Marketing Director
Heirloom Cloud Corporation seeks a Marketing Director to implement the company's GTM strategy. The Marketing Director is responsible for leading Heirloom's creative team, managing multiple marketing channels, and continuously evaluating the company's value proposition to all customer segments. The Marketing Director reports to the CEO but works cross-functionally with Product Managers, UX Designers, and the Customer Success Team. The Marketing Director is inquisitive, data-driven, and motivated to hard launch the world's first private social network for celebrating all photos, videos, and metamemories.
Responsibilities
- Research & maintain a keen understanding of competitors & comparables
- Develop & iterate a marketing plan on a startup budget
- Lead a creative team of employees, contractors, and interns
- Manage Heirloom's brand guide, content directory, and style guide
- Collect & analyze KPI to optimize the marketing content, timing, and channels
- Participate in agile project management standup meetings
- Coordinate with the CTO, designers, and developers
- Assist the Customer Success Team as required
- Advise Heirloom leadership continuously
Skills
- Proven 4+ years of success in digital marketing & SEO
- Proven experience with creative software, Adobe Suite a plus
- Proven experience with collaboration software, Google Workplace a plus
- Proven experience with CRM software, HubSpot a plus
- Proven experience using Google Analytics and other data analytical tools
- Appreciation for guerilla marketing tactics and grassroots campaigns
- Flexibility to work on a rapidly evolving schedule
- Minimum of a BS/BA in marketing, business, or a related field
Details
- Hybrid work location: The right mix of WFH, in-office, and some travel.
- Contract, full-time, and equity positions are considered.
- Benefits available for full-time employment.
Skills Required
- 4+ years of successful digital marketing and SEO experience
- Experience with creative software
- Experience with collaboration software
- Experience with CRM software
- Experience using Google Analytics and other data analytics tools
- Bachelor’s degree in marketing, business, or a related field
- Flexibility to work on a rapidly evolving schedule
What We Do
Heirloom is a Duluth property management company serving property owners and residents. It manages multifamily and single-family rentals, vacation properties, and boutique hotels, supporting owners with leasing, maintenance, reporting, renovations, and property operations. Its team also handles guest bookings, housekeeping, and turnover for vacation rentals. The company aims to make the property experience easier for owners growing investments and residents seeking dependable homes.
