MANAGER, SOCIAL CONTENT WRITER – OLEHENRIKSEN
ABOUT KENDO
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:
- “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
- Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
- Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
- Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
- Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.
The salary range for this position is $108,300 - $129,400 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office – Tues through Thursday in-office, with Monday and Friday remote.
Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
SUMMARY
The copy voice of the social-first content team. Working closely with your creative counterpart, you write all copy for the platform-native content engine—social captions, hooks, scripts, paid social copy, email and CRM, and digital content. You think natively in platform: you understand how copy functions differently on TikTok versus Instagram versus email, and write for each context with fluency and intentionality. You are a power user of AI writing tools—using them to multiply their output, test messaging, and generate options at speed. This role sits in the creative team, and reports to the head of the copy team.
RESPONSIBILITIES
- Social captions—written natively for each platform, not adapted from campaign copy
- Hooks and on-screen copy for TikTok and Reels content—writes copy that works in video, not just alongside it
- Paid social copy—headlines, body copy, and CTAs for paid media across all social platforms
- Email and CRM copy—campaign emails, SMS, and automated flows; generates variants and subject line options at volume
- Content strategy input—brings a copy and messaging POV into content planning conversations with the Social Art Director
- AI writing workflows—owns and develops AI copy tools for the content team; builds prompts, trains outputs to brand voice, generates variants at speed
- Platform copy intelligence—tracks what copy approaches, hooks, and formats are working on each platform and brings that intelligence into the creative process
- Ability to leverage SEO/GEO insights and keywords to ensure maximum discoverability of content, while still adhering to the brand voice across channels
REQUIREMENTS
- 5+ years of copywriting experience with a demonstrable social-first portfolio
- Has written natively for social—understands the difference between a caption and a campaign headline
- Already fluent in AI writing tools—doesn't need to be trained on the concept
- Understands how copy performs differently across TikTok, Instagram, Pinterest, YouTube and email
- Strong instinct for hooks—can write an opening line that stops a scroll
- Some content strategy background is a plus—can think about what to say, not just how to say it
- Beauty experience a plus
Skills Required
- 5+ years of copywriting experience
- Demonstrable social-first portfolio
- Experience writing natively for social platforms
- Fluency in AI writing tools
- Understanding of copy performance across TikTok, Instagram, Pinterest, YouTube, and email
- Strong ability to write attention-grabbing hooks
- Some content strategy background
- Beauty industry experience
What We Do
Kendo is the small but mighty force behind your favorite beauty products. A play on the words “can do,” Kendo is redefining the beauty industry through next-generation products, visionary campaigns and unforgettable retail presence. Kendo creates original founder brands, partnering with major faces from fashion and entertainment. The house of brands currently includes KVD Beauty, Fenty Beauty by Rihanna, Fenty Skin, Ole Henriksen Skincare, Bite Beauty, and Lip Lab by Bite. We tell their stories to bring to life the dream products you’ve always wanted, but have never been able to find. Come grow with us! Since Kendo’s founding in 2010, we’ve experienced phenomenal growth and accelerated global expansion. We’re based in San Francisco, but we also operate headquarters in Toronto, London, Paris and Singapore, our products are in 27 countries and counting. And, we couldn’t grow without our people. We embrace entrepreneurial spirit, so the opportunities are endless. We believe in six values, our Kendo Kredo. Adhering to these in business, in our interactions with each other, our customers, and our recruitment process, we remain true to our culture and the foundation upon which the house was originally founded. Entrepreneurial Spirit: We seek creative ways to get things done Perseverance: Never, never, never give up Generosity: The power of giving Story Telling: Creating authentic stories to inspire Quality Obsession: Our product quality is a reflection of ourselves Fun: Work, life & fun are woven from a single thread Advocacy, Diversity, & Inclusion: We believe in listening with humility and acting with courage. We recognize, seek, and celebrate the power of diversity across the full spectrum of personal identity. Our Open Jobs. https://www.jobscore.com/jobs2/kendoadivisionoflvmh
