The B2C Marketing Director will lead the development and execution of comprehensive marketing strategies and campaigns for Atlanta – Where You Belong, focused on attracting talent to metro Atlanta, particularly interns, recent graduates, and early- to mid-career professionals. In partnership with the Talent department, this role will also support and strengthen the region’s thriving talent ecosystem.
This role requires a strategic thinker with strong leadership and organizational skills who can effectively manage team priorities, drive marketing initiatives, and collaborate with internal and external stakeholders to achieve shared goals.
The ideal candidate will have a strong background in B2C/D2C marketing (brand, content, storytelling, graphic design, email, social, SEO, SEM, ppc/display, multi-channel campaign strategy and execution, analytics), exceptional communication abilities, and a proven track record of delivering successful marketing campaigns.
Key Responsibilities:
- Execute Content Strategies: Develop and implement content strategies that align with MAC goals and drive engagement across multiple channels.
- Campaign Management: Lead the planning, execution, and optimization of marketing campaigns to achieve desired outcomes and KPIs.
- Channel Activations: Manage and oversee channel activations, ensuring effective deployment of marketing messages across various platforms.
- Partnership Activations: Develop and manage partnerships with external organizations and influencers to enhance brand visibility and reach.
- Performance Reporting: Consolidate and distribute comprehensive performance reports, analyzing data to provide insights and recommendations for future strategies.
- Coordinate Internal Stakeholders and Department Support: Collaborate closely with internal teams, including Talent and Communications, to align priorities and ensure seamless execution of marketing initiatives. Provide strategic guidance, creative support and marketing execution to support departmental goals and stakeholder engagement.
- Cross-Functional Marketing Team Coordination: Lead and coordinate marketing initiatives across a team of peers, aligning priorities, fostering collaboration, and ensuring the timely execution and delivery of projects.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 8+ years of experience in marketing, with at least 2 years in a leadership or account director role.
- Proven track record of successfully managing and executing marketing campaigns.
- Strong understanding of digital marketing, content strategy, and channel activation.
- Excellent leadership and team management skills.
- Exceptional communication and interpersonal abilities.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
What We Offer:
- Matching 401(k)
- 3 weeks’ worth of company paid holidays with additional vacation time and sick leave
- Health + Dental + Vision + Hearing benefits that begin on your first day of employment
- Cellphone, parking, and gym membership reimbursement
- Group Life and AD&D coverage at no cost to you
The Metro Atlanta Chamber (MAC) serves as a catalyst for a more prosperous and vibrant metro Atlanta. To advance economic growth and improve our quality of place, MAC is focused on starting, growing, and recruiting companies to our 29-county region. We’re also focused on growing our innovation economy by promoting and strengthening connections to drive Atlanta’s innovation and entrepreneurial culture. MAC is committed to being an active voice for the business community, serving as an advocate for a competitive business climate, advancing diversity, equity, and inclusion as economic imperatives, and telling Atlanta’s story.
Our Purpose, Principles, and Core Values
MAC’s purpose is to UNLEASH ATLANTA’S AMBITION, and in doing so we embody the following principles:
Sit Down Together, Stand Up to Act
Knock Down Walls, Open Doors
Take the Lead, Share the Credit
Sharpen the Focus, Expand the Reach
At MAC we naturally exhibit an unwavering commitment to three core values: to be relentless, smart, and all-in. This means every team member is:
- Relentless. MAC employees take pride in being relentless with an unwavering focus. Our partners trust us to deliver on our commitments. There isn’t room for cutting corners, being aimless, or rejecting change. We are bold and persistent and execute with innovation and edge.
- Smart. Team members at MAC know that intense curiosity allows us to grow. We leverage instinct, integrity, and data to drive our strategy and achieve our purpose. As problem-solving idea generators, we have a natural advantage in any challenge.
- All-In. We’re a greater force when we rally together. It doesn’t matter what our title or position is: we trust each other and work as one to multiply our collective impact and achieve ambitious goals.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- 8+ years of marketing experience
- At least 2 years in a leadership or account director role
- Proven track record of successfully managing and executing marketing campaigns
- Strong understanding of digital marketing, content strategy, and channel activation
- Strong leadership and team management skills
- Exceptional communication and interpersonal abilities
- Ability to interpret data and provide actionable insights
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
What We Do
The Metro Atlanta Chamber is a regional business organization representing businesses, colleges and universities, and nonprofits across 29 counties. It works with member companies, business leaders, and policymakers to attract and retain businesses, foster a business-friendly policy climate, and promote the region as a place to live, work, and play. Its mission is to catalyze a more prosperous, vibrant region and position Atlanta as a top-tier global region.
