The Role
Coordinates marketing initiatives across multiple brands, with primary responsibility for copywriting, content editing, social media management, campaign support, and event and tradeshow coordination. The role develops channel-specific messaging, maintains content calendars, monitors social conversations, schedules posts, supports events, and ensures consistent brand voice. It requires strong writing, organization, attention to detail, and the ability to manage multiple deadlines.
Summary Generated by Built In
Position Summary
Key ResponsibilitiesContent & Copywriting
Qualifications / Experience
Preferred Qualifications
Physical Requirements / Work Environment
Travel and Schedule Expectations
The Marketing Coordinator supports the marketing department by coordinating and executing day-to-day marketing initiatives across the Owen Companies family of brands. This role has a strong focus on written content, social media management, campaign support, and event coordination, working closely with the broader marketing team to ensure consistent, on-brand messaging across all channels.
Key ResponsibilitiesContent & Copywriting
- Write and edit copy for marketing campaigns across email, social media, web, print, and other marketing channels.
- Adapt messaging for different brands, audiences, industries, and marketing channels.
- Assist with developing campaign concepts, messaging, headlines, calls to action, and supporting content.
- Proofread and edit marketing materials for accuracy, consistency, grammar, and brand voice.
- Research products, manufacturers, industries, and topics to develop accurate and engaging content.
- Manage day-to-day social media activity across the company's brands and channels.
- Actively monitor social media channels for customer, prospect, manufacturer, dealer, and industry-related conversations.
- Schedule and publish social media content according to established content calendars.
- Respond to or route messages and comments appropriately based on established guidelines.
- Assist with maintaining and managing the company's event and tradeshow calendar.
- Coordinate marketing needs associated with tradeshows, events, demonstrations, and other company activities.
- Support the marketing team with other projects and initiatives as needed.
Qualifications / Experience
- Education: Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or an equivalent combination of education and experience.
- Experience: 1–3 years of experience in marketing, content writing, social media management, or a related coordination role.
- Portfolio: Strong writing samples demonstrating the ability to adapt tone and messaging across audiences and channels.
- Technical Skills: Working knowledge of social media scheduling and management tools, content management systems (CMS), email marketing platforms, and basic analytics reporting.
- Knowledge: Understanding of brand voice consistency, marketing channel best practices, and content development processes.
- Other: Strong communication, organization, attention to detail, and ability to manage multiple projects and deadlines across several brands.
Preferred Qualifications
- Graphic design experience, particularly Adobe Creative Cloud.
- Photography and/or video experience.
- Familiarity with equipment, industrial, construction, environmental, utility, forestry, or related industries.
- Experience supporting events, tradeshows, or field marketing activities.
Physical Requirements / Work Environment
- Ability to sit or stand for extended periods and use a computer daily.
- Primarily an office environment, with occasional presence at events, tradeshows, or field locations.
Travel and Schedule Expectations
- This position may require occasional travel for tradeshows, events, or training.
- Standard schedule is Monday through Friday, with flexibility required during peak periods or business needs.
- Occasional after-hours or weekend work may be necessary based on event and campaign timing.
Skills Required
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent education and experience
- 1-3 years of experience in marketing, content writing, social media management, or a related coordination role
- Strong writing portfolio demonstrating the ability to adapt tone and messaging across audiences and channels
- Working knowledge of social media scheduling and management tools
- Working knowledge of content management systems
- Working knowledge of email marketing platforms
- Working knowledge of basic analytics reporting
- Understanding of brand voice consistency, marketing channel best practices, and content development processes
- Strong communication, organization, attention to detail, and ability to manage multiple projects and deadlines
- Graphic design experience, particularly Adobe Creative Cloud
- Photography and/or video experience
- Familiarity with equipment, industrial, construction, environmental, utility, forestry, or related industries
- Experience supporting events, tradeshows, or field marketing activities
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The Company
What We Do
Owen Equipment Company specializes in environmental equipment sales, rentals, service and parts.
