your community. 🙋♀️ Supported by a dedicated business growth coach and a proven 7-step business playbook, Kenko equips you with everything you need to deliver a world-class experience to your members. 💼 Kenko Franchise Suite helps fitness & wellness brands transform into AI-first industry leaders. We closely partner with franchise corporate teams to solve complex data and workflows challenges across 100s of business locations. Together we deliver hyper-personalised member experience and industry-leading profit margin for every location. Start "winning your market" with Kenko today.
