Mechanical One, LLC

Marketing Analyst

Posted 2 Days Ago

Altamonte Springs, FL, USA

In-Office

Entry level

Other • Professional Services • Appliances • Industrial

The Role

Tracks marketing performance across brands, locations, campaigns, and channels. Builds recurring reports and dashboards, monitors KPIs, analyzes trends and anomalies, tracks marketing budgets and vendor spending, compares actual costs with approved budgets, and provides data-driven recommendations to leadership. The role transforms marketing data into actionable business intelligence by investigating performance drivers and presenting clear insights.

Summary Generated by Built In

Description

Key Responsibilities

Track and analyze marketing performance across all company brands and locations.
Develop and maintain weekly, monthly, and quarterly marketing reports and dashboards.
Monitor key performance indicators (KPIs), including:
- Lead volume
- Cost per lead
- Lead source
- Conversion rates
- Revenue generated
- Customer acquisition cost
- Return on ad spend (ROAS)
- Marketing spend
- Website traffic
- Search performance
- Google Business Profile performance
- Review growth and reputation metrics
Compare marketing performance by brand, location, campaign, channel, and time period.
Identify trends, anomalies, and areas of underperformance.
Provide recommendations based on data and performance trends.
Track marketing budgets and spending across brands and vendors.
Maintain organized records of marketing expenditures and performance.
Compare actual spending against approved budgets.

Requirements

Experience with any of the following is a plus:

Google Analytics / GA4
Google Ads
Meta Ads Manager
Google Business Profile
Google Search Console
Looker Studio
Excel advanced functions and pivot tables
CRM platforms
ServiceTitan or similar home-services software
SEO platforms
Social media analytics platforms
Marketing automation and reporting tools

Ideal Candidate

The ideal candidate is someone who enjoys working with numbers but understands that the numbers tell a story. They should be curious, organized, and willing to dig into the data to determine not only what happened, but why it happened and what should be done next.

This person should be comfortable asking questions, identifying inconsistencies, challenging assumptions when the data does not support them, and presenting recommendations to leadership in a clear and understandable way.

The goal of this position is not simply to report the numbers—it is to turn marketing data into actionable business intelligence.

Skills Required

Experience with Google Analytics or GA4
Experience with Google Ads
Experience with Meta Ads Manager
Experience with Google Business Profile
Experience with Google Search Console
Experience with Looker Studio
Advanced Excel functions and pivot tables experience
Experience with CRM platforms
Experience with ServiceTitan or similar home-services software
Experience with SEO platforms
Experience with social media analytics platforms
Experience with marketing automation and reporting tools

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The Company

790 Employees

Year Founded: 2021

What We Do

Mechanical One, a family-owned Florida home-services contractor founded in 2021, delivers HVAC, plumbing, gas and electrical services across Central Florida. Beginning as a residential plumbing business in Altamonte Springs, the company expanded into air conditioning, heating, gas and electrical work and now serves multiple markets (Orlando, Tampa, Jacksonville, and surrounding areas), focusing on rapid response, quality workmanship, and customer satisfaction.