The Role
Execute and optimize Google and Meta performance campaigns, develop retention and lifecycle marketing initiatives, analyze funnels and cohorts, create marketing assets, and run growth experiments. Collaborate with Product, Sales, Design, and Leadership to improve acquisition, activation, engagement, retention, and business growth for healthcare AI products.
Summary Generated by Built In
Marketing Associate
Bengaluru | On-Site
About Eka Care
Eka Care is building the Healthcare OS for India and beyond - a GenAI-powered healthcare platform trusted by millions of patients, thousands of doctors, hospitals, and health-tech innovators. We are leveraging AI, data, and modern technology to simplify healthcare workflows and improve healthcare outcomes.
Role Overview
We are looking for a highly motivated Marketing Associate to help drive adoption, engagement, and business growth across our healthcare AI products. This role is ideal for someone who enjoys combining performance marketing, retention marketing, content, analytics, and experimentation to solve growth challenges.
You will work closely with Product, Sales, Design, and Leadership teams to identify growth opportunities, execute campaigns, optimize user journeys, and contribute directly to business outcomes.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google and Meta to drive leads, sales, and business growth.
- Design and run retention, engagement, and lifecycle marketing initiatives to improve user activation and retention.
- Analyze campaign performance, user behavior, funnels, and cohorts to identify growth opportunities and improve conversion metrics.
- Create marketing assets including landing pages, case studies, newsletters, webinars, and customer-facing collateral to support GTM initiatives.
- Collaborate closely with Product, Sales, and Design teams to execute growth experiments and improve customer acquisition and retention.
Qualifications
- 1–3 years of experience in Growth Marketing, Performance Marketing, Retention Marketing, or a related role.
- Hands-on experience managing campaigns on Google Ads and Meta Ads.
- Strong analytical mindset with experience using tools such as Google Analytics, Mixpanel, or similar platforms.
- Excellent communication skills and ability to work in a fast-paced startup environment with high ownership.
Good to Have
- Experience in B2B SaaS, Healthcare, Health-Tech, AI, or Enterprise Software.
- Exposure to international markets and GTM initiatives.
Why Join Us?
- Build and scale AI-powered healthcare products that create real-world impact.
- Own growth initiatives with direct visibility into business outcomes.
- Work closely with product, data, design, and leadership teams.
- Learn across acquisition, retention, product marketing, and GTM functions.
- Be part of a mission-driven team transforming healthcare through technology.
Full-Time Employee Benefits
- Medical Insurance
- Accidental Insurance
- Maternity & Paternity Benefits
- Provident Fund & Gratuity Benefits
Skills Required
- 1-3 years of experience in Growth Marketing, Performance Marketing, Retention Marketing, or a related role
- Hands-on experience managing Google Ads and Meta Ads campaigns
- Experience using Google Analytics, Mixpanel, or similar analytics platforms
- Strong analytical mindset
- Excellent communication skills
- Ability to work in a fast-paced startup environment with high ownership
- Experience in B2B SaaS, Healthcare, Health-Tech, AI, or Enterprise Software
- Exposure to international markets and go-to-market initiatives
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The Company
What We Do
A digitally enabled and connected healthcare ecosystem for better health management. - Manage Your Health Records - Monitor Your Health Vitals - Easy To Use - Private And Secured - Govt. of India Approved #prioritizehealth
