Job Description for Marketing Manager
Position Title: Marketing Manager
Location: Karachi, Onsite
Company: Sortitt
About Us: Welcome to Sortitt, the revolutionary marketplace that's reshaping the future of resource acquisition. As a dynamic platform, Sortitt connects businesses with top-tier resources across the globe, transcending traditional constraints. Our cutting-edge approach delivers tailored solutions that precisely match client demands, creating opportunities for professionals seeking remote engagements. At Sortitt, resources are available on demand, and clients are empowered with diverse choices to ensure the best talent with matching skills. Join us in revolutionizing talent sourcing—where innovation, flexibility, and growth converge to redefine success in the modern workforce.
Job Summary: We are seeking a dynamic and results-driven Marketing Manager with a strong background in home textiles, particularly towels and bathrobes, to lead our marketing initiatives across EU, UK, and USA markets. The ideal candidate will have proven experience in developing and executing marketing strategies that drive sales growth, enhance brand visibility, and strengthen our international presence.
Responsibilities:
- Develop and implement effective marketing and sales strategies for promoting home textile products (towels, bathrobes, etc.) in target markets.
- Manage and expand relationships with distributors, retailers, and online platforms across EU, UK, and USA.
- Conduct market research to identify trends, customer preferences, and competitor activities.
- Lead digital marketing campaigns, trade shows, and promotional activities to generate leads and increase brand awareness.
- Collaborate with the product development and design teams to align marketing plans with product innovation.
- Monitor sales performance, marketing ROI, and develop data-driven improvement plans.
- Manage marketing budgets, pricing strategies, and promotional materials.
- Ensure brand consistency across all marketing channels and communications.
Qualifications:
- Minimum 5 years of experience in sales and marketing of home textiles, preferably towels and bathrobes, in EU, UK, and USA markets.
- Strong understanding of international trade practices, buyer behavior, and textile export marketing.
- Proven ability to develop and maintain long-term business relationships with international buyers and distributors.
- Experience in digital marketing, B2B marketing, and trade fair participation.
- Excellent communication, negotiation, and presentation skills.
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
- Familiarity with e-commerce marketing and online B2B platforms.
- Strong analytical and market research capabilities.
- Proficiency in CRM tools, LinkedIn Sales Navigator, and digital marketing platforms.
- Creative mindset with an eye for visual and brand identity.
Benefits:
- Competitive compensation with opportunities for growth and advancement.
- Health benefits package, including medical.
- Exposure to a dynamic and innovative work environment.
- Collaborative and team-oriented work culture.
Equal Opportunity Employer:
Sortitt, along with its clients, values diversity and inclusion. We encourage candidates from all backgrounds and experiences to apply.
Skills Required
- Minimum 5 years experience in sales and marketing of home textiles (towels and bathrobes) in EU, UK, and USA markets.
- Strong understanding of international trade practices, buyer behavior, and textile export marketing.
- Proven ability to develop and maintain long-term business relationships with international buyers and distributors.
- Experience in digital marketing, B2B marketing, and trade fair participation.
- Excellent communication, negotiation, and presentation skills.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Master's degree in a related field.
- Familiarity with e-commerce marketing and online B2B platforms.
- Strong analytical and market research capabilities.
- Proficiency in CRM tools, LinkedIn Sales Navigator, and digital marketing platforms.
- Creative mindset with an eye for visual and brand identity.
What We Do
Sortitt is a digital talent technology platform that connects businesses with vetted global professionals and on-demand workforce solutions. It helps companies access full-time, part-time, project-based, and freelance talent quickly, while reducing recruitment and payroll costs. The platform also supports businesses through flexible gig matching, compliant hiring, secure payments, and scalable offshore teams, enabling startups and enterprises to grow faster with tailored staffing.
