Marketing Lead

Posted 6 Days Ago
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Site, Ümraniye, İstanbul, TUR
In-Office
Senior level
Agency • Professional Services • Real Estate • Design
The Role
Lead end-to-end pipeline generation and revenue-driven marketing. Build experiment-led growth across paid, organic, and outbound channels, own attribution and analytics, align with sales to optimize funnel, and hire/manage resources to scale performance marketing and reduce CAC.
Summary Generated by Built In
Role Summary

We are hiring a Marketing Lead at Lndmrk to own pipeline, not just marketing activity. This is a hands-on, numbers-driven role for someone who has already built and scaled marketing in a successful startup and knows how to turn momentum into a predictable, repeatable growth engine. You will be expected to move fast, test aggressively, and deliver results that tie directly to revenue. This is not a brand-only role — it is about building a high-performing growth engine across channels and being accountable for the outcomes.

Key Responsibilities

Growth Strategy & Pipeline Ownership

• Own pipeline generation and marketing-attributed revenue targets end to end.

• Build and execute a high-velocity, experiment-led growth strategy across paid, organic, and outbound channels.

• Rapidly test, iterate, and double down on what works — and cut what does not.

Demand Generation & Acquisition

• Launch and scale performance marketing across paid media, SEO, partnerships, and lifecycle channels.

• Build scalable acquisition channels that reduce CAC over time without sacrificing growth.

• Create high-impact content that drives both demand and credibility in the market.

Positioning & Messaging

• Develop clear, differentiated positioning and messaging that converts across channels and audiences.

• Work closely with the founder and product team to ensure consistent narrative and brand presence.

Sales Alignment & Analytics

• Work closely with sales to optimise funnel conversion and reduce sales cycle length.

• Own marketing analytics, attribution, and ROI tracking end to end.

• Maintain clear visibility on CAC, LTV, and channel performance at all times.

Team & Resource Management

• Build and manage external and internal resources to execute at speed and scale.

• Set the standard for marketing quality and performance across the company.

Qualifications & Experience

Essential

• 6-10+ years in marketing, with prior experience as the marketing lead at a high-growth startup.

• Proven track record of driving pipeline and revenue, not just leads or brand awareness.

• Deep expertise in demand generation, growth marketing, and performance channels.

• Strong analytical mindset with a focus on metrics, conversion, and ROI.

• Highly hands-on — comfortable executing as well as leading.

• Strong bias for action and personal accountability.

Preferred

• Experience in real estate, proptech, or SaaS platforms.

• Experience operating in fast-paced, resource-constrained environments where you have had to do more with less.

• Familiarity with both B2B and B2C growth strategies.

What Success Looks Like

• A predictable, scalable pipeline generation engine is in place within the first 3-6 months.

• Clear CAC, LTV, and channel performance visibility across the business.

• Measurable contribution to revenue growth that leadership can point to.

• Strong, well-aligned relationship between marketing, sales, and product.

Who You Are

Revenue-Obsessed

You care about pipeline and revenue, not vanity metrics. You know the difference and you hold yourself to it.

Fast & Experimental

You launch quickly, learn fast, and are not precious about changing direction when the data tells you to.

Hands-On

You are not a manager who delegates everything — you can write copy, run a campaign, and pull the data yourself.

Strategically Sharp

You can zoom out and set direction, then zoom back in to make sure it gets executed properly.

Highly Accountable

You own your numbers, your budget, and your outcomes — no excuses, just solutions.

Collaborative

You work closely with sales and product and see alignment as a competitive advantage, not a nice-to-have.

What We Offer

• Competitive salary plus meaningful performance-based upside.

• Equity participation in a high-growth startup.

• Full ownership of the marketing function from day one.

• Direct impact on company trajectory and growth.

• A fast-moving, ambitious team that values results over process.

• UAE visa sponsorship and comprehensive health insurance.

Skills Required

  • 6-10+ years in marketing, with prior experience as the marketing lead at a high-growth startup
  • Proven track record of driving pipeline and revenue (not just leads or brand awareness)
  • Deep expertise in demand generation, growth marketing, and performance channels
  • Strong analytical mindset focused on metrics, conversion, attribution, and ROI
  • Highly hands-on: able to execute (copy, campaigns, data) as well as lead
  • Strong bias for action and personal accountability
  • Experience in real estate, proptech, or SaaS platforms
  • Experience operating in fast-paced, resource-constrained environments
  • Familiarity with both B2B and B2C growth strategies
Am I A Good Fit?
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The Company
11 Employees

What We Do

LNDMRK Inc. is a creative agency dedicated to art-led experiences, merging culture, design, and community. They specialize in sourcing, coordinating, and producing art installations for a diverse range of clients, including real estate companies and retail stores. Through services like licensing, placemaking, and production, LNDMRK transforms public and commercial spaces into iconic cultural experiences and beloved community places.

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