Marketing Analytics Senior Manager

Posted 2 Days Ago
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Wilmington, DE, USA
In-Office
Senior level
AdTech • Professional Services • Analytics • Consulting
The Role
Lead a team delivering marketing analytics and consulting: marketing mix modeling, multi-channel attribution, digital analytics, pricing/promotion, and demand forecasting. Provide analyses, recommendations, presentations, and client advice; manage team growth and frequent travel to client sites.
Summary Generated by Built In
Company Description

About Client:

They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!

Job Description

Job Title: Marketing Analytics Senior Manager

Job Level: Senior Level


Job Description:

This is what you will do..


You will be using quantitative methods to assess the impact of offline and digital marketing.

You will be interacting with the client. 

You will be providing analyses, recommendations, presentations and advice to clients.

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.

You will be leading a team and you will be responsible for team's growth.


We are looking for someone...

Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.


Qualifications

Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.



Additional Information

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • 7+ years analyzing marketing data using SAS and other statistical modeling tools
  • Proficiency in SAS or other statistical programming/modeling tools
  • Expertise in applied statistics, econometrics, and statistical programming
  • Experience with Marketing Mix Modeling, Multi-Channel Attribution, digital analytics, pricing, promotion, and demand forecasting
  • Experience with customer-level data analysis and database marketing management
  • Proven management or leadership experience, including team development
  • Consulting experience and client-facing skills
  • Willingness to travel extensively (80% to 100%)
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The Company
7 Employees
Year Founded: 2018

What We Do

RA2 is a leader in creating data-driven solutions that empower organizations to achieve their goals. They provide award-winning data services that make complex information more accessible through web application development, robust data engineering, and digital advertising. Their multidisciplinary team transforms data into meaningful insights and optimizes digital campaigns, grounded in a deep understanding of data and technology.

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