Pomelo Care is the leading virtual medical practice for women and children, providing care across pregnancy, postpartum, pediatrics, menopause, and perimenopause. We combine proactive, 24/7 clinical care with technology that helps us reach patients earlier, identify risks sooner, and deliver personalized care throughout their journey. Our team includes clinicians, technologists, operators, and problem-solvers working together to make high-quality care more accessible for families nationwide.
About The RoleYour north star: Build a high-velocity, data-backed creative engine that drives prospective patients to start their care journey with Pomelo.
As our Manager, Performance Creative Strategy, you will own the full creative lifecycle from deep patient insight and trend research to concepting, content creation, and post-campaign performance analyses. This is a high-ownership, strategy-and-ops-driven role: you will be the mastermind architecting our creative pipeline, diversifying our creative formats, and scaling winning concepts across paid channels.
This position is dedicated to our new DTC (peri)menopause program, reports directly to the Head of Growth, and is open to remote candidates across the continental US.
What you'll do:Mine qualitative and quantitative data (reviews, surveys, community forums) to develop a deep understanding of who our patients are and what they care about. Translate key insights into high-converting messaging and creative angles.
Spot emerging creative formats, viral hooks, and ad trends across Meta, TikTok, YouTube, and CTV. Continuously generate fresh, net-new concepts rather than just minor iterations.
Build and manage a streamlined project management system for creative assets. Proactively drive production timelines, manage external creative partners and agencies (holding them to high standards), and eliminate bottlenecks to ensure a smooth, end-to-end creative workflow.
Build a rapid-fire production flywheel that moves assets from concept to live testing fast.
Work closely with the Growth team to review paid channel performance weekly. Turn performance data into actionable retros, double down on winning frameworks, and rapidly sunset underperforming assets.
4+ years of experience in performance creative strategy, growth marketing, or creative strategy at a DTC brand, healthtech company, or high-growth agency.
Highly organized and proactive with a track record of building efficient creative production workflows and managing external partners/agencies without hand-holding.
Excellent understanding of performance metrics (Hook Rate, Hold Rate, CTR, CAC, LTV) and an ability to translate deep understanding of our patients to compelling ad messaging.
Always tracking what is working across paid social, saving examples, pattern-matching successful ad structures, and adapting them to our brand.
Focused on speed to market and shipping volume at high quality.
Skilled at bridging the gap between brand identity, clinical nuance, and direct-response performance needs.
Experience in healthcare, women's health, or high-trust/regulated DTC products
Light hands-on video editing or static design skills (e.g., CapCut, Premiere, Figma, Canva) for rapid prototyping and mockups
Experience managing external creator/influencer networks or agency workflows at scale
Why you should join our team
By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup that always puts the patient first. You will learn, grow and be challenged, and have fun with your team while doing it.
We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first.
Benefits and Perks:
Comprehensive Health, Dental, and Vision coverage for employees and their families
High deductible Health Plans with Health Savings Account (HSA) options
Flexible Spending Account (FSA)
Equity grant participation
401(k) program
Competitive vacation policy
16 weeks paid parental leave
Fully remote work flexibility (within the US)
Compensation:
The expected base salary range offered for this role is $115,000-$130,000. This role is also eligible for equity, giving you an ownership stake in Pomelo’s mission. Actual compensation may vary based on relevant experience, skills, competencies, and certifications.
We are committed to hiring the best team to improve outcomes for all mothers and babies. To solve the complex challenges facing the diverse population we serve, we need diverse perspectives, actively welcoming people of all races, ages, sexual orientations, gender identities and expressions, national origins, religions, disabilities, and veteran statuses. We strive to cultivate an inclusive and respectful environment where team members thrive by working across disciplines, moving fast, making data driven decisions, learning continuously, and always putting the patient first.
Skills Required
- 3-5 years of experience in performance creative strategy, growth marketing, or creative strategy
- Experience at a DTC brand, healthtech company, or high-growth agency
- Track record of building efficient creative production workflows
- Experience managing external creative partners or agencies
- Understanding of performance metrics including Hook Rate, Hold Rate, CTR, CAC, and LTV
- Ability to translate patient insights into compelling advertising messaging
- Ability to identify trends and successful ad structures across paid social channels
- Ability to brief, direct, and assemble effective video assets
- Strong cross-functional communication skills
- Healthcare, women’s health, or regulated DTC experience
- Light hands-on video editing or static design skills using CapCut, Premiere, Figma, or Canva
- Experience managing external creator or influencer networks
Pomelo Care Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pomelo Care and has not been reviewed or approved by Pomelo Care.
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Healthcare Strength — Health coverage is described as robust, including employer-paid, platinum-level medical, dental, and vision options with complimentary access to Pomelo’s own maternal and family healthcare services. Around-the-clock virtual care and a broad clinical team reinforce the depth of the offering.
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Parental & Family Support — Care spans pregnancy, postpartum, pediatrics, fertility, and menopause, with mental-health, nutrition, lactation, and doula support available. The breadth of family-focused services stands out for employees planning or raising families.
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Equity Value & Accessibility — Compensation packages for certain roles include stock options and a 401(k), and some postings highlight structured pay bands with choices between cash and equity. This mix provides avenues for longer-term value alongside base pay.
Pomelo Care Insights
What We Do
Pomelo Care is the leading virtual medical practice for women and children, providing care across pregnancy, postpartum, pediatrics, menopause, and perimenopause. We combine proactive, 24/7 clinical care with technology that helps us reach patients earlier, identify risks sooner, and deliver personalized care throughout their journey. Our team includes clinicians, technologists, operators, and problem-solvers working together to make high-quality care more accessible for families nationwide.
Why Work With Us
Pomelo Care redefines women’s and pediatric healthcare by combining 24/7 virtual care with proactive technology to catch risks early. Working here means joining a fast-paced, mission-driven team where clinicians, engineers, and operators collaborate directly to meaningfully improve maternal and child health outcomes nationwide.
