The Role
Support marketing research and strategy for a pet-care startup: collect and analyze consumer data, create visual reports and presentations, manage social media, measure satisfaction, and assist executive team and accelerator program execution under mentorship.
Summary Generated by Built In
Barkera Marketing position assists in researching, developing, and presenting strategies, developing brand recognition and promotional efforts. In this role, the candidate will be mentored on startup accelerator program strategy and execution, relationship development, and identifying and working with the executive team and industry experts within the pet care industry.
Opportunities to Learn:
- Developing tools and methods for collecting data such as surveys, opinion polls, or questionnaires
- Collecting and analyzing data to identify consumer trends
- Researching consumer opinions and marketing strategies and proposing adjustments to current strategies accordingly
- Creating graphic representations of data and translating complex research into easily readable content for stakeholders and other departments
- Preparing marketing proposals and presentations based on company needs
- Measuring consumer satisfaction with products or services
- Monitoring and managing the company’s social media platforms, adjusting outreach tactics as needed
- Knowledge of marketing strategies, including continuing education on new marketing tactics and tools
- Strong verbal and written communication skills
- Ability to translate complex research into a common language
- Aptitude with various social media platforms as well as the data tracking tools associated with them
- Familiarity with consumer psychology and buying habits
- Ability to learn, develop and manage various technology platforms to support Marketing initiatives i.e. Mail, Text and Social Media
Requirements
Desired Qualifications:
- Strong desire to learn along with a professional drive
- Understanding of different marketing techniques
- Excellent verbal and written communication skills
- Excellent knowledge of MS Office
- Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google Adwords, Email)
- Interest in learning various marketing platforms to produce content
- Passion for the marketing industry and its best practices
- Must be currently enrolled in a college or university
- Leadership & Management Majors is a plus
- Academic work is a priority
- Excellent knowledge of MS Office
- Portfolio of published articles, newscasts etc is a plus
- Ability to manage hours and provide weekly status reports
- Required to track time and present anticipated hours available weekly
- Working environment: Home office, On Campus, and must have access to a computer with internet
Location:
This is a remote role with meetings that may occur in the Broward Center of Innovation or Online Meetings
Benefits
Intern-Specific Outcomes:
At Barkera, we seek passionate individuals who want to be part of a fast-paced organization.
As part of our team, you will obtain value by:
- 3 credits for class/university credit - if desired
- Being able to promote your knowledge and expertise focused on North America - World Wide Start-up
- Impact Pet owners and their fellow companions in a positive environment
- Access to heavily discounted products and services during your time of service
- Obtain exclusive access to discounted travel including Flights, Car Rentals, and Hotels World-Wide with private bookings up to 65% less than public rates.
- Valuable transferable skills - Work closely with our leadership team and other industry-leading experts
- Obtain Start-up business experience from bootstrapping to enterprise-based decisions
- Gain hands-on experience in specific projects, initiatives, and tasks
- Take part in teachings that include knowledge/business collaboration from various experts in the community and on the Barkera Team
- The position may offer other benefits such as networking opportunities, professional references
Special Opportunities:
- Access to a comprehensive Business and Personal mentorship program designed to support students in their professional and personal development journey.
- Eligibility to join the esteemed Barkera Alumni Group, comprised of dedicated individuals committed to enhancing the pet industry and assisting pet owners in need.
Barkera Corp. is an equal opportunity employer. We believe that a diverse work environment is a successful work environment, so all qualified candidates will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Last updated 2-01-2024
Skills Required
- Must be currently enrolled in a college or university
- Ability to manage hours and provide weekly status reports
- Required to track time and present anticipated hours available weekly
- Must have access to a computer with internet; work environment: home office or on campus
- Strong desire to learn along with a professional drive
- Understanding of different marketing techniques
- Excellent verbal and written communication skills
- Excellent knowledge of MS Office
- Familiarity with marketing computer software and online applications (e.g., CRM tools, online analytics, Google Adwords, Email)
- Interest in learning various marketing platforms to produce content
- Passion for the marketing industry and its best practices
- Leadership & Management majors is a plus
- Portfolio of published articles, newscasts etc is a plus
- Aptitude with various social media platforms and associated data tracking tools
- Familiarity with consumer psychology and buying habits
- Ability to translate complex research into common language
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The Company
What We Do
Barkera® is a technology-driven, alumni-led, education-first pet care platform dedicated to improving the lives of pets and their owners worldwide. The organization focuses on advancing animal health, welfare, and responsible pet ownership through a proactive and preventative approach, uniting industry experts and empowering pet owners with the knowledge, tools, and resources needed to make informed decisions throughout every stage of their pet’s life.
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