The Role
Own TubeScience’s B2B marketing strategy, positioning, demand generation, product marketing, customer storytelling, sales enablement, partnerships, and industry presence. Build repeatable programs targeting enterprise advertisers, agencies, and regulated industries, connecting marketing investment to qualified pipeline and revenue. This senior hands-on role partners with executive leadership, Sales, Partnerships, creative, and technology teams, while establishing scalable processes and eventually building a marketing team.
Summary Generated by Built In
MARKETING LEAD / HEAD OF B2B MARKETING
Role: Marketing Lead / Head of B2B Marketing
Location: US Remote
About TubeScience
The next era of advertising performance will be driven by creative.
As AI automates more of media buying, targeting, and optimization, creative is becoming one of the most important levers advertisers can control. TubeScience is building the infrastructure to make performance creative more effective, measurable, and scalable.
For more than a decade, we've combined consumer insights, creative strategy, real creators, production, technology, and performance data to help brands acquire customers at scale. We work across major advertising platforms and challenge traditional agency economics with a pay-for-performance model: rather than selling creative deliverables or hours, we earn a share of media spend when our creative meets advertiser performance goals. We complement in-house teams and incumbent agencies, proving our value through results.
We're expanding this model across enterprise advertisers, platform partnerships, and categories, including regulated industries such as healthcare and financial services. We're looking for a marketing leader to help define and accelerate this next chapter.
The Opportunity
Build the B2B marketing engine behind a differentiated business at an important stage of growth. You'll own TubeScience's marketing strategy, positioning, and go-to-market execution, partnering directly with executive leadership, Sales, Partnerships, and our creative and technology teams.
The challenge is bigger than generating leads. You'll establish TubeScience as a new kind of performance partner—combining agency-grade creative, technology-enabled infrastructure, and a commercial model tied to advertiser results. You'll shape the market narrative, reach enterprise decision-makers, and build repeatable programs that turn awareness into qualified opportunities and revenue.
This is initially a senior, hands-on individual contributor role with genuine strategic ownership—not a role that simply executes leadership's messaging. You'll have the autonomy to set priorities, influence positioning and commercial strategy, and deliver measurable results. As marketing demonstrates ROI, you'll help determine where and when to invest in additional team capabilities.
What You'll Own
Role: Marketing Lead / Head of B2B Marketing
Location: US Remote
About TubeScience
The next era of advertising performance will be driven by creative.
As AI automates more of media buying, targeting, and optimization, creative is becoming one of the most important levers advertisers can control. TubeScience is building the infrastructure to make performance creative more effective, measurable, and scalable.
For more than a decade, we've combined consumer insights, creative strategy, real creators, production, technology, and performance data to help brands acquire customers at scale. We work across major advertising platforms and challenge traditional agency economics with a pay-for-performance model: rather than selling creative deliverables or hours, we earn a share of media spend when our creative meets advertiser performance goals. We complement in-house teams and incumbent agencies, proving our value through results.
We're expanding this model across enterprise advertisers, platform partnerships, and categories, including regulated industries such as healthcare and financial services. We're looking for a marketing leader to help define and accelerate this next chapter.
The Opportunity
Build the B2B marketing engine behind a differentiated business at an important stage of growth. You'll own TubeScience's marketing strategy, positioning, and go-to-market execution, partnering directly with executive leadership, Sales, Partnerships, and our creative and technology teams.
The challenge is bigger than generating leads. You'll establish TubeScience as a new kind of performance partner—combining agency-grade creative, technology-enabled infrastructure, and a commercial model tied to advertiser results. You'll shape the market narrative, reach enterprise decision-makers, and build repeatable programs that turn awareness into qualified opportunities and revenue.
This is initially a senior, hands-on individual contributor role with genuine strategic ownership—not a role that simply executes leadership's messaging. You'll have the autonomy to set priorities, influence positioning and commercial strategy, and deliver measurable results. As marketing demonstrates ROI, you'll help determine where and when to invest in additional team capabilities.
What You'll Own
- Positioning, brand, and category leadership — Define TubeScience's positioning, messaging, and differentiation across the advertising ecosystem. Build a clear narrative around performance creative infrastructure, AI-enabled capabilities, and pay-for-performance economics. Establish thought leadership on creative as a performance lever, partnership ads, and outcome-based advertising.
- Enterprise go-to-market strategy and demand generation — Own B2B marketing strategy, priorities, budget, and performance metrics. Build integrated campaigns across paid and organic channels, content, email, events, partnerships, and account-based marketing. Partner with Sales to define ideal customer profiles, target strategic accounts, and connect marketing investment to qualified pipeline, opportunity progression, and revenue. Develop tailored programs for healthcare, financial services, and other regulated categories.
- Product and solutions marketing — Partner with leadership, technology, and operations teams to shape positioning, packaging, and launches for new offerings, platform partnerships, and commercial models. Explain how proprietary technology, AI workflows, creative testing, and production infrastructure translate into measurable advertiser value. Use market and customer insights to influence go-to-market priorities.
- Customer storytelling and sales enablement — Turn customer performance data into persuasive case studies, proof points, and vertical-specific narratives. Build executive presentations, sales materials, proposals, and content for CMOs, growth leaders, media executives, agencies, and procurement teams. Partner with customer-facing teams to identify advocacy opportunities.
- Industry presence and partnerships — Build TubeScience's visibility through events, executive thought leadership, PR and strategic partnerships. Develop relationships with industry publications, analysts, advertising platforms, and relevant communities.
- Build the marketing function — Establish the operating cadence, measurement framework, and scalable processes for the function. Remain hands-on and lead external agencies or contractors as appropriate. Start as a high-impact senior IC; propose targeted hires and specialist support as demonstrated marketing ROI and business needs justify investment.
What You'll Bring
- 8+ years in B2B marketing, with ownership of strategy and measurable commercial results; strong experience in advertising platforms, AdTech, DSPs, marketing technology, or similarly sophisticated solutions sold to brands and agencies.
- Deep understanding of paid social, performance advertising, agency relationships, and enterprise advertiser buying decisions.
- Success building positioning, product marketing, go-to-market strategy, and demand generation that contributes to qualified pipeline and revenue.
- Ability to translate complex technology and commercial models into compelling customer value; strong writing, storytelling, and executive communication skills.
- Confidence partnering with senior Sales and executive leaders, challenging assumptions, and influencing decisions.
- A builder's mentality: strategic and hands-on, comfortable prioritizing, testing, measuring, and executing with limited initial resources.
Particularly Relevant Experience
- Building or scaling B2B marketing at an AdTech company, DSP, measurement platform, or marketing infrastructure business; marketing to enterprise advertisers and holding companies; managing complex multi-stakeholder sales cycles.
- Ecosystem or partnership marketing involving Meta, Google, AppLovin', TikTok, Snap or other major platforms; experience in healthcare, financial services, insurance, or other regulated verticals.
- Developing category narratives that challenge established business models.
Why Join TubeScience?
- Help define a category and challenge traditional agency economics with a model built around advertiser performance.
- Build on differentiated creative infrastructure, technology, performance data, and customer results.
- Work at the intersection of AI, creativity, and advertising—and directly influence the company's market narrative and growth priorities.
- Start with genuine individual ownership and the opportunity to build a team deliberately as results justify it.
Skills Required
- 8+ years of B2B marketing experience
- Ownership of marketing strategy and measurable commercial results
- Experience with advertising platforms, AdTech, DSPs, marketing technology, or similarly sophisticated solutions sold to brands and agencies
- Deep understanding of paid social and performance advertising
- Experience with agency relationships and enterprise advertiser buying decisions
- Success building positioning, product marketing, go-to-market strategy, and demand generation tied to qualified pipeline and revenue
- Ability to translate complex technology and commercial models into customer value
- Strong writing, storytelling, and executive communication skills
- Ability to partner with senior Sales and executive leaders, challenge assumptions, and influence decisions
- Strategic and hands-on builder’s mentality with experience prioritizing, testing, measuring, and executing with limited resources
- Experience building or scaling B2B marketing at an AdTech company, DSP, measurement platform, or marketing infrastructure business
- Experience marketing to enterprise advertisers and holding companies and managing complex multi-stakeholder sales cycles
- Ecosystem or partnership marketing involving Meta, Google, AppLovin, TikTok, Snap, or other major platforms
- Experience in healthcare, financial services, insurance, or other regulated verticals
- Experience developing category narratives that challenge established business models
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The Company
What We Do
As one of the fastest growing startups in Los Angeles, we're revolutionizing the way in which companies approach successful video advertising. Our team of award-winning Producers, Editors, Directors, Engineers, and Performance Marketing Managers are building a global studio where we can conceptualize, shoot, and produce hundreds of videos per day. Unlike traditional advertising agencies that pitch creative concepts for companies, hope they will perform, and outsource filming, we design videos that are guaranteed to convert. We use data to guide our creative process and leverage testing and analysis to make adjustments to react to users in real-time. What's atypical about the company: We're fast and data-driven: our teams develop concepts in the morning, shoot/edit in the afternoon, launch in the evening, and iterate the next day based on real-world performance. We’re a behavioral R&D lab at the core: We put 2,000+ video experiments per week, watched by tens of millions of people per day, that give us deep insights into how people make decisions. Over the past couple years, we’ve built an enormous library of IP around human behavior and visual communication. We work on a pure pay for performance basis. Zero production fees for video. Clients only pay us if our videos outperform anything they’re running internally.
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