Marketing Analytics Manager

Posted Yesterday
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Detroit, MI, USA
In-Office
Senior level
AdTech • Professional Services • Analytics • Consulting
The Role
Lead client-facing marketing analytics projects using quantitative methods to evaluate offline and digital marketing. Deliver analyses, recommendations, presentations, and advice. Perform Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing/Promotion analysis, demand forecasting, and customer-level analysis. Manage and grow a team. Significant travel required.
Summary Generated by Built In
Company Description

About Client:

They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!

Job Description

Job Title: Marketing Analytics Manager

Job Level: Mid - Senior Level


Job Description:

This is what you will do..

You will be using quantitative methods to assess the impact of offline and digital marketing.

You will be interacting with the client. 

You will be providing analyses, recommendations, presentations and advice to clients.

You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.

You will be leading a team and you will be responsible for team's growth.

We are looking for someone...

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.

Qualifications

Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.

Who is good in management or leadership role.

Who is good in providing external consulting.

Who is proficient in SAS or other statistical modeling tools.

Who enjoys traveling, because this role involves traveling (80% to 100%).

Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.

Who is proficient in Customer-level data analysis.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • 5+ years experience analyzing marketing data using SAS and other statistical modeling tools
  • Proficiency in SAS or other statistical modeling tools
  • Proficiency in Applied Statistics / Econometrics and Statistical Programming
  • Experience with Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing/Promotion, and Demand Forecasting
  • Experience with database marketing management and customer-level data analysis
  • Proven management or leadership experience, including team growth responsibility
  • Experience delivering external consulting and interacting with clients
  • Willingness to travel extensively (80%–100%)
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The Company
7 Employees
Year Founded: 2018

What We Do

RA2 is a leader in creating data-driven solutions that empower organizations to achieve their goals. They provide award-winning data services that make complex information more accessible through web application development, robust data engineering, and digital advertising. Their multidisciplinary team transforms data into meaningful insights and optimizes digital campaigns, grounded in a deep understanding of data and technology.

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