As part of the Marketing team, you will be responsible for driving consistent, commercially focused marketing across our European outlet locations, working closely with Outlet Management, local partners and central teams.
Your Responsibilities:
Support and develop marketing activities for all European Carhartt WIP outlet locations
Take ownership of the Outlet Center Weil am Rhein from a marketing perspective
Build and maintain a strong interface between Outlet teams and central Marketing teams in Berlin and Paris
Ensure brand consistency across all outlet touchpoints in line with Carhartt WIP standards
Manage and steer social media channels of outlet locations, ensuring content follows WIP brand guidelines
Plan and execute a dedicated marketing calendar for standalone outlet stores
Communicate and liaise with marketing departments of outlet centers to align on campaigns, activations, and promotional activities
Plan and execute promotions in close alignment with Outlet Management, with a focus on overstock and commercial priorities
Coordinate with the Artwork Department on the creation and rollout of marketing assets
Implement brand-led content across all outlet channels
Align with global outlet initiatives, including coordination with Asia outlet teams to ensure consistent asset usage
Maintain and update all relevant digital platforms and listings
Your Profile:
Relevant experience in a similar role
Degree in marketing, communications, management or equivalent
Proven experience and strong understanding of brand marketing in a retail environment, ideally within fashion and lifestyle
Proficient in MS-Office and Keynote
Fluent in English with excellent verbald and written communication skills, German and/or French is a plus
High Level of self-organization, communication, multitasking, and improvisation
Confident working across teams, markets, and functions
Keen interest in digital social media; up to date with tech trends
Skills Required
- Relevant experience in a similar role
- Degree in marketing, communications, management, or equivalent
- Experience and strong understanding of brand marketing in a retail environment, ideally fashion and lifestyle
- Proficiency in MS Office and Keynote
- Fluent English with excellent verbal and written communication skills
- German and/or French language skills
- Strong self-organization, communication, multitasking, and improvisation skills
- Confidence working across teams, markets, and functions
- Keen interest in digital social media and current technology trends
What We Do
Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction and fit that you can feel in the fabrics and see in the performance. Established in Detroit in 1889, our corporate headquarters is today located in Dearborn, Michigan and our U.S. facilities are located in Kentucky and Tennessee. We have company-owned retail locations throughout the U.S. and our flagship store is located in Midtown, Detroit. We are proud to be making best-in-class apparel for the active worker. Our work environment is friendly, business casual, family oriented and welcoming to all. Our dedication to quality is not only reflected in our products but also in our people. At Carhartt, we are committed to providing our consumer with a brand they can trust and depend on, our associates with career challenges and rewards and our communities with support and assistance. “I believe that when a man wears an article that I manufacture, his self-respect is increased because he knows that it is made by an honest manufacturer, who is honest with his employees. - Hamilton Carhartt ” Carhartt. Outworking them all since 1889
