Hire Digital is seeking an experienced Audience Growth & Marketing Automation Manager for a global B2B publishing and intelligence business serving the financial services industry. You will combine content-led campaigns, audience segmentation and marketing automation to grow a high-quality professional audience and convert engagement into qualified commercial opportunities.
RequirementsResponsibilities
- Develop campaigns that attract and nurture senior audiences in financial services.
- Distribute editorial and research content through LinkedIn, email, paid media and digital channels.
- Own Pardot campaigns, including Engagement Studio programmes, dynamic lists, segmentation, scoring and grading.
- Build and optimise emails, landing pages and forms.
- Maintain effective lead handover and campaign tracking between Pardot and Salesforce.
- Improve database quality, email deliverability and audience engagement.
- Report on campaign performance, lead quality and conversions.
- Use AI and automation to improve marketing efficiency and support growth.
- At least 6–10 years of relevant digital marketing, audience development or marketing automation experience.
- Strong hands-on Pardot expertise and working knowledge of Salesforce CRM.
- Experience driving audience growth and lead generation through content.
- A background in B2B publishing, media, research or a closely related business.
- Confidence managing LinkedIn, email and paid digital campaigns.
- Excellent English, analytical skills and attention to detail.
- A self-starter who can own strategy and day-to-day execution.
- Ability to work on a hybrid basis in Singapore.
Skills Required
- At least 6-10 years of relevant digital marketing, audience development, or marketing automation experience
- Strong hands-on Pardot expertise
- Working knowledge of Salesforce CRM
- Experience driving audience growth and lead generation through content
- Background in B2B publishing, media, research, or a closely related business
- Experience managing LinkedIn, email, and paid digital campaigns
- Excellent English
- Analytical skills and attention to detail
- Ability to work independently and own strategy and day-to-day execution
- Ability to work on a hybrid basis in Singapore
What We Do
Hire Digital helps enterprises and high-growth startups build and enhance their digital capabilities with a world-class network of digital marketers, developers, and designers. We have enabled companies like Philips, 3M, Roche, AXA, Unilever, and many more to reduce overheads and boost efficiency. Our rigorous screening process enables us to curate top talents in as little as 48 hours with a first match success rate of 96%, helping our clients to accelerate time to market and achieve their business goals. Handpick talents and build your on-demand teams to gain control of your key priorities, plan seasonal resources, and launch pilots to success.
