ThompsonGas is the nation’s fastest growing propane retailer, and we are looking for innovative, outside of the box thinkers who want to make an impact. We are rethinking the way we do business and, as a result, our employees are empowered to take an idea and run with it. If you are looking for an environment that will allow you the freedom to drive change, create an unrivaled customer experience and have fun while you’re doing it – then ThompsonGas is for you!
The Marketing Lifecycle Manager is responsible for driving measurable business outcomes through digital email marketing and lifecycle automation. This role owns the strategy, execution, and performance of customer communications, with clear accountability for conversion, retention, and digital adoption KPIs. This person will lead campaign design, build lifecycle journeys, and deliver measurable results by influencing key customer behaviors and outcomes across the propane lifecycle.
This position leads innovation in email marketing by testing, scaling, and optimizing lifecycle campaigns that influence customer behavior across the propane lifecycle. Success in this role is defined by the ability to translate campaigns into quantifiable business results.
**Onsite Position in Frederick, MD**
Experience Required/Preferred: 5+ years of digital marketing, Marketing Cloud, Salesforce, Email Marketing, Constant Contact, Tableau
Essential Job Duties:
- Own the end-to-end performance of lifecycle email marketing, from strategy through execution, optimization, and reporting
- Design, build, and continuously improve automated customer journeys that drive lead conversion, retention, and digital engagement
- Own marketing automation platforms, ensuring data integrity, segmentation accuracy, and effective audience targeting
- Partner with CX, Sales, and Customer Service to align campaigns with operational goals and influence key customer behaviors
- Lead a structured test-and-learn strategy (A/B testing, timing, messaging, channel mix) to improve performance over time
- Analyze campaign performance and translate insights into actionable improvements and revenue impact
- Report regularly on performance against KPIs, clearly communicating wins, gaps, and next actions
- Manage and develop team members, ensuring strong execution, accountability, and performance visibility
PERKS WITH US!
- Medical, Dental, Vision, and 401k with IMMEDIATE eligibility
- Disability and life insurance
- Paid time off that increases with tenure
- Daily Pay Option that offers great flexibility and financial control
- Employee training programs with career development/advancement opportunities
- Employee recognition program
- Quarterly bonus potential
- Paid maternity and parental leave benefits
- Tuition reimbursement program
ThompsonGas provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ThompsonGas complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.
Skills Required
- 5+ years of digital marketing experience
- Experience with Marketing Cloud
- Experience with Salesforce
- Experience with email marketing
- Experience with Constant Contact
- Experience with Tableau
What We Do
ThompsonGas is an experienced propane provider proudly serving communities nationwide with a local touch. Founded in 1946 by Lloyd Thompson with strong family values, we continue to serve our customers with the same integrity and commitment to excellence that shaped our beginnings. We are proud to say our employees live and work in the areas we serve, with a shared commitment to safety, reliability, and exceptional customer service for commercial and residential customers. We start and end every day with safety in mind. From rigorous employee training to compliance with industry standards, safety is not a checkbox, it is how we operate. Our knowledgeable team of employees and 24/7 emergency support safeguard our customers at every step. ThompsonGas is also leading the way with metered propane, regardless of whether or not you own your propane tank. Metered propane is a smart and convenient, pay-as-you-use option with auto delivery and monthly billing that makes propane even more accessible and affordable. While metered propane is available in select areas, we continue to offer traditional propane service in all of our locations, along with flexible payment programs, auto delivery, AutoPay, and commercial solutions tailored to every need. In addition to propane, ThompsonGas is a leader in refined fuels in select regions across the country, offering dependable energy solutions tailored to local needs. With one of the most experienced teams in the industry and a deep-rooted focus on care, we are here to power the moments that matter - with propane you can count on and people you can trust.
